Who are these options suitable for?

Bread lover keeping an eye on sugar

You want to keep using chocolate sprinkles on a sandwich to take with you, but first compare the sugars per 100 g and check the reference behind a claim such as ‘less sugar’.

Traveller who wants individual portions

You don’t want to scoop from a large, opened pack while travelling. An individual portion can be more convenient if you prefer to add the sprinkles to your bread at lunchtime.

Shopper who needs to check the ingredients

You check allergens, possible traces and sweeteners before buying. Which details matter varies by product, and you can’t tell from ‘dark’ or ‘less sugar’ alone.

What should you look for when choosing?

Start with the nutritional information and ingredients for the specific chocolate sprinkles. Then decide whether you’ll use the pack at home or need individual portions for when you’re out and about.

What to consider What to check Who is it important for?
Sugar reduction Compare sugars per 100 g and check which regular version a reduction claim is measured against. If I want to keep using chocolate sprinkles on a sandwich to take with me, I want to know how much sugar my chosen version contains. Around 33% of consumers put sugar reduction first.
Taking it with you and portioning Check the number of portions and the amount per portion; decide whether you’ll sprinkle them at home or at lunchtime. If I only want to add the topping to my bread when I’m out, I don’t want to have to take an opened box with me. For around 27% of consumers, convenience on the go matters most.
Allergens and sweeteners Read the current ingredients and allergen information, as well as any warnings about polyols. I want to know before choosing whether the ingredients and warnings for this particular version are relevant to me. Around 20% of consumers prioritise these checks.
Storage and using it up Check the pack size, best-before date and storage instructions for the product. If I only take chocolate sprinkles with me occasionally, I want to choose a pack I can store and use up in line with the storage advice. Using up the pack is a priority for around 20% of consumers.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    A relative claim refers to a specific comparison product. Albert Heijn says AH Hagelslag puur minder suiker contains 30% less sugar than the regular AH version, while its nutritional information lists 43 g of sugars per 100 g.

    Check both the reference behind the claim and the sugars per 100 g, and consider how much chocolate sprinkles you use.

  • Looking only at the sugar content of a version with sweeteners

    According to Jumbo’s product information, Céréal Hagelslag Puur contains 7.7 g of sugars and 40 g of polyols per 100 g. The pack warns that excessive consumption may have a laxative effect.

    Check the ingredients, sweeteners used and warning before choosing this version.

  • Assuming a portion pack is a lower-sugar product

    De Ruijter Kleintjes comes in eight portions, making it easy to take chocolate sprinkles with you. According to Albert Heijn’s product information, sugar is listed among the ingredients of several components.

    Choose individual portions for convenience, and assess the nutritional information separately.

  • Inferring allergens from ‘dark’ or ‘milk’

    The AH dark chocolate sprinkles examined list milk and lactose. Céréal Hagelslag Puur lists soya and says it may contain milk.

    When you buy, check the ingredients and allergen information on the current packaging, even if you’ve bought the same product before.

Brands and product ranges at a glance

Albert Heijn

The AH lower-sugar chocolate sprinkles examined are available in milk and dark versions. Albert Heijn compares the 30% sugar reduction with the equivalent regular AH chocolate sprinkles.

  • The product information gives a portion size of 20 g; the dark version lists 43 g of sugars per 100 g.
  • Both versions examined list milk and lactose. Check the allergen information for each version.

Jumbo

Jumbo Hagelslag Melk Minder Suiker compares its claim of 30% less sugar with Jumbo Hagelslag Melk.

  • The product information lists 42.6 g of sugars per 100 g and advises storing the product in a cool, dry, dark place.
  • Check the current packaging and product information before buying; the relative claim does not compare these chocolate sprinkles with every other version.

Céréal

Céréal Hagelslag Puur is a dark chocolate sprinkle product containing polyols. Jumbo’s product information lists 7.7 g of sugars and 40 g of polyols per 100 g.

  • The figures per 100 g show sugars and polyols separately.
  • The product lists soya, may contain milk and warns that excessive consumption may have a laxative effect.

De Ruijter

According to Albert Heijn’s product information, De Ruijter Kleintjes contains eight individual portions of chocolate sprinkles and flakes for anyone who wants to take their topping separately.

  • Individual portions can make it easier to take the product with you and control how much you use.
  • A portion pack is not in itself an indication of lower sugar. Check the ingredients and allergens for each component too.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

Does ‘30% less sugar’ mean chocolate sprinkles are sugar-free?

No. Albert Heijn compares the lower-sugar versions examined with the equivalent regular AH chocolate sprinkles; AH Hagelslag puur minder suiker still contains 43 g of sugars per 100 g. Check the nutritional information per 100 g and also consider how much you add to your sandwich.

What should I look for in chocolate sprinkles containing maltitol?

As well as the sugars, check the amount of polyols, the ingredients and any warnings. According to Jumbo’s product information, Céréal Hagelslag Puur contains 7.7 g of sugars and 40 g of polyols per 100 g, and warns that excessive consumption may have a laxative effect.

How can I take chocolate sprinkles with me for lunch?

You can add the sprinkles to your bread at home or take an individual portion with you to sprinkle on later. According to Albert Heijn, De Ruijter Kleintjes contains eight portions; always follow the storage instructions on the pack you choose.

Can I rely on the product name to tell me about allergens in dark chocolate sprinkles?

No. The AH Hagelslag puur minder suiker examined lists milk and lactose, while Céréal Hagelslag Puur lists soya and may contain milk. Always check the ingredients and allergen information on the pack you’re buying.