Who is this relevant to?

Snackers focused mainly on sugar content

You want to compare the declared amount of sugars for a late-night snack. A variety containing maltitols is only an option if its ingredients and usage warning suit you.

Shoppers looking for less sugar without declared polyols

You’re looking for a lower-sugar variety but prefer an ingredients list that doesn’t mention polyols. In that case, both the comparison behind the claim and the grams of sugars per 100 g matter.

Shoppers who consider pack size and availability

You want to know whether a suitable pack is actually available. A large pack or familiar brand doesn’t, by itself, tell you anything about the sugar content.

What should you look for when choosing?

Start with the sugars per 100 g, then check the ingredients and consider how much chocolate sprinkles you’ll actually use.

What to consider What to check when buying Who it matters to
Declared sugars Compare sugars per 100 g on the same nutritional basis, and consider the portion you’ve chosen too. For my late-night snack, I mainly want to see how much sugar the sprinkles contain, not just what a claim suggests. Around 45% of consumers put sugar content first.
Ingredients and sweeteners Check whether the ingredients list includes polyols and look for any usage warnings. I want less sugar than in the regular variety, but prefer sprinkles with no declared polyols. For around 36% of consumers, this ingredient preference matters most.
Pack size and availability Check the pack size and whether your chosen variety is available; assess whether it meets your lower-sugar goal separately by checking the label. If I want to keep chocolate sprinkles at home for a late-night snack, the variety I want needs to be available. Around 19% of consumers give priority to this practical consideration.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    Albert Heijn lists 43 g of sugars per 100 g for both AH Hagelslag Puur Minder Suiker and the milk variety. The claim of 30% less sugar compares each variety with the corresponding regular AH chocolate sprinkles.

    First compare the sugars per 100 g, then consider what your chosen portion means.

  • Looking only at the lowest sugar figure

    Jumbo lists 7.7 g of sugars and 40 g of polyols per 100 g for Céréal Hagelslag Puur. The product information warns that excessive consumption may have a laxative effect.

    Check the ingredients, warning and allergens too before choosing this variety.

  • Assuming a large pack means it’s a lower-sugar product

    Pack size doesn’t confirm how much sugar the sprinkles contain. So regular varieties Kiekeboe Puur and Mister Choc Puur shouldn’t be considered equivalent to a lower-sugar product just because of their size.

    Check the nutritional information for the specific variety you want to buy.

  • Assuming an older product listing is still available

    Jumbo’s product listing for Hagelslag Melk Minder Suiker 380 g states that this variety is no longer available.

    Before buying, check that the exact variety you want can be ordered or is in your shop; don’t automatically replace it with regular chocolate sprinkles.

Relevant brands to compare

Céréal

Céréal Hagelslag Puur 200 g is worth considering if declared sugar content is your main priority.

  • Jumbo lists 7.7 g of sugars per 100 g.
  • The same product information states that the variety contains 40 g of polyols per 100 g and soya, and may contain milk. It also warns that excessive consumption may have a laxative effect.

Albert Heijn

AH Hagelslag Puur Minder Suiker and AH Hagelslag Melk Minder Suiker are two varieties, each in a 250 g pack.

  • Albert Heijn states that both contain 30% less sugar than the corresponding regular AH variety.
  • Both still contain 43 g of sugars per 100 g and contain milk/lactose.

Jumbo

Jumbo has product information for Hagelslag Melk Minder Suiker, including a 380 g pack.

  • The product page states that it contains at least 30% less sugar than regular Jumbo Melkhagelslag.
  • The page says the variety is no longer available, so check availability before relying on it.

De Ruijter

De Ruijter Melk or Puur 390 g is included here as regular chocolate sprinkles for comparison.

  • Assess whether it meets a lower-sugar goal using the nutritional information for the specific variety, not the brand name.

Mister Choc

Mister Choc Hagelslag Puur is a regular variety listed by Lidl in a 600 g pack.

  • Lidl states that this pack is available in store only.
  • Check the label for this variety if you’re choosing specifically based on sugar content.

Kiekeboe

Kiekeboe Hagelslag Puur is a regular variety listed by ALDI in a 600 g pack.

  • ALDI states that this variety uses Rainforest Alliance cocoa.
  • The cocoa information doesn’t tell you how much sugar the product contains; check the nutritional information on the pack for that.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles labelled ‘less sugar’ sugar-free?

No. Albert Heijn lists 43 g of sugars per 100 g for both AH Hagelslag Puur Minder Suiker and the milk variety. Their claim of 30% less sugar is compared with the corresponding regular AH variety, not with a sugar content of zero.

How do I compare the sugar in a portion of chocolate sprinkles?

First compare the figures per 100 g, then consider how much you use yourself. The Voedingscentrum gives an average of 9.4 g of sugar for a 15 g portion of chocolate sprinkles on one slice of bread, but figures vary by brand. Use the nutritional information on the pack for your variety.

What should I check in chocolate sprinkles containing maltitols?

Read the ingredients and usage warning for the specific variety. Jumbo lists maltitols in Céréal Hagelslag Puur and warns that excessive consumption may have a laxative effect.

Which allergens should I look out for in these varieties?

Check the current label for the variety you’re buying. The product information lists milk/lactose for the two AH varieties; Céréal Hagelslag Puur contains soya and may contain milk. The Netherlands Food and Consumer Product Safety Authority states that allergen information must appear on the label of prepacked products.

How should I store chocolate sprinkles for a late-night snack?

Follow the storage instructions on the pack of your chocolate sprinkles. Albert Heijn’s product information says to store its Minder Suiker varieties in a cool, dry, dark place; Céréal’s instructions say to store them in a dry place at room temperature.