Who are the different variants suitable for?

If you’re mainly watching your sugar intake

If you want to limit the amount of sugar in your late-night snack, and maltitol is an acceptable ingredient for you, Albert Heijn lists 7.7 g of sugars and 40 g of polyols per 100 g for Céréal puur. Read the warning on the packaging before choosing a portion, too.

If you’re looking for a dark chocolate option with a more modest sugar reduction

According to Albert Heijn, AH Hagelslag puur minder suiker contains 43 g of sugars per 100 g and has 30% less sugar than regular AH pure hagel. The ingredients list shown doesn’t include maltitol; check the packaging if you want to avoid certain ingredients.

If you’re looking for a milk chocolate option

Albert Heijn lists 15 g of sugars and 44 g of polyols per 100 g for Céréal melk minder suikers. This variant contains milk and soya. Consider the ingredients and the warning about excessive consumption, as well as your preference for milk chocolate.

What should you look for when choosing?

Start by comparing the nutritional information for the exact variants you’re considering. Then check whether the ingredients, allergens and amount you plan to use suit your needs.

What to consider What to check before buying Who it matters to
Sugars in your portion Compare ‘of which sugars’ per 100 g, then work out how much that means for the amount you plan to use. Albert Heijn lists 7.7 g per 100 g for Céréal puur and 43 g for AH puur minder suiker. I mainly want to cut down on the grams of sugar in my late-night snack, even if the ingredients differ between variants. Around 42% of consumers prioritise sugar content.
Ingredients and allergens Read the ingredients, allergens and warnings on the exact packaging. Céréal puur contains soya and may contain milk; Céréal melk contains milk and soya. If maltitol or a relevant allergen affects my choice, I want to know before picking a variant. For around 33% of consumers, ingredients and allergens are their first concern.
Amount per snack Check the stated portion weight and decide how much chocolate sprinkles you want to use. Compare nutritional values on the same basis. For a small snack, I want to know how much sugar my own portion adds, rather than just reading the figure per 100 g. Portion size is the main consideration for around 25% of consumers.

Common mistakes when choosing

  • Reading ‘less sugar’ as ‘sugar-free’

    The variants we looked at still contain sugars. For example, Albert Heijn lists 7.7 g per 100 g for Céréal puur and 43 g per 100 g for AH puur minder suiker.

    Check ‘of which sugars’ in the nutritional information and work out how much that means for the amount you use.

  • Having a larger portion because the sugar figure is lower

    The product information for Céréal puur and melk warns that excessive consumption of these variants containing maltitol may have a laxative effect.

    Read the warning on the packaging, and don’t let the sugar figure per 100 g be the only thing that determines your portion size.

  • Assuming a variant shown is still available to order

    Jumbo says that Hagelslag Melk Minder suiker 380 g is no longer part of its online range.

    Check that your chosen variant is available before buying.

Brands to consider

Céréal

The dark and milk chocolate sprinkle variants we looked at, both labelled as lower in sugar, contain maltitol.

  • Albert Heijn lists 7.7 g of sugars per 100 g for the dark variant and 15 g per 100 g for the milk variant.
  • Both variants carry a warning that excessive consumption may have a laxative effect. The dark variant contains soya and may contain milk; the milk variant contains milk and soya.

Albert Heijn

The AH Hagelslag puur minder suiker we looked at is a dark chocolate own-brand option with less sugar than regular AH pure hagel.

  • According to Albert Heijn, this variant contains 43 g of sugars per 100 g and at least 50% cocoa solids.
  • The allergen information lists milk and lactose. Check the packaging, as product information can change.

Jumbo

Jumbo Hagelslag Melk Minder suiker 380 g is a milk chocolate option to compare using the label information.

  • Jumbo lists 43 g of sugars per 100 g and at least 40% cocoa solids.
  • Jumbo says this variant is no longer part of its online range. Check availability before relying on it being in stock.

De Ruijter

The dark variants we looked at are useful as a reference when reading labels, but shouldn’t be assumed to be lower-sugar options.

  • Jumbo lists at least 52% cocoa solids for De Ruijter Specials Intens Puur.
  • Another variant, De Ruijter Chocoladehagelslag Puur 390 g, is listed on Joybuy as containing 64 g of sugars per 100 g. Don’t compare these variants as though their label information relates to the same product.

Chocolate sprinkles on Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles labelled ‘less sugar’ sugar-free?

No, the variants we looked at still contain sugars. Per 100 g, Albert Heijn lists 7.7 g for Céréal puur, 15 g for Céréal melk and 43 g for AH puur minder suiker. So be sure to check the nutritional information for the variant you choose.

Why does the label list maltitol for some variants?

The Céréal variants we looked at contain maltitol and carry a warning that excessive consumption may have a laxative effect. Check the ingredients and warnings on the exact packaging when deciding on your portion.

How should I store chocolate sprinkles bought for a late-night snack?

Follow the storage instructions on the packaging you choose. Albert Heijn says to store AH Hagelslag puur minder suiker in a cool, dark and dry place; the Céréal variants we looked at say to store in a dry place at room temperature.