For a study snack, start by comparing the ‘of which sugars’ figure per 100 g. The words ‘less sugar’ on the front of the pack don’t tell you how much sugar the sprinkles still contain. Albert Heijn lists 43 g of sugars per 100 g for each of two AH varieties with 30% less sugar. Meanwhile, the product page for Céréal Dark Chocolate Sprinkles with Less Sugar lists 7,7 g of sugars and 40 g of polyols per 100 g, and warns that excessive consumption may have a laxative effect. So don’t choose on the lowest sugar figure alone: check the ingredients, allergens and how much you use too.
If you want lower-sugar chocolate sprinkles for a study session, the figure per 100 g helps you compare like for like. The Netherlands Nutrition Centre recommends comparing products per 100 g, as manufacturers choose their own serving sizes.
The sugar figure isn’t the only thing that matters to you: you also want to know which sweeteners a product contains. Céréal’s product information lists maltitols and warns that excessive consumption may have a laxative effect.
If you’re looking for a variety made with cocoa solids, consider that preference separately from the sugar content. Albert Heijn lists at least 52% cocoa solids for De Ruijter Specials Intens Dark, as well as 43 g of sugars per 100 g.
Start with the nutritional information per 100 g, then check whether the sweeteners, flavour and allergens suit you. This lets you compare chocolate sprinkles on a like-for-like basis, without mistaking a reduction claim or a serving size chosen by the manufacturer for the whole story.
| What to consider | What to check before buying | Who should consider this? |
|---|---|---|
| Sugar content | For the same type of chocolate sprinkles, compare the ‘of which sugars’ figure per 100 g and check what a reduction claim is being compared with. | For a study snack, I mainly want a verifiably lower sugar figure, not just the wording on the pack. Sugar content is the top priority for around 42% of consumers. |
| Sweeteners | Read the ingredients list, check for polyols and look out for any consumption warnings. | If I want to avoid maltitols, the lowest sugar figure isn’t my only criterion. Sweeteners are the main consideration for around 33% of consumers. |
| Flavour and allergens | Check the product ingredients and allergen information on the current packaging. | I’m looking for chocolate sprinkles that suit my taste and my preferences around ingredients. For around 25% of consumers, the ingredients are the deciding factor. |
A reduction claim compares a product with another variety. Albert Heijn still lists 43 g of sugars per 100 g for both AH Milk Chocolate Sprinkles with Less Sugar and AH Dark Chocolate Sprinkles with Less Sugar.
Compare the sugar figures per 100 g for the same type of chocolate sprinkles, and check which standard product the claim refers to.
As well as 7,7 g of sugars, the product page for Céréal Dark Chocolate Sprinkles with Less Sugar lists 40 g of polyols per 100 g. The packaging warns that excessive consumption may have a laxative effect.
Read the ingredients and consumption warning before choosing this variety.
According to Albert Heijn, De Ruijter Specials Intens Dark contains at least 52% cocoa solids, but also 43 g of sugars per 100 g. The cocoa percentage answers a different question from the sugar figure.
Consider the two figures separately: one for your preference about the ingredients, and the other for comparing sugar content.
AH offers milk and dark chocolate sprinkles labelled ‘30% less sugar’.
Jumbo describes a milk chocolate sprinkle with at least 30% less sugar than Jumbo Milk Chocolate Sprinkles.
Céréal Dark Chocolate Sprinkles with Less Sugar are dark chocolate sprinkles made with maltitols.
De Ruijter Specials Intens Dark is an option if you’re specifically looking at the stated cocoa solids content.
Venz Milk Chocolate Sprinkles are a standard milk chocolate variety, not one of the varieties reviewed with a less-sugar claim.
No. ‘Less sugar’ describes a comparison with another product and doesn’t, on its own, tell you how much sugar the chocolate sprinkles contain. Albert Heijn still lists 43 g of sugars per 100 g for the AH varieties reviewed with 30% less sugar. So check the nutritional information and the product used for comparison.
At 7,7 g of sugars per 100 g, Céréal Dark Chocolate Sprinkles with Less Sugar has the lowest figure of the varieties discussed here. According to the product information on Albert Heijn, it also contains 40 g of polyols per 100 g, with maltitols as the first ingredient. The packaging warns that excessive consumption may have a laxative effect.
First, compare like-for-like chocolate sprinkles per 100 g. The Netherlands Nutrition Centre points out that manufacturers choose their own serving sizes. Then check how much you actually use for your snack.
Check the allergens for the variety you want to buy, as they vary by product. Albert Heijn lists milk and lactose for the AH varieties with less sugar reviewed here. Céréal’s product information lists soya and says the product may contain milk, while De Ruijter Specials Intens Dark lists milk and soya. Check the current packaging before buying.
