Who is this choice relevant to?

Students who are mainly keeping an eye on sugar

You’re looking for a lower sugar figure per 100 g and want to know which ingredients are used to achieve it. If a variety contains sweeteners, check the usage warning too.

Shoppers putting together their first food cupboard

You want a pack size that suits how much you expect to use. A large pack may be tempting when you’re stocking up, but that doesn’t automatically make it a lower-sugar choice.

Shoppers with taste preferences or allergy concerns

You’re choosing between milk and dark chocolate sprinkles, but you also check the ingredients, allergens and any ‘may contain’ warnings on each pack.

What should you look for when choosing?

First decide which feature matters most to you. Then compare the nutritional information on packs that meet your needs.

What to consider What to check when buying Who it matters to
Sugars per 100 g Compare the ‘of which sugars’ figure per 100 g and check which standard variety the claim is based on. If you’re buying chocolate sprinkles specifically because they contain less sugar, you’ll want to know how much sugar is actually in the pack you choose. This is the main consideration for around 36% of consumers.
Budget and pack size Compare the net weight and choose an amount that suits how much you expect to use. When stocking a new kitchen cupboard, you won’t want to buy more chocolate sprinkles than you expect to use. For around 22% of consumers, the amount they’re stocking up on is the deciding factor.
Taste and ingredients Check whether the sprinkles are milk or dark chocolate, and read the ingredients list for sweeteners such as maltitol. If you enjoy milk chocolate sprinkles or want to avoid certain sweeteners, taste and ingredients may matter more to you than the sugar figure alone. This is the first consideration for around 21% of consumers.
Allergens Check the current pack for both the listed allergens and any ‘may contain’ warnings. If you need to avoid a particular allergen, check the information on the exact pack before comparing other features. This comes first for around 21% of consumers.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    According to Albert Heijn’s product information, both AH Dark Chocolate Sprinkles, Lower in Sugar and AH Milk Chocolate Sprinkles, Lower in Sugar contain 43 g of sugars per 100 g, despite claiming 30% less sugar than their respective standard AH varieties.

    Check the ‘of which sugars’ figure per 100 g before deciding whether the variety suits your needs.

  • Looking only at the sugar figure

    Albert Heijn lists 7.7 g of sugars and 40 g of polyols per 100 g for Céréal Dark Chocolate Sprinkles, Lower in Sugars. The product information warns that excessive consumption may have a laxative effect.

    If you’re considering a variety containing maltitol, check the ingredients list and the warning on the pack too.

  • Assuming a large standard pack is a lower-sugar variety

    The Kiekeboe dark chocolate sprinkles described by ALDI come in a 600 g pack. Pack size tells you nothing about the sugar content.

    Check the nutritional information and ingredients first, then choose a pack size that suits how much you’ll use.

  • Relying on a product page you viewed earlier when planning a purchase

    Jumbo says that its 200 g pack of Milk Chocolate Sprinkles, Lower in Sugar, is no longer in its online range.

    Check which pack is actually available just before you buy, and read its current label.

Brands compared

Compare specific varieties: a brand’s claim doesn’t automatically apply to all its chocolate sprinkles.

Albert Heijn

The AH dark and milk lower-sugar varieties each claim to contain 30% less sugar than their respective standard AH varieties.

  • According to Albert Heijn’s product information, both varieties contain 43 g of sugars per 100 g. This makes it possible to compare the two flavours using this figure.
  • The reduction claim doesn’t mean the chocolate sprinkles are sugar-free. Check the milk and lactose information for these varieties too.

Céréal

Céréal Dark Chocolate Sprinkles, Lower in Sugars, is an option if you’re mainly comparing the stated sugar content per 100 g.

  • Albert Heijn’s product information lists 7.7 g of sugars per 100 g for this dark variety.
  • The same information lists maltitol, 40 g of polyols per 100 g, soya, possible traces of milk, and a warning that excessive consumption may have a laxative effect.

Jumbo

Jumbo Milk Chocolate Sprinkles, Lower in Sugar, 200 g, claims to contain 30% less sugar than standard Jumbo milk chocolate sprinkles.

  • Jumbo’s product information lists 42.6 g of sugars per 100 g for this milk variety.
  • The page lists milk and possible traces of gluten and wheat, and says this variety is no longer in the online range. Check what’s currently available before relying on it.

De Ruijter

De Ruijter Specials Intense Dark is a standard dark chocolate sprinkle option if you want to take the stated cocoa content into account.

  • According to the product information on Albert Heijn’s website, this variety contains at least 52% cocoa solids.
  • The same information lists 43 g of sugars per 100 g, so don’t treat this as a proven lower-sugar choice. Check the listed allergens too.

Kiekeboe (ALDI)

Kiekeboe sells standard dark chocolate sprinkles in a 600 g pack, which may be relevant if you’re considering a larger pack.

  • The net weight listed by ALDI helps you decide whether the pack suits how much you expect to use.
  • To assess whether it meets your lower-sugar needs, check the nutritional information on the specific pack rather than relying on its size.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean chocolate sprinkles are sugar-free?

No. According to Albert Heijn, each of the AH dark and milk lower-sugar varieties still contains 43 g of sugars per 100 g, while the claim compares them with the respective standard AH variety. So check the nutritional information per 100 g too.

What should I look out for in chocolate sprinkles containing maltitol?

As well as the sugar content, check the ingredients and usage warning. Albert Heijn lists 7.7 g of sugars and 40 g of polyols per 100 g for Céréal Dark Chocolate Sprinkles, Lower in Sugars, and warns that excessive consumption may have a laxative effect.

How do I compare two packs of chocolate sprinkles?

Compare the nutritional information per 100 g; Voedingscentrum recommends using this basis for comparison. Then check the ingredients, allergens and net weight of the packs you’re considering.

Is the product name enough to assess allergens?

No. Read the ingredients and allergen information on the current pack, even for dark chocolate sprinkles. Consider a ‘may contain’ warning separately from ingredients that have been deliberately added.

How should I store chocolate sprinkles in my room?

Follow the storage instructions on the pack you buy. Albert Heijn and Jumbo’s product information for the varieties discussed recommends storing them in a cool, dark and dry place; seal an opened pack tightly.