If you want less sugar in your chocolate sprinkles while travelling, Céréal Hagelslag Puur is an option if you’re happy to consume polyols: Albert Heijn and Jumbo list 7.7 g of sugars and 40 g of polyols per 100 g, and the packaging warns of a laxative effect if consumed in excess. AH Hagelslag Puur Minder Suiker lists 43 g of sugars per 100 g. Neither product is sugar-free, so compare the amount in your own portion too, and check the ingredients on the packaging.
Who is this comparison for?
Travellers looking to cut down on sugar
Want to compare the amount of sugars in a breakfast on the go, both per 100 g and in the portion they sprinkle on a slice of bread. Céréal and AH differ not only in their sugar levels, but also in the ingredients used to make them.
Travellers keeping an eye on polyols
Want to know how many polyols a portion contains before setting off on a long drive. Céréal’s packaging warns of a laxative effect if consumed in excess; according to the Netherlands Nutrition Centre, high intakes of polyols can cause wind and diarrhoea.
Families packing chocolate sprinkles
Are looking for a pack to cover several breakfasts, but don’t want to mistake regular dark chocolate sprinkles for a lower-sugar variety. The product pages for De Ruijter, Venz, Lidl and Aldi cover different varieties, so always check the label on the pack you’re taking with you.
What should you look for when choosing?
Start with the nutritional information per 100 g, then work out how much that means for the amount you’ll actually sprinkle. For a road trip, also consider polyols, the packaging and any ingredients that matter to the people travelling with you.
| What to consider |
What to check before buying |
Who it matters to |
| Amount of sugars |
Compare ‘of which sugars’ per 100 g and calculate the amount in your own portion. ‘Lower sugar’ doesn’t mean ‘sugar-free’. |
I want to know how much sugar will end up on my slice of bread, not just what the front of the pack says. For around 37% of consumers, the amount of sugars is the top priority. |
| Polyols while travelling |
Read the ingredients and any warnings; Céréal lists 40 g of polyols per 100 g and warns of a laxative effect if consumed in excess. |
On a long drive, I don’t want to eat an unusually large portion of a product containing polyols. Around 27% of consumers prioritise knowing what to expect while travelling. |
| Pack size and availability |
Choose a pack that suits the number of breakfasts you’re planning and check where the variety you want is available. |
If I’m packing for several breakfasts, I want to take a suitable amount with me and buy the product before setting off. Pack size and availability matter most to around 18% of consumers. |
| Ingredients and allergens |
Check the current packaging for each variety for ingredients such as milk, lactose and soya, as well as possible traces. |
If someone travelling with me needs to avoid an ingredient, I base my choice on the label of that exact variety. This check is the top priority for around 18% of consumers. |
Common mistakes
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Assuming ‘lower sugar’ means ‘sugar-free’
Albert Heijn lists 7.7 g of sugars per 100 g for Céréal Hagelslag Puur and 43 g per 100 g for AH Hagelslag Puur Minder Suiker. Both products therefore contain sugar.
Compare the ‘of which sugars’ figure on the same 100 g basis, then check how much is in the portion you actually sprinkle.
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Trying a large portion containing polyols for the first time while travelling
Céréal lists 40 g of polyols per 100 g and warns of a laxative effect if consumed in excess. The Netherlands Nutrition Centre names wind and diarrhoea as possible effects of a high intake of polyols.
Check the warning on the packaging and consider how much you’ll take with you and eat.
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Assuming own-brand dark chocolate sprinkles contain less sugar
‘Dark’ describes the type of chocolate sprinkles, not the amount of sugar. You can’t choose a pack of Kiekeboe or Mister CHOC as a lower-sugar option based on the name alone.
Check the nutritional information and ingredients on the current packaging in store.
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Adding an older variety to your shopping list
Albert Heijn marks the page for Venz Hagelslag Melk 30% Minder Suiker as discontinued. That variety isn’t the same product as other Venz chocolate sprinkles.
Before setting off, check which variety you can actually buy and compare its label.
Brands worth comparing
Céréal
In this comparison, Céréal Hagelslag Puur is a lower-sugar variety; the nutritional information listed by Albert Heijn and Jumbo gives 7.7 g of sugars per 100 g.
- The same nutritional information lists 40 g of polyols per 100 g, so you can compare both figures for your portion.
- The product isn’t sugar-free. The packaging warns of a laxative effect if consumed in excess.
Albert Heijn
AH Hagelslag Puur Minder Suiker is a dark chocolate sprinkle product in a 250 g pack. According to the product page, this variety contains 30% less sugar than AH Chocolade Hagel Puur.
- The nutritional information lists 43 g of sugars and 13 g of fibre per 100 g.
- This variety isn’t sugar-free either; the product information lists milk and lactose.
Venz
Venz had a variety called Melk 30% Minder Suiker. Albert Heijn marks the page for that specific variety as discontinued.
- The older product information lists 48 g of sugars per 100 g for the Melk 30% Minder Suiker variety.
- Other Venz varieties aren’t a like-for-like replacement: Joybuy lists 77 g of sugars per 100 g for Venz Rimboe Melk & Vanille.
De Ruijter
The De Ruijter varieties consulted are regular chocolate sprinkles, not the lower-sugar varieties in this comparison.
- Albert Heijn lists 54 g of sugars per 100 g for Royaal Extra Puur; Joybuy lists 64 g of sugars per 100 g for De Ruijter Puur.
- These are different varieties. Don’t use the nutritional value for one as the value for the other.
Kiekeboe / Mister CHOC
Aldi lists Kiekeboe Puur and Lidl lists Mister CHOC Puur, both as dark chocolate sprinkles in a 600 g pack.
- The pack size may be useful if you’re packing for several breakfasts.
- Check the sugar content and ingredients on the label before treating either variety as a lower-sugar option.
Related products at Joybuy
Related products coming soon.
Frequently asked questions
Is Céréal Hagelslag Puur sugar-free?
No. The nutritional information listed by Albert Heijn gives 7.7 g of sugars per 100 g. It’s a lower-sugar chocolate sprinkle product, not a sugar-free one.
Which of the lower-sugar varieties compared contains the least sugar?
Céréal Hagelslag Puur has a lower listed value, at 7.7 g of sugars per 100 g, than AH Hagelslag Puur Minder Suiker, for which Albert Heijn lists 43 g per 100 g. Check the current packaging before calculating a portion.
What should I look out for in chocolate sprinkles containing maltitol before a car journey?
Pay attention to the portion size and the warning on the packaging: Céréal lists 40 g of polyols per 100 g and warns of a laxative effect if consumed in excess. According to the Netherlands Nutrition Centre, high intakes of polyols can cause wind and diarrhoea; people’s reactions vary.
How should I take chocolate sprinkles on a road trip?
Keep the pack tightly closed and follow the storage instructions for your chosen variety. Céréal says to store it in a dry place at room temperature; AH says to store it in a cool, dark and dry place. Don’t leave an opened pack in a warm car for a long time.