Who is this relevant to?

Walkers keeping an eye on sugar

If you want to add chocolate sprinkles to a sandwich, cracker or portion of porridge to take with you, compare the stated sugar reduction with the sugars per 100 g. Céréal says its dark and milk varieties contain 88% and 79% less sugar respectively. Jumbo compares its milk variety with Jumbo Hagelslag Melk and states that it has at least 30% less sugar.

Walkers who need to check ingredients

If sweeteners or allergens affect your choice, read the label for the exact variety before packing it. Dieetwebshop’s product specifications list maltitol and soya for Céréal Hagelslag Puur, and warn that the product may contain milk.

Walkers who want to take a portion with them

If you’re using chocolate sprinkles as a topping rather than as a snack on their own, you can portion them onto bread or porridge in advance. According to Albert Heijn, De Ruijter Kleintjes contains eight portions; check the sugar content separately if you’re specifically looking for lower-sugar chocolate sprinkles.

What should you look for when choosing?

First, check the sugars and ingredients for the exact variety of chocolate sprinkles. Then decide how you want to take the topping with you on your walk.

What to consider What should you check? Who is this important for?
Sugar reduction Check what the reduction is being compared with, and look at the sugars per 100 g on the label. If I’m taking chocolate sprinkles in a sandwich, I want to know what ‘less sugar’ means for that variety. Around 42% of consumers put sugar reduction first.
Ingredients and allergens Check the ingredients and allergens for each variety; for Céréal Puur, also look out for maltitol and the information about soya and the possible presence of milk. I don’t want to rely on a product on the go without having checked its sweetener or allergens first. For around 33% of consumers, checking the ingredients comes first.
Portion and packing Consider how much you want to use and whether you can add the chocolate sprinkles to your snack beforehand or pack them separately. Before setting off, I want to be able to portion out my topping without loose sprinkles ending up in my bag. For around 25% of consumers, a practical portion is the most important consideration.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    A sugar-reduction claim compares one product with another; on its own, it doesn’t tell you how much sugar is in your portion.

    Check the sugars per 100 g and consider how much chocolate sprinkles you actually use. Assess the rest of your snack separately too.

  • Choosing based only on the reduction claim

    Dieetwebshop’s product specifications list maltitol and soya for Céréal Hagelslag Puur, and state that the product may contain milk. If you need to avoid certain ingredients, this information may matter more than the reduction claim.

    Check the label on the pack you buy. For a long walk, it’s best not to take a variety you’re unfamiliar with unless you’ve checked the ingredients first.

  • Treating chocolate sprinkles as a complete walking snack

    Chocolate sprinkles are a topping. If you take them on their own, you still won’t have a prepared snack, and sprinkles could spill out of the packet.

    Add the chocolate sprinkles to bread or another base of your choice beforehand, and remember to take a drink for the journey separately.

Brands compared

Céréal

Céréal states that Hagelslag Puur contains 88% less sugar and Hagelslag Melk 79% less. Check what each claim is compared with.

  • Separate reduction claims for the dark and milk varieties.
  • Dieetwebshop’s product specifications list maltitol and soya for the dark variety, and state that the product may contain milk. Check the current label if these ingredients are important to your choice.

Jumbo

Jumbo compares Jumbo Hagelslag Melk Minder Suiker with Jumbo Hagelslag Melk.

  • Jumbo states that this milk variety has at least 30% less sugar and names the product it is compared with.
  • Also check the sugars per 100 g and the ingredients on the pack you choose.

Albert Heijn

Albert Heijn has separate product pages for AH Hagelslag Puur Minder Suiker and AH Hagelslag Melk Minder Suiker.

  • This own-brand range offers a choice of dark and milk varieties.
  • Check the current packs for the exact sugars per 100 g, ingredients and allergens; don’t automatically assume that a reduction claim for one variety also applies to the other.

Joybuy products

Related products coming soon.

Frequently asked questions

Can I take chocolate sprinkles on their own when I go for a walk?

Chocolate sprinkles are more practical as a topping than as a snack on their own. Add a portion to a sandwich beforehand or take it in a separate pack, so you don’t have to shake sprinkles out of a large packet while you’re on the go.

Does ‘less sugar’ mean chocolate sprinkles are sugar-free?

No, a claim that a product contains less sugar is not the same as saying it is sugar-free. Céréal and Jumbo state reductions for specific varieties; check the nutritional information on the exact pack you’re buying to find out how much sugar it contains.

Which ingredients should I check in Céréal Hagelslag Puur?

At the very least, check the sweetener and allergen information on the current label. Dieetwebshop’s product specifications list maltitol and soya, and state that Céréal Hagelslag Puur may contain milk.