Who is this choice relevant to?

Fans of familiar chocolate sprinkles with less sugar

Would you like chocolate sprinkles on bread, crispbread or a dessert after a stamppot supper, but don’t want to automatically reach for a standard variety? Albert Heijn offers milk and dark chocolate sprinkles carrying a 30% less sugar claim compared with a similar own-brand variety. Check the sugar content listed per 100 g too.

Shoppers who mainly compare sugar content

The ‘of which sugars’ figure per 100 g is what matters most to you. Céréal Hagelslag Puur lists less sugar than the Albert Heijn varieties mentioned, but contains polyols. So check the ingredients and the warning on the pack too.

Label-checkers buying for several people

You want to compare milk and dark varieties, pack size, sugar content and allergens. The Netherlands Nutrition Centre advises comparing nutritional values per 100 g, as manufacturers set their own serving sizes.

What should you look for when choosing?

First decide how much you want to reduce your sugar intake; then choose the type of chocolate and check the ingredients and allergens on the pack you intend to buy.

What to consider What to check when buying Who it matters to
Sugar content and claim Compare ‘of which sugars’ per 100 g and check which product the manufacturer is using as the basis for its claim. After stamppot, I want chocolate sprinkles with demonstrably less sugar, without relying on the front of the pack alone. Sugar reduction is a priority for around 33% of consumers.
Milk or dark Check which type of chocolate you’re choosing and the minimum cocoa content listed for that variety. For bread or a dessert, I want to choose between milk and dark chocolate first. This preference matters most to around 27% of consumers.
Ingredients and allergens Read the allergen information and, for products containing polyols, check the usage warning too. When buying for guests, I want to know which ingredients and allergens are listed on the label before deciding on the flavour. This information takes priority for around 20% of consumers.
Pack size and availability Check the pack size and whether the variety you want is available when you’re ready to buy. When buying for several people, I want to be able to choose a suitable pack that’s actually available to buy. Pack size and availability come first for around 20% of consumers.

Common mistakes

  • Taking ‘less sugar’ to mean ‘sugar-free’

    Albert Heijn’s milk and dark varieties with less sugar both list 43 g of sugars per 100 g. Their 30% less sugar claim is based on a comparison with a similar own-brand variety; it doesn’t mean they contain no sugar.

    Before choosing a variety, check both the comparison basis and the nutritional information per 100 g.

  • Looking only at the low sugar content

    Céréal Hagelslag Puur lists 7.7 g of sugars and 40 g of polyols per 100 g. It contains maltitol and warns that excessive consumption may have a laxative effect.

    Check the ingredients and warning if you’re considering chocolate sprinkles containing polyols.

  • Assuming ‘dark’ means allergen-free

    Albert Heijn’s dark variety with less sugar lists milk and lactose; Céréal Hagelslag Puur contains soya and may contain milk. The name alone doesn’t tell you enough about the allergens in a specific product.

    Check the allergen information on the pack when you buy, especially if you’re choosing chocolate sprinkles for guests.

Brands and varieties to consider

Albert Heijn

Albert Heijn offers separate 250 g milk and dark chocolate sprinkle varieties carrying a 30% less sugar claim compared with a similar own-brand variety.

  • Both varieties list 43 g of sugars per 100 g; the minimum cocoa content is 40% for milk and 50% for dark.
  • The claim doesn’t mean sugar-free. Check the ingredients and allergens on the current pack.

Jumbo

Jumbo lists a 200 g milk chocolate sprinkle variety carrying a claim of at least 30% less sugar than its standard milk chocolate sprinkles.

  • The product listing gives 42.6 g of sugars per 100 g and a minimum cocoa content of 40%.
  • Check current availability: the online product listing consulted stated that this variety was no longer part of the online range.

Céréal

Céréal Hagelslag Puur is worth considering if the listed sugar content per 100 g is your priority and you’re open to a recipe containing polyols.

  • The product listing gives 7.7 g of sugars and 40 g of polyols per 100 g.
  • The product contains maltitol and soya, may contain milk, and warns that excessive consumption may have a laxative effect.

Venz

Venz’s standard milk chocolate sprinkles can serve as a point of comparison when you’re weighing up a reduced-sugar variety against a traditional milk chocolate option.

  • The milk variety listed contains 69 g of sugars per 100 g and at least 20% cocoa.
  • This particular variety has no listed less sugar claim and contains milk, lactose and soya.

De Ruijter

ALDI Netherlands lists De Ruijter milk or dark chocolate sprinkles in a 390 g pack.

  • The listing makes the type of chocolate and pack size clear.
  • Compare the sugar content and any claims using the label on the variety you choose.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does 30% less sugar mean chocolate sprinkles are sugar-free?

No. Albert Heijn’s milk and dark varieties with less sugar both list 43 g of sugars per 100 g. The claim compares their sugar content with that of a similar own-brand variety; check the nutritional information per 100 g before making your choice too.

What’s the difference between Albert Heijn’s varieties with less sugar and Céréal Hagelslag Puur?

The Albert Heijn varieties mentioned each list 43 g of sugars per 100 g, compared with 7.7 g per 100 g for Céréal Hagelslag Puur. The Céréal variety also contains 40 g of polyols per 100 g, including maltitol, and carries a warning that excessive consumption may have a laxative effect.

What should I look out for in chocolate sprinkles containing maltitol?

Read the ingredients and usage warning on the pack you choose. Céréal Hagelslag Puur contains maltitol and states that excessive consumption may have a laxative effect.

Are dark chocolate sprinkles automatically milk-free?

No. Albert Heijn’s dark variety with less sugar lists milk and lactose, while Céréal Hagelslag Puur states that it may contain milk. If you have an allergy or intolerance, always check the allergen information on the exact pack.

How do I compare the nutritional information for different types of chocolate sprinkles?

Compare the values per 100 g, then check the ingredients and the basis for any claims. The Netherlands Nutrition Centre advises comparing products per 100 g, as manufacturers set their own serving sizes.