Which option is right for you?

Sugar content per 100 g is your top priority

You’re looking for chocolate sprinkles for bread or a dessert, and are mainly comparing the stated sugar content. With a variety containing maltitols, it’s also important to check the ingredients and usage warning.

A dark or milk variety without polyols

You want less sugar than in the equivalent standard chocolate sprinkles, but would prefer a reviewed ingredients list with no polyols. The choice between dark and milk chocolate is then a matter of personal preference; check the allergens for both varieties.

A treat for a group of guests

You need to work out how much chocolate sprinkles you’ll need for bread rolls or desserts. Pack size and current availability matter, especially if you’re relying on one particular variety.

What should you look for when choosing?

Start with the nutritional information per 100 g, then check whether the ingredients, allergens and packaging suit what you plan to serve for New Year celebrations.

What to consider What to check Who it matters to
Sugars per 100 g Compare ‘of which sugars’ per 100 g, and check which standard product a lower-sugar claim refers to. If sugar content is my priority when choosing chocolate sprinkles for a celebratory breakfast, I want to be able to compare the nutritional information. Around 42% of consumers say this is their top priority.
Ingredients and allergens Read the current ingredients and allergen information. For Céréal, also check for maltitols and the warning about excessive consumption. For my celebration treat, I want to know whether the polyols and listed allergens are suitable for the people I’m preparing food for. This consideration matters most to around 33% of consumers.
Quantity and availability Check the pack weight and the current online or in-store availability of your chosen variety. If I’m making several bread rolls or desserts, I want to be able to buy enough of the same chocolate sprinkles. This is the main purchasing consideration for around 25% of consumers.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    Albert Heijn compares its lower-sugar varieties with the equivalent standard AH chocolate sprinkles. Both still contain 43 g of sugars per 100 g.

    As well as checking the claim, look at ‘of which sugars’ in the nutritional information per 100 g.

  • Focusing only on sugars and overlooking polyols

    Céréal Hagelslag Puur contains 40 g of polyols per 100 g. The packaging warns that excessive consumption may have a laxative effect.

    Check the ingredients and the warning on the packaging before choosing this variety for a celebration treat.

  • Assuming a product page guarantees you can order it

    The product page for Jumbo Hagelslag Melk Minder Suiker says this variety is no longer available in the online range.

    Check current availability before adding it to your New Year shopping list.

Brands compared

The differences below apply to the chocolate sprinkle varieties listed, not to each brand’s full range.

Céréal

The dark chocolate sprinkles reviewed are an option if the stated sugar content per 100 g is your main point of comparison.

  • Albert Heijn and Jumbo list 7.7 g of sugars, 40 g of polyols and 10 g of fibre per 100 g for Céréal Hagelslag Puur.
  • The product contains soya, may contain milk and carries a warning that excessive consumption may have a laxative effect.

Albert Heijn

The own-brand varieties reviewed offer a choice between dark and milk chocolate sprinkles, both with a lower-sugar claim.

  • According to Albert Heijn, both varieties contain 30% less sugar than their equivalent standard AH variety; both list 43 g of sugars per 100 g.
  • Both varieties list milk and lactose. The lower-sugar claim does not mean they are sugar-free.

Jumbo

Jumbo Hagelslag Melk Minder Suiker is a milk chocolate variety reviewed here, provided you can actually find it.

  • Jumbo lists 42.6 g of sugars per 100 g and claims at least 30% less sugar than Jumbo Hagelslag Melk.
  • The variety lists milk as an allergen. The product page says it is no longer available in the online range.

De Ruijter

The dark chocolate sprinkles reviewed are a standard variety for anyone who specifically wants to serve this type of chocolate sprinkle.

  • The product information on Joybuy for De Ruijter Chocoladehagelslag Puur 390 g lists the variety and pack weight.
  • The same product information lists 64 g of sugars per 100 g, with milk and soya as allergens. Don’t treat this standard variety as a direct equivalent of lower-sugar chocolate sprinkles.

Venz

The product reviewed is standard Venz Hagelslag Puur, sold in a pack containing two bags.

  • A pack containing two bags may be useful when you’re shopping for a group of guests.
  • If you’re specifically looking for lower-sugar chocolate sprinkles, check the claim and nutritional information on the current packaging of your chosen Venz variety.

Joybuy products

Related products will be available soon.

Frequently asked questions

Does ‘less sugar’ mean chocolate sprinkles are sugar-free?

No. Albert Heijn lists 43 g of sugars per 100 g for each of its dark and milk varieties reviewed, despite the claim that they contain 30% less sugar than the equivalent standard AH variety. So compare the nutritional information per 100 g and check which product is used as the basis for comparison.

Why do the polyols in Céréal Hagelslag Puur matter?

Céréal Hagelslag Puur contains 40 g of polyols per 100 g, with maltitols used as a sweetener. The packaging warns that excessive consumption may have a laxative effect, so bear this in mind when choosing the chocolate sprinkles for a celebration.

Which allergens should I check in these chocolate sprinkles?

Check the current packaging for each product you choose. The AH varieties reviewed list milk and lactose; Céréal contains soya and may contain milk; and the product information on Joybuy for De Ruijter Chocoladehagelslag Puur lists milk and soya.

How do I make sure I have enough chocolate sprinkles for a New Year celebration treat?

Work out how many bread rolls or desserts you’ll be serving with chocolate sprinkles, then compare the pack weights of the varieties you want. Also check current availability before relying on one product; according to its product page, the Jumbo milk variety reviewed is no longer available in the online range.