Who is this choice relevant to?

Hosts who are mindful of sugar

You want to offer chocolate sprinkles with less sugar, so you compare the ‘of which sugars’ figure per 100 g rather than relying on the claim on the front of the pack. The Netherlands Nutrition Centre recommends comparing the nutritional information of products per 100 g.

Hosts who want to avoid polyols

You’re looking for a variety with less sugar than a comparable standard product, but you also want to know which ingredients have been used. A relative reduction in sugar does not mean the chocolate sprinkles are sugar-free.

Hosts catering for a mix of guests

You take different taste preferences into account and check the allergens on the packaging before serving. Chocolate sprinkles that look dark, for example, may still contain milk or soya.

What should you look for in lower-sugar chocolate sprinkles?

Decide what matters most to your guests: the sugar content, the ingredients or whether the chocolate sprinkles are suitable for everyone to share.

What to consider What to check when buying Who it matters most to
Sugars per 100 g Compare the ‘of which sugars’ figure per 100 g for similar chocolate sprinkles, and check what a claim such as ‘30% less’ refers to. If I want to serve less sugar, I want to compare the actual figures rather than rely on the front of the pack. This is the top priority for around 50% of consumers.
Ingredients and polyols Check the ingredients list for maltitol or other polyols, and look at the nutritional information per 100 g. I want to offer guests an option without polyols, even if it contains more sugars than a significantly reduced-sugar variety. This is the most important consideration for around 30% of consumers.
Guests and availability Check the allergens on the current packaging and make sure the variety you choose is available where you shop. When I’m catering for a mixed group, I want guests to be able to choose for themselves based on their taste preferences and allergies. This is the top priority for around 20% of consumers.

Common mistakes when choosing

  • Assuming ‘less sugar’ means ‘sugar-free’

    Albert Heijn states that AH Hagelslag Puur Minder Suiker contains 30% less sugar than the corresponding AH variety, but it still contains 43 g of sugars per 100 g.

    Compare the ‘of which sugars’ figure per 100 g, and use the relative claim as additional information.

  • Choosing a significantly reduced-sugar product without checking for polyols

    Albert Heijn’s product information for Céréal Hagelslag Puur lists maltitols and 40 g of polyols per 100 g. It also carries a warning that excessive consumption may have a laxative effect.

    Read the ingredients and, if you’re catering for a mixed group, leave the packaging out so guests can see what you’re serving.

  • Assuming a high cocoa percentage means a low sugar content

    According to Albert Heijn, De Ruijter Specials Intens Puur contains at least 52% cocoa solids, but it also contains 43 g of sugars per 100 g.

    Choose based on the cocoa content if flavour matters, and check the sugars and allergens separately.

  • Assuming a product page means the product is currently available

    Jumbo states that Hagelslag Melk Minder Suiker is no longer part of its online range. Albert Heijn’s page for Venz Hagelslag Puur 30% Minder Suiker also says the product is no longer in its range.

    Check shortly before your coffee morning that your chosen chocolate sprinkles are available, and decide in advance which alternative would suit your guests.

Brands compared

Céréal

Céréal Hagelslag Puur is an option if the amount of sugars per 100 g is your main consideration. The product information on Albert Heijn lists 7.7 g of sugars per 100 g.

  • The same product information lists 40 g of polyols and 10 g of fibre per 100 g.
  • Contains soya, may contain milk and carries a warning about a possible laxative effect if consumed in excess.

Albert Heijn

The lower-sugar dark and milk chocolate sprinkles offer two different flavours. According to the relevant AH product pages, each variety contains 30% less sugar than the corresponding AH standard variety.

  • Both varieties listed contain 43 g of sugars per 100 g, so you can compare them using the same measure.
  • Both contain milk and lactose. The relative reduction does not mean they are sugar-free.

Jumbo

According to Jumbo, Jumbo Hagelslag Melk Minder Suiker contains at least 30% less sugar than Jumbo Hagelslag Melk and 42.6 g of sugars per 100 g.

  • The nutritional information makes it possible to compare this product per 100 g with other milk chocolate sprinkles.
  • Contains milk and may contain gluten and wheat. Jumbo says this variety is no longer part of its online range.

De Ruijter

De Ruijter Specials Intens Puur is a flavour option, not automatically a lower-sugar alternative.

  • Albert Heijn lists at least 52% cocoa solids for this variety.
  • The same product information lists 43 g of sugars per 100 g. The variety contains milk and soya, and may contain lactose.

Venz

With Venz, it’s important not to confuse the standard dark chocolate sprinkles with the separate 30%-less-sugar variety.

  • Albert Heijn lists 65 g of sugars per 100 g for Venz Hagelslag Puur and 46 g per 100 g for the separate lower-sugar variety.
  • The standard dark variety contains milk and soya. Albert Heijn says the 30%-less-sugar variety is no longer in its range.

Joybuy products for an intensely dark chocolate flavour

These intensely dark chocolate sprinkles are a flavour option for a coffee morning. If a lower sugar content is your main reason for buying, compare the sugars per 100 g separately.

De Ruijter Intense Dark chocolate sprinkles, 200 g pack

De Ruijter Intense Dark chocolate sprinkles 200 g

An intensely dark flavour for your coffee morning. If you’re looking for a lower-sugar option, compare the nutritional information per 100 g and check the allergens on the packaging before serving.

Pack size: 200 g.

Joybuy

Frequently asked questions

Are chocolate sprinkles labelled ‘30% less sugar’ sugar-free?

No. The claim compares the product with another variety, not with a sugar-free product. Albert Heijn says AH Hagelslag Puur Minder Suiker contains 30% less sugar than AH Chocolade Hagel Puur, but it still contains 43 g of sugars per 100 g. So remember to check the ‘of which sugars’ figure on the label too.

Is Céréal Hagelslag Puur suitable for all guests?

Not necessarily. Check that the ingredients and allergens are suitable for the guests you’re serving. Albert Heijn’s product information lists maltitols, 40 g of polyols per 100 g and soya; the product may contain milk. It also carries a warning about a possible laxative effect if consumed in excess.

What should I check for allergens before my coffee morning?

Read the current packaging for every variety of chocolate sprinkles you’re serving, and make that information available to your guests. For example, Albert Heijn’s product information lists milk and lactose for AH Hagelslag Puur Minder Suiker, soya and possible traces of milk for Céréal Hagelslag Puur, and milk and soya for De Ruijter Specials Intens Puur.