Sugar-conscious TV viewer
Looking for a sweet topping with as little sugar as possible per 100 g, and wants to check whether the ingredients and polyol warning are suitable before buying.
Who is this choice relevant to?
Fan of classic chocolate sprinkles
Wants a lower-sugar variety whose ingredients list does not mention sweeteners. The claim on the front of the pack is not enough: the sugar content per 100 g matters too.
Shopper who needs to check ingredients
Bases their choice first on whether the packaging mentions ingredients such as milk, lactose, soya, possible traces or polyols.
What should you look for when choosing?
When comparing lower-sugar chocolate sprinkles, start with the nutrition information per 100 g. Then check the ingredients and warnings, and decide what portion suits your TV night.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Sugars per 100 g | Compare the ‘of which sugars’ figure per 100 g. According to Jumbo, Céréal Puur contains 7.7 g; also check the polyol content in this variety. | When I use chocolate sprinkles as a sweet topping, I mainly want to identify the variety with the lowest stated sugar content. For around 37% of consumers, this figure comes first. |
| Portion | Check the nutrition information per portion and work out how much you will actually use. | I want a sweet treat while watching TV without accidentally sprinkling on too much. A measured portion is the most important consideration for around 27% of consumers. |
| Ingredients and claim | Read the ingredients list and check what ‘less sugar’ is being compared with. According to Albert Heijn, the AH varieties reviewed contain 43 g of sugars per 100 g. | If you want less sugar but would rather choose a product whose ingredients list does not mention sweeteners, you also need to be comfortable with the absolute sugar content. This preference matters most to around 27% of consumers. |
| Allergens and polyols | Check the current packaging for allergens, ‘may contain’ information and any warning about polyols. | If an ingredient or warning is a deciding factor for me, a variety may be ruled out before I compare its sugar content. For around 9% of consumers, this check comes first. |
Common mistakes
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Reading ‘less sugar’ as ‘low in sugar’
A relative claim does not tell you how much sugar the product itself contains. According to Albert Heijn, both AH Hagelslag Puur Minder Suiker and AH Hagelslag Melk Minder Suiker contain 43 g of sugars per 100 g, despite claiming to contain 30% less sugar than the corresponding regular AH variety.
Compare the ‘of which sugars’ figure per 100 g, then decide how much you want to use.
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Choosing based only on the lowest sugar content
The Céréal varieties reviewed contain maltitol and polyols. Their product information warns that excessive consumption may have a laxative effect.
Read the ingredients and warning before letting the lower sugar content decide for you.
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Assuming ‘dark’ means there is no milk or soya
According to Albert Heijn, AH Hagelslag Puur Minder Suiker contains milk and lactose. Jumbo’s product information says that Céréal Puur contains soya and may contain milk.
Check the current allergen declaration and ‘may contain’ information on the packaging of the variety you buy.
Brands compared
Céréal
The Céréal dark and milk chocolate sprinkles reviewed combine sugar with maltitol and polyols.
- According to Jumbo’s product information, Céréal Puur contains 7.7 g of sugars per 100 g; according to Albert Heijn, Céréal Melk contains 15 g per 100 g.
- Both varieties carry a warning that excessive consumption may have a laxative effect. Check the allergens for each variety.
Albert Heijn
The AH Puur and Melk Minder Suiker varieties reviewed are alternatives for anyone looking for an ingredients list that does not mention sweeteners.
- Albert Heijn states that both varieties contain 30% less sugar than the corresponding regular AH chocolate sprinkles.
- Both still contain 43 g of sugars per 100 g, as well as milk and lactose.
Jumbo
Jumbo lists a 200 g own-brand variety of milk chocolate sprinkles with less sugar.
- The product information states that it contains 42.6 g of sugars per 100 g and at least 30% less sugar than Jumbo Hagelslag Melk.
- On 7 October 2026, Jumbo’s product page described this variety as no longer available online. Check current availability before relying on it.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
Are chocolate sprinkles labelled ‘less sugar’ sugar-free?
No. ‘Less sugar’ is a comparison; it does not mean that the product contains no sugar. According to Albert Heijn, the AH varieties reviewed still contain 43 g of sugars per 100 g, so always check the nutrition table for the variety you choose.
How should I use lower-sugar chocolate sprinkles during a TV night?
Decide on a portion in advance if you want to use chocolate sprinkles as a topping or a small treat. The Netherlands Nutrition Centre advises not eating chocolate sprinkles too much or too often; a lower-sugar claim does not change how much you choose to have.
What should I look out for when it comes to maltitol in Céréal chocolate sprinkles?
Read the warning on the packaging: the Céréal varieties reviewed contain maltitol and polyols, and state that excessive consumption may have a laxative effect. Consider this alongside the stated sugar content per 100 g.
Which allergens should I check in dark and milk chocolate sprinkles?
Check the allergen declaration for the exact variety, even if it says ‘dark’. According to the product information reviewed, the AH varieties contain milk and lactose; Céréal Melk lists milk and soya, while Céréal Puur lists soya and may contain milk.