Brunch host mindful of sugar
You want to serve chocolate sprinkles at Mother’s Day breakfast and are looking for a lower-sugar option. So you compare the wording on the packaging with the nutritional information per 100 g.
Who is this choice relevant to?
Fan of familiar chocolate sprinkles
For you or the recipient, the familiar taste of dark or milk chocolate sprinkles is what matters most, whether on bread or with yoghurt. Less sugar is a plus, but it isn’t the only reason to choose an option.
Buying for someone with an allergy
If milk, soya or another allergen is a concern, check the ingredients and allergen information on the exact product packaging. A brand name or sugar claim isn’t enough.
What should you look for when choosing?
For Mother’s Day breakfast, decide what matters most to the recipient: less sugar, a familiar flavour, the ingredients or a suitable pack size.
| What to consider | What to check when buying | Who is this most important for? |
|---|---|---|
| Less sugar | Compare ‘of which sugars’ and energy per 100 g with a similar regular product. Check what the claim refers to. | I want to choose a breakfast option whose sugar reduction I can compare with regular chocolate sprinkles, rather than relying on the front of the pack alone. For around 33% of consumers, a proven reduction in sugar matters most. |
| Familiar flavour | Choose between dark and milk chocolate, and check whether the product suits how you plan to use it, such as on bread or as a yoghurt topping. | If the recipient is mainly looking forward to familiar chocolate sprinkles, I don’t want to switch to a different type just because of a sugar claim. Familiar flavour comes first for around 25% of consumers. |
| Allergens and ingredients | Read the current ingredients list and allergen information for the exact product; don’t draw conclusions from another product by the same brand. | When I’m buying chocolate sprinkles for someone with a relevant allergy, the ingredients of that specific product must guide my choice. For around 25% of consumers, this check is the top priority. |
| Pack size | Check the weight in grams and choose a quantity that suits the number of people who will be having the chocolate sprinkles. | For a single breakfast, I want to choose a pack size that suits how much we’re likely to use. A suitable quantity is the most important consideration for around 17% of consumers. |
Common mistakes
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Assuming ‘less sugar’ means ‘sugar-free’
A lower sugar content doesn’t automatically make chocolate sprinkles sugar-free or lower in energy. The wording on the front of the pack doesn’t tell you everything about the rest of the nutritional information.
The Dutch Nutrition Centre advises comparing nutritional values per 100 g: check both ‘of which sugars’ and energy in similar types of chocolate sprinkles.
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Relying on the brand name when checking for an allergy
Ingredients vary between products. For example, Albert Heijn lists milk and soya in De Ruijter Chocoladehagel Puur; that doesn’t tell you anything about all the brand’s other products.
Read the ingredients and allergen information on the packaging of the exact flavour and pack size you’re buying.
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Confusing ‘dark’ with ‘less sugar’
‘Dark’ refers to the type of chocolate and doesn’t confirm a sugar reduction. Albert Heijn’s product information lists 64 g of sugars per 100 g for De Ruijter Chocoladehagel Puur.
If you’re looking to reduce sugar, look for an explicit claim and then compare the nutritional information per 100 g with regular chocolate sprinkles.
Chocolate sprinkle brands worth comparing
Céréal
Worth a look if an explicit sugar-reduction claim is a key consideration.
- Jumbo lists a ‘-88% sugar’ claim for Céréal Hagelslag Puur 200 g.
- Check the current packaging for the nutritional information and the basis for comparison used in the claim; the claim alone says nothing about allergens or energy content.
Albert Heijn
The own-brand range includes milk and dark chocolate sprinkles labelled ‘less sugar’.
- You can choose between a milk and a dark chocolate option in the own-brand range.
- Compare the sugar and energy per 100 g on the packaging before comparing either option with regular chocolate sprinkles.
Jumbo
The own-brand range includes Jumbo Hagelslag Melk Minder Suiker alongside regular chocolate sprinkles.
- The ‘less sugar’ label makes it easy to identify which option to check against the information on the pack.
- Check the nutritional information on the pack you choose rather than assuming all Jumbo options have a set sugar reduction.
De Ruijter
A regular chocolate sprinkle option to consider when the recipient mainly wants a familiar favourite.
- Albert Heijn’s product information says De Ruijter Chocoladehagel Puur can be used on bread and yoghurt, among other things.
- This dark chocolate option contains 64 g of sugars per 100 g and includes milk and soya; check other products separately.
Venz
A regular chocolate sprinkle brand for anyone looking for a familiar chocolate option at breakfast.
- Jumbo features Venz options in its chocolate sprinkle range.
- If less sugar is your main priority, compare the label and nutritional information for the exact Venz product with chocolate sprinkles explicitly labelled as lower in sugar.
Chocolate sprinkles on Joybuy
Related products coming soon.
Frequently asked questions
Are lower-sugar chocolate sprinkles also sugar-free?
No, ‘less sugar’ doesn’t automatically mean ‘sugar-free’. Compare ‘of which sugars’ per 100 g with a similar regular product and check the rest of the nutritional information too. The Dutch Nutrition Centre advises comparing labels for the same quantity.
Is less sugar the only thing I should consider for Mother’s Day breakfast?
No, also consider whether the recipient will enjoy the flavour and how much chocolate sprinkles you’ll need. If you’re looking to reduce sugar, compare the nutritional information per 100 g instead of choosing based only on the wording on the front of the pack.
How do I check chocolate sprinkles for someone with an allergy?
Read the current ingredients and allergen information for the exact product before buying or serving it. For example, Albert Heijn lists milk and soya in De Ruijter Chocoladehagel Puur, but that information doesn’t automatically apply to other products.
Can I assume my chosen chocolate sprinkles will be available on Mother’s Day?
No, ranges and shop stock can change. Check shortly before breakfast to see whether the flavour and pack size you want are available.