Who is this choice relevant to?

Seller serving loose toppings

Do you serve rolls, yoghurt, waffles or pastries topped with chocolate sprinkles from a stall, tent or food truck? You’ll need to consider allergen information and hygienic serving practices when choosing a product. The Netherlands Food and Consumer Product Safety Authority outlines these points for selling food at events.

Shopper prioritising sugar per 100 g

You compare the stated sugar content of different products while also checking which sweeteners their recipes contain. Céréal’s lower stated sugar content is linked to the use of maltitols.

Buyer shopping for a large group

You need several packs and want to check the pack size, quantity required and current availability before you buy. A product page being online doesn’t automatically mean the item is still available to order.

What should you look for when choosing?

Start with the nutrition information per 100 g, then choose a recipe that suits the way you’ll serve the sprinkles and your visitors. Packaging and current availability also matter when ordering for a festival.

What to consider What to check when buying Who is this most important for?
Stated sugar content Compare sugars per 100 g and check which product is used as the reference for any lower-sugar claim. I mainly want to limit the stated sugar content, even if that means choosing a different recipe. This is the top priority for around 33% of consumers.
Ingredients and flavour Check the ingredients list for sweeteners and polyols, and choose between dark and milk chocolate sprinkles. When choosing a topping for a range of visitors, I want to know whether the recipe contains maltitols and which type of chocolate I’ll be serving. Around 27% of consumers prioritise this choice.
Packaging and availability Check the pack size, the quantity you need and whether the product you’ve chosen is actually available to order. When buying for lots of portions, I don’t want to rely on a pack I can’t order. This is the main purchasing consideration for around 20% of consumers.
Allergens when serving Use the current packaging for allergen information and decide how you’ll prevent cross-contamination while serving. If I’m selling chocolate sprinkles as a loose topping, I want to be able to tell visitors about any allergens before they buy. This is a priority when serving for around 20% of consumers.

Common mistakes

  • Assuming a lower-sugar claim means the lowest sugar content

    Albert Heijn lists 43 g of sugars per 100 g for both its dark and milk varieties, and says they contain 30% less sugar than the equivalent standard AH variety. Jumbo lists 7.7 g of sugars per 100 g for Céréal Hagelslag Puur. So the claims are not based on the same reference product.

    To make your choice, first compare the nutrition information per 100 g, then check what each relative claim is based on.

  • Overlooking polyols when reading the label

    Jumbo’s product information lists maltitols and 40 g of polyols per 100 g for Céréal Hagelslag Puur, along with a warning that excessive consumption may have a laxative effect.

    Read the warning and decide whether this recipe is suitable for the way you plan to serve the sprinkles.

  • Waiting until after ordering to discuss allergens

    The listed chocolate sprinkle varieties differ in the allergens they declare. The Netherlands Food and Consumer Product Safety Authority says that, when selling loose foods, information about any allergens present must be available before purchase.

    Have up-to-date allergen information ready for each topping and prevent cross-contamination while sprinkling and serving.

  • Treating an old product page as confirmation that you can order

    Jumbo’s product pages for Hagelslag Melk Minder Suiker in 200 g and 380 g packs say that these items are no longer part of its online range.

    Check current availability before finalising how much chocolate sprinkle you need for the festival.

Brands compared

Céréal

The 200 g pack of dark chocolate sprinkles is an option if you prioritise the stated sugar content per 100 g over a recipe without polyols.

  • Jumbo lists 7.7 g of sugars and 40 g of polyols per 100 g for Céréal Hagelslag Puur.
  • The product information lists maltitols and soya, says that traces of milk may be present, and warns that excessive consumption may have a laxative effect.

Albert Heijn

Albert Heijn offers separate lower-sugar dark and milk chocolate sprinkle varieties.

  • According to Albert Heijn, both varieties contain 30% less sugar than the equivalent standard AH variety; each is listed as containing 43 g of sugars per 100 g.
  • Both varieties contain milk or lactose. A relative sugar claim alone doesn’t tell you which sprinkles have the lowest stated sugar content across different brands.

Jumbo

Jumbo has product pages for Hagelslag Melk Minder Suiker in 200 g and 380 g packs.

  • The product information describes these milk varieties as having less sugar than Jumbo Hagelslag Melk.
  • Both product pages say that the item is no longer part of the online range. Check current availability before relying on it for an event.

De Ruijter

De Ruijter Specials Intens Puur is a standard dark chocolate sprinkle for anyone mainly looking to compare the type of chocolate.

  • The product information at Albert Heijn lists at least 52% cocoa solids.
  • Don’t treat this variety as a lower-sugar product unless it has a relevant product claim and reference product to compare it with.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ also mean a low sugar content per 100 g?

No. A lower-sugar claim compares a product with a reference product; to compare different chocolate sprinkles, check the nutrition information per 100 g. Albert Heijn lists 43 g of sugars per 100 g for its two lower-sugar varieties, while Jumbo lists 7.7 g per 100 g for Céréal Hagelslag Puur.

What should I look out for with Céréal Hagelslag Puur?

As well as the stated sugar content, check the recipe and the warning on the packaging. Jumbo’s product information lists maltitols, 40 g of polyols per 100 g, soya, possible traces of milk and a warning that excessive consumption may have a laxative effect.

Do I need to provide allergen information when selling loose food?

Yes. If you sell loose foods to consumers as a business, information about any allergens present must be available before purchase. The Netherlands Food and Consumer Product Safety Authority says this information can be given in writing or, subject to certain conditions, verbally. Use the current packaging for your own topping as your source of information.

Can I rely on an existing Jumbo product page when ordering for a festival?

No. An existing page doesn’t confirm that a product is available to order. Jumbo’s pages for the 200 g and 380 g packs of Hagelslag Melk Minder Suiker say these items are no longer part of the online range. Check current availability before planning your order.