Who is this choice relevant to?

Families looking to choose less sugar

You want to keep chocolate sprinkles on the menu, but be able to compare the amount of sugars per 100 g. Don’t rely on a claim on the front of the pack: check the nutrition information too, as well as how much you use on each slice of bread.

Families shopping for several people

You’re keeping an eye on pack size and how often you need to restock. Jumbo and ALDI, among others, offer standard larger packs, but that doesn’t make them lower-sugar options.

Families who check ingredients carefully

If milk, soya or sweeteners are a consideration, the label matters just as much as the amount of sugars. Albert Heijn’s product information lists maltitol and soya for Céréal Puur, states that it may contain milk, and warns that excessive consumption may have a laxative effect.

What should you look for when choosing?

When choosing chocolate sprinkles for a large family, first decide which product feature matters most to you. Then compare the other details on the label before choosing a pack.

What to consider What to check when buying Who it matters to
Amount of sugars Compare sugars per 100 g and check which product is used as the basis for any less-sugar claim. I want to know how much sugar my choice contains, rather than relying on the front of the pack. For around 50% of consumers with this shopping question, reducing sugar would be the top priority.
Pack size and supplies Check the net weight and compare sugars per 100 g, even for larger packs. If several family members eat chocolate sprinkles, I want to know how long a pack will last without losing sight of my aim to choose less sugar. For around 30% of these consumers, pack convenience would come first.
Ingredients and preferences Read the allergen information, check which sweeteners are used and look for any warnings. Compare plain and milk varieties too. I’m looking for something that suits what my family eats and takes account of any ingredients we need to watch out for. For around 20% of consumers with this shopping question, this would be the main consideration.

Common mistakes when choosing

  • Reading ‘less sugar’ as ‘low in sugar’

    A comparison with a standard product doesn’t tell you how much sugar the chocolate sprinkles contain. Albert Heijn lists 43 g of sugars per 100 g for both AH Puur Minder Suiker and AH Melk Minder Suiker.

    Check the nutrition information per 100 g and bear in mind how much you use on each slice of bread.

  • Overlooking sweeteners and allergens

    According to Albert Heijn’s product information, Céréal Puur contains maltitol and soya, may contain milk, and may have a laxative effect if consumed in excess. The AH Minder Suiker varieties contain milk and lactose.

    Before buying, check the ingredients, allergen information and warnings on the pack you’ve chosen.

  • Assuming an old product listing is a current buying option

    Jumbo states that Hagelslag Melk Minder Suiker 200 g is no longer part of its online range.

    Check current availability before adding this variety to your shopping list.

Brands to consider

Céréal

Albert Heijn’s product information lists 7.7 g of sugars per 100 g for Céréal Hagelslag Puur 200 g. The claim of 88% less sugar compares this product with standard dark chocolate sprinkles.

  • A specific sugar figure per 100 g makes it possible to compare with other varieties.
  • The product contains maltitol and soya, may contain milk, and carries a warning that excessive consumption may have a laxative effect.

Albert Heijn

Albert Heijn lists 43 g of sugars per 100 g for both its 250 g Puur Minder Suiker and Melk Minder Suiker chocolate sprinkles. For each variety, the 30% less sugar claim is based on a comparison with standard AH chocolate sprinkles.

  • There’s a plain and a milk variety, both with the same stated amount of sugars per 100 g.
  • Both varieties contain milk and lactose, so compare the rest of the nutrition information too.

Jumbo

Jumbo offers standard chocolate sprinkles in 600 g packs. For the separate 200 g Melk Minder Suiker variety, Jumbo states that it is no longer part of its online range.

  • A 600 g pack may be useful if several family members eat chocolate sprinkles.
  • Don’t assume that a standard larger pack is a lower-sugar product without comparing the nutrition information.

De Ruijter

ALDI Netherlands lists De Ruijter milk or dark chocolate sprinkles in 390 g packs.

  • The stated pack size helps you plan supplies for the family.
  • Before choosing these standard varieties to reduce sugar, compare the sugars per 100 g on the label.

Venz

Albert Heijn offers Venz Hagelslag Puur in 400 g packs, including a set of two packs.

  • The pack options give families a choice of how much to buy at once.
  • A larger total quantity says nothing about sugar reduction; check the nutrition information for the variety you choose.

Chocolate sprinkles on Joybuy

Related products coming soon.

Frequently asked questions

Which of these chocolate sprinkle varieties contains the least sugar?

Of the lower-sugar varieties compared here, Albert Heijn lists the lowest figure for Céréal Puur: 7.7 g of sugars per 100 g. Albert Heijn lists 43 g per 100 g for both AH Puur Minder Suiker and AH Melk Minder Suiker. Also check the ingredients and warnings for the variety you choose.

Why is there a warning on Céréal Puur?

According to Albert Heijn’s product information, Céréal Puur contains maltitol and 40 g of polyols per 100 g, with a warning that excessive consumption may have a laxative effect. Read the warning and allergen information on the current pack.

Is a large pack useful if I want to choose less sugar?

A large pack can mean fewer trips to top up your family’s supplies, but pack size says nothing about the amount of sugars. If you’re considering a standard larger pack, first compare its sugars per 100 g with those of a lower-sugar variety.

Are lower-sugar chocolate sprinkles included in the Wheel of Five?

The Netherlands Nutrition Centre does not include chocolate sprinkles in the Wheel of Five. A less-sugar claim compares one product with another; when making your choice, look at the portion size and the rest of the nutrition information too.