What should you look for when choosing?
Start with the nutrition information per 100 g, then choose a recipe that suits the way you’ll serve the sprinkles and your visitors. Packaging and current availability also matter when ordering for a festival.
| What to consider |
What to check when buying |
Who is this most important for? |
| Stated sugar content |
Compare sugars per 100 g and check which product is used as the reference for any lower-sugar claim. |
I mainly want to limit the stated sugar content, even if that means choosing a different recipe. This is the top priority for around 33% of consumers. |
| Ingredients and flavour |
Check the ingredients list for sweeteners and polyols, and choose between dark and milk chocolate sprinkles. |
When choosing a topping for a range of visitors, I want to know whether the recipe contains maltitols and which type of chocolate I’ll be serving. Around 27% of consumers prioritise this choice. |
| Packaging and availability |
Check the pack size, the quantity you need and whether the product you’ve chosen is actually available to order. |
When buying for lots of portions, I don’t want to rely on a pack I can’t order. This is the main purchasing consideration for around 20% of consumers. |
| Allergens when serving |
Use the current packaging for allergen information and decide how you’ll prevent cross-contamination while serving. |
If I’m selling chocolate sprinkles as a loose topping, I want to be able to tell visitors about any allergens before they buy. This is a priority when serving for around 20% of consumers. |
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Frequently asked questions
Does ‘less sugar’ also mean a low sugar content per 100 g?
No. A lower-sugar claim compares a product with a reference product; to compare different chocolate sprinkles, check the nutrition information per 100 g. Albert Heijn lists 43 g of sugars per 100 g for its two lower-sugar varieties, while Jumbo lists 7.7 g per 100 g for Céréal Hagelslag Puur.
What should I look out for with Céréal Hagelslag Puur?
As well as the stated sugar content, check the recipe and the warning on the packaging. Jumbo’s product information lists maltitols, 40 g of polyols per 100 g, soya, possible traces of milk and a warning that excessive consumption may have a laxative effect.
Do I need to provide allergen information when selling loose food?
Yes. If you sell loose foods to consumers as a business, information about any allergens present must be available before purchase. The Netherlands Food and Consumer Product Safety Authority says this information can be given in writing or, subject to certain conditions, verbally. Use the current packaging for your own topping as your source of information.
Can I rely on an existing Jumbo product page when ordering for a festival?
No. An existing page doesn’t confirm that a product is available to order. Jumbo’s pages for the 200 g and 380 g packs of Hagelslag Melk Minder Suiker say these items are no longer part of the online range. Check current availability before planning your order.