Who are these options for?

If you’re mainly watching your sugar intake

You compare the sugars per 100 g, while also taking sweeteners and warnings into account. For Céréal Hagelslag Puur, Jumbo lists 7.7 g of sugars and 40 g of polyols per 100 g.

If you’re looking for a familiar chocolate variety

You want plain or milk chocolate sprinkles with a claim of reduced sugar compared with a similar product. For AH Puur Minder Suiker, Albert Heijn claims 30% less sugar; for the milk chocolate variant reviewed, Jumbo claims at least 30% less sugar.

If you want to top up with a suitable pack quickly

Check whether the pack size suits how much you use and whether your chosen variety is currently available. The packs reviewed are 200 g or 250 g. Check current in-store or delivery availability before relying on one particular product.

What should you look for when choosing?

Start by checking the nutritional information per 100 g, then look at the ingredients and finally make sure the pack suits your top-up shop.

What to consider What to check when buying Who should pay particular attention?
Sugar content Compare ‘of which sugars’ per 100 g across similar types of chocolate sprinkles. Consider any sugar-reduction claim alongside the nutritional information. If I’m basing my choice mainly on sugar, I want to be able to compare the figure on the label, rather than just read the front of the pack. For around 42% of consumers, sugar content is the top priority.
Chocolate variety and sweeteners Check whether they’re plain or milk chocolate sprinkles, and read the label for sweeteners, allergens and warnings. If you’re looking for a familiar chocolate variety or want to keep an eye on polyols, the ingredients list tells you more than the sugar-reduction claim alone. This is the main consideration for around 33% of consumers.
Pack size and availability Check the pack weight, best-before date and current availability for your chosen shop or delivery slot. For a quick top-up, I want a pack I’m likely to use up and can actually buy or order. This practical consideration comes first for around 25% of consumers.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    A sugar-reduction claim compares one product with another. For the plain chocolate variant reviewed, Albert Heijn lists 43 g of sugars per 100 g; for its milk chocolate variant, Jumbo lists 42.6 g per 100 g.

    As well as the claim, check ‘of which sugars’ per 100 g and see which product the manufacturer is comparing it with.

  • Checking only the sugars and overlooking polyols

    Alongside 7.7 g of sugars, Jumbo lists 40 g of polyols per 100 g for Céréal Hagelslag Puur. The label warns that excessive consumption may have a laxative effect.

    For this variety, check the ingredients, the warning and how much you use.

  • Assuming a product page means the item is in stock

    Jumbo’s product page for Hagelslag Melk Minder Suiker said that this variety was no longer available online. That doesn’t tell you whether a shop has the pack in stock right now.

    Check availability in store or through your chosen delivery service just before buying, and decide in advance which alternative would suit you.

Brands compared

The differences below apply to the chocolate sprinkle varieties listed, not to each brand’s full range.

Albert Heijn

AH Hagelslag Puur Minder Suiker comes in a 250 g pack. Albert Heijn claims it contains 30% less sugar than AH Chocolade Hagel Puur.

  • The product information lists 43 g of sugars and 13 g of fibre per 100 g.
  • According to Albert Heijn, this variety contains milk and lactose. Check the allergen information on the pack when you buy it.

Jumbo

Jumbo Hagelslag Melk Minder Suiker comes in a 200 g pack. Jumbo claims it contains at least 30% less sugar than Jumbo Hagelslag Melk.

  • The label lists 42.6 g of sugars and 12.5 g of fibre per 100 g.
  • The product contains milk and may contain gluten and wheat. Also check current availability: the product page viewed said the item was no longer available online.

Céréal

Céréal Hagelslag Puur comes in a 200 g pack and contains sugar and sweetener in its ingredients.

  • For this variety, Jumbo lists 7.7 g of sugars and 40 g of polyols per 100 g.
  • The product contains soya and may contain milk. The label warns that excessive consumption may have a laxative effect.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean that chocolate sprinkles are sugar-free?

No. ‘Less sugar’ means the product is being compared with another product. Check the nutritional information too: Céréal Hagelslag Puur still contains 7.7 g of sugars per 100 g, according to Jumbo.

Should I compare chocolate sprinkles per portion or per 100 g?

Start by comparing similar chocolate sprinkles per 100 g. The Netherlands Nutrition Centre recommends this approach because manufacturers decide for themselves how large a portion is. You can then look separately at how much you use at home.

What should I look out for in chocolate sprinkles containing polyols?

Check which sweeteners are used and look for any warnings on the label. For Céréal Hagelslag Puur, Jumbo lists 40 g of polyols per 100 g and warns that excessive consumption may have a laxative effect.

Which allergens are listed for the varieties reviewed?

According to Albert Heijn’s product information, AH Puur Minder Suiker contains milk and lactose. For its Melk Minder Suiker variant, Jumbo lists milk and the possible presence of gluten and wheat; for Céréal Puur, Jumbo lists soya and the possible presence of milk. Always check the label on the pack you buy.

How should I store chocolate sprinkles after a top-up shop?

Follow the storage advice and best-before date on your chosen pack. Albert Heijn and Jumbo’s product information recommends storing the varieties reviewed in a cool, dark and dry place. For Céréal Puur, Jumbo recommends storage in a dry place at room temperature.