What should you look for when choosing?
First decide how much you want to reduce your sugar intake; then choose the type of chocolate and check the ingredients and allergens on the pack you intend to buy.
| What to consider |
What to check when buying |
Who it matters to |
| Sugar content and claim |
Compare ‘of which sugars’ per 100 g and check which product the manufacturer is using as the basis for its claim. |
After stamppot, I want chocolate sprinkles with demonstrably less sugar, without relying on the front of the pack alone. Sugar reduction is a priority for around 33% of consumers. |
| Milk or dark |
Check which type of chocolate you’re choosing and the minimum cocoa content listed for that variety. |
For bread or a dessert, I want to choose between milk and dark chocolate first. This preference matters most to around 27% of consumers. |
| Ingredients and allergens |
Read the allergen information and, for products containing polyols, check the usage warning too. |
When buying for guests, I want to know which ingredients and allergens are listed on the label before deciding on the flavour. This information takes priority for around 20% of consumers. |
| Pack size and availability |
Check the pack size and whether the variety you want is available when you’re ready to buy. |
When buying for several people, I want to be able to choose a suitable pack that’s actually available to buy. Pack size and availability come first for around 20% of consumers. |
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Frequently asked questions
Does 30% less sugar mean chocolate sprinkles are sugar-free?
No. Albert Heijn’s milk and dark varieties with less sugar both list 43 g of sugars per 100 g. The claim compares their sugar content with that of a similar own-brand variety; check the nutritional information per 100 g before making your choice too.
What’s the difference between Albert Heijn’s varieties with less sugar and Céréal Hagelslag Puur?
The Albert Heijn varieties mentioned each list 43 g of sugars per 100 g, compared with 7.7 g per 100 g for Céréal Hagelslag Puur. The Céréal variety also contains 40 g of polyols per 100 g, including maltitol, and carries a warning that excessive consumption may have a laxative effect.
What should I look out for in chocolate sprinkles containing maltitol?
Read the ingredients and usage warning on the pack you choose. Céréal Hagelslag Puur contains maltitol and states that excessive consumption may have a laxative effect.
Are dark chocolate sprinkles automatically milk-free?
No. Albert Heijn’s dark variety with less sugar lists milk and lactose, while Céréal Hagelslag Puur states that it may contain milk. If you have an allergy or intolerance, always check the allergen information on the exact pack.
How do I compare the nutritional information for different types of chocolate sprinkles?
Compare the values per 100 g, then check the ingredients and the basis for any claims. The Netherlands Nutrition Centre advises comparing products per 100 g, as manufacturers set their own serving sizes.