Looking for chocolate sprinkles with a clearly stated sugar reduction? You could consider Céréal Dark Chocolate Sprinkles: according to Céréal, they contain 7.7 g of sugars per 100 g and 88% less sugar than a comparable standard product. This variety also contains maltitols and soya, and may contain milk. If you’re catering for guests with different preferences or looking for other flavours, compare the current labels on Albert Heijn and Jumbo varieties, and decide how much you want to serve.
Who should consider this choice?
Consumers who want to compare sugar levels
You want to choose lower-sugar chocolate sprinkles for St Nicholas Eve based on the amount per 100 g, rather than the product name alone. Céréal states that its dark variety contains 7.7 g of sugars per 100 g and has a reduced sugar content compared with a similar standard product.
Consumers who want to decide on portion sizes
You’re serving chocolate sprinkles as a topping or spread and want to plan how much to use. The Dutch Wheel of Five classifies chocolate sprinkles as outside its recommended healthy diet and advises not eating them too often or in large quantities.
Consumers checking ingredients for guests
You want to know whether your chosen chocolate sprinkles are suitable for guests who need to avoid soya or milk, or you’re keeping an eye on sweeteners. Céréal lists maltitols and soya in its dark variety and says that it may contain milk.
What should you look for?
Start with the sugar content and the basis for comparison behind any sugar-reduction claim. Then decide how you’ll serve the chocolate sprinkles and check the ingredients on the pack you’re actually buying.
| What to consider |
What to check before buying |
Who is this important for? |
| Verifiably lower sugar |
Compare sugars per 100 g and check what a percentage reduction is being measured against. |
I want to know how much sugar the chocolate sprinkles contain before buying them for the celebration; for around 50% of consumers, a verifiable reduction in sugar is the top priority. |
| Portion size and festive serving |
Decide whether you’ll serve the chocolate sprinkles as a spread or topping, and how much you want to serve each person. |
If there are other treats on the table too, I want to decide for myself how much chocolate sprinkles to serve. For around 30% of consumers, how they’ll be used during the celebration matters most. |
| Ingredients and allergens |
Read the current ingredients list and allergen information; if the product contains polyols, check the usage warning too. |
I want to be able to check the specific pack for guests who need to avoid soya or milk, or if polyols are a concern; around 20% of consumers put this ingredients check first. |
Common mistakes when choosing
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Assuming ‘less sugar’ means ‘sugar-free’
Céréal still lists 7.7 g of sugars and 12 g of saturated fat per 100 g. So the sugar claim doesn’t tell you everything about the nutritional value.
As well as checking the claim, compare the nutrition information per 100 g and think about the portion you’ll serve.
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Overlooking the sweeteners
Céréal lists maltitols and 40 g of polyols per 100 g. Jumbo’s product information warns that eating too much of this variety may have a laxative effect.
Read the ingredients and any usage warnings if polyols are a concern for you or your guests.
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Relying solely on online allergen information
Céréal’s dark variety contains soya and may contain milk. Albert Heijn says that product information, including ingredients and allergens, can change.
Check the allergen information on the current pack just before buying or serving.
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Choosing a large pack without a plan for using it
A pack that’s more than enough for one St Nicholas Eve celebration may not all get used afterwards.
Choose a pack size based on the number of guests and what you plan to do with any leftovers.
Chocolate sprinkles left over after the celebration may go to waste.
Brands to compare
These brands offer different types of chocolate sprinkles. If you’re looking to buy a lower-sugar option, always compare the specific variety and its current label.
Céréal
Céréal Dark Chocolate Sprinkles state a specific sugar content and make a reduction claim compared with a similar standard product.
- According to Céréal, this variety contains 7.7 g of sugars per 100 g and 88% less sugar than the comparable standard product.
- The variety contains maltitols and soya, may contain milk and lists 12 g of saturated fat per 100 g.
Albert Heijn
Albert Heijn offers separate AH varieties of lower-sugar dark chocolate sprinkles and lower-sugar milk chocolate sprinkles.
- You can choose between a dark and a milk variety.
- Compare the sugar content, ingredients and allergens on the current pack; Albert Heijn notes that product information can change.
Jumbo
Jumbo Lower-Sugar Milk Chocolate Sprinkles are listed in 200 g and 380 g packs, among other sizes.
- This milk variety is available in different pack sizes.
- Check the nutrition information and ingredients on your chosen pack before comparing its sugar content with other chocolate sprinkles.
De Ruijter
Jumbo lists De Ruijter chocolate sprinkles in dark and milk varieties, among others.
- There are different flavours and pack sizes to choose from.
- For a specific pack, check the sugar content and any reduction claim if you’re looking to cut down on sugar.
Venz
Venz Milk Chocolate Sprinkles are a milk chocolate variety that can also be used as a topping.
- Albert Heijn’s product description suggests using them on bread, yoghurt and cupcakes.
- Albert Heijn lists 69 g of sugars per 100 g for Venz Milk Chocolate Sprinkles; compare this with the variety you’re considering if lower sugar is your priority.
Chocolate sprinkles at Joybuy
Related products coming soon.
Frequently asked questions
Are Céréal Dark Chocolate Sprinkles sugar-free?
No. According to Céréal, the chocolate sprinkles contain 7.7 g of sugars per 100 g; the claim of 88% less sugar is compared with a similar standard product.
How do I compare AH or Jumbo ‘lower-sugar’ chocolate sprinkles with Céréal?
Compare the nutrition information per 100 g on the specific packs, paying particular attention to sugars and saturated fat. Check the ingredients, allergens and any polyols too; the words ‘less sugar’ alone don’t tell you how the products compare with each other.
Why are ingredients important in lower-sugar chocolate sprinkles?
A lower-sugar variety may contain ingredients that aren’t suitable for every guest. Céréal Dark Chocolate Sprinkles contain maltitols and soya, and may contain milk, so check the current pack before serving them.