Who is this comparison for?

Breakfast shoppers comparing sugar content

You want to keep using chocolate sprinkles, but would rather compare the sugar content per 100 g and per serving than rely on a ‘less sugar’ claim on the pack.

Quick-breakfast fans who want to control their portions

You’re looking for chocolate sprinkles that are quick to use or easy to take with you. Measuring out a serving in advance makes it easier to compare how much you actually put on your bread.

Shoppers weighing up sweeteners

You’re considering a variety with a low stated sugar content, but also want to know whether it contains polyols and what warnings apply to its use.

What should you look for when choosing?

Start with the nutritional information for the chocolate sprinkles themselves. Then check whether the ingredients, serving size and availability suit your morning routine.

What to consider What to check Who it matters to
Actual sugar content Compare ‘of which sugars’ per 100 g and check which standard variety a lower-sugar claim is measured against. I want to know how much sugar my chocolate sprinkles contain, not just how much less they have than another product. This would be the main consideration for around 36% of consumers.
Sweeteners and polyols Read the ingredients, check the amount of polyols per 100 g and look for any usage warnings. When a variety is low in sugars, I also want to know which sweeteners it contains and what any warnings mean for how I use it. Around 29% of consumers would put this consideration first.
Portion size and convenience Check the serving size and whether the pack actually contains individual portions. If breakfast needs to be quick or taken with me, I want to decide in advance how much to use. Portion control would be the main concern for around 21% of consumers.
Availability Before buying, check whether the variety is still available and compare any alternative using the same nutritional values. I don’t want to rely on a particular breakfast choice if I can’t get the variety I’ve chosen. Availability would be the first consideration for around 14% of consumers.

Common mistakes

  • Assuming ‘less sugar’ means ‘low in sugar’

    A reduction is measured against another product. For its milk and dark lower-sugar chocolate sprinkles, Albert Heijn still lists 43 g of sugars per 100 g.

    Check the value per 100 g, then compare it with the amount you get from your usual serving.

  • Looking only at the lowest sugar figure

    Jumbo lists 7.7 g of sugars and 40 g of polyols per 100 g for Céréal Dark Chocolate Sprinkles. The product page warns that excessive consumption may have a laxative effect.

    As well as the sugar content, check the ingredients, polyols and warnings before choosing this variety.

  • Relying on an online variety that’s no longer available

    Jumbo’s product page lists 42.6 g of sugars per 100 g for its Milk Chocolate Sprinkles with Less Sugar, but also says that this variety is no longer part of its online range.

    Check availability before relying on it, and assess any alternative by looking at its sugar content and ingredients.

  • Assuming portion packs contain less sugar

    Albert Heijn lists De Ruijter Kleintjes as containing eight individual portions. The pack makes it easier to measure out an amount in advance, but that alone says nothing about sugar reduction.

    Choose individual portions for convenience, and check the nutritional information separately.

Brands to consider

Albert Heijn

Albert Heijn has separate milk and dark chocolate sprinkle varieties, each claiming 30% less sugar than the equivalent standard AH variety.

  • The product pages list 43 g of sugars per 100 g and a serving size of 20 g for both varieties.
  • A relative claim doesn’t mean the absolute sugar content is low. Both varieties list milk and lactose as allergens.

Céréal

Céréal Dark Chocolate Sprinkles may suit anyone weighing up a low stated sugar content against the use of polyols.

  • Jumbo lists 7.7 g of sugars per 100 g for this variety.
  • The same product page lists 40 g of polyols per 100 g and warns that excessive consumption may have a laxative effect.

Jumbo

Jumbo Milk Chocolate Sprinkles with Less Sugar are worth comparing with other milk chocolate varieties that make a sugar-reduction claim.

  • Jumbo lists 42.6 g of sugars per 100 g and at least 30% less sugar than its standard Milk Chocolate Sprinkles.
  • Jumbo says this variety is no longer part of its online range.

De Ruijter

De Ruijter Kleintjes are particularly useful if you want to take individual portions of chocolate sprinkles with you or control how much you use.

  • Albert Heijn lists eight portions: four of 15 g and four of 20 g.
  • Individual portions don’t indicate a reduced sugar content. To check that, compare the nutritional information for the specific variety.

Venz

Venz Milk Chocolate Sprinkles are a reference point for standard milk chocolate sprinkles, not necessarily a lower-sugar option.

  • Albert Heijn lists Venz Milk Chocolate Sprinkles as a separate product.
  • If you’re assessing a Venz variety for sugar reduction, check the claim and nutritional information on that specific pack.

Lidl en ALDI-huismerken

Lidl’s Mister CHOC and ALDI’s Sprinkles are examples of standard chocolate sprinkles in this brand comparison.

  • Lidl lists Mister CHOC Dark Chocolate Sprinkles, while ALDI lists milk and dark chocolate sprinkles under its Sprinkles range.
  • Only consider a specific pack as a lower-sugar option after checking the claim and nutritional information for that variety.

Joybuy products to help you choose

Related products coming soon.

Frequently asked questions

Does ‘30% less sugar’ mean chocolate sprinkles are low in sugar?

No. It’s a comparison with another product, not an indication of the absolute amount of sugars. Albert Heijn compares its lower-sugar varieties with the equivalent standard AH chocolate sprinkles; both list 43 g of sugars per 100 g.

What serving size should I use when comparing chocolate sprinkles?

First compare products per 100 g, then consider how much you actually sprinkle on your bread. Albert Heijn lists a serving size of 20 g for the lower-sugar varieties covered here, but your serving may be different.

What should I look for in chocolate sprinkles containing maltitol?

As well as the sugar content, check the amount of polyols and the warning on the pack. Jumbo lists 40 g of polyols per 100 g for Céréal Dark Chocolate Sprinkles and warns that excessive consumption may have a laxative effect.

Does having less sugar make chocolate sprinkles suitable as an everyday bread topping?

A lower sugar content doesn’t automatically change how chocolate sprinkles fit into your diet. The Voedingscentrum considers them an occasional topping, so check the serving size and the rest of the nutritional information too.

Where can I check the allergens in lower-sugar chocolate sprinkles?

Check the allergen information on the pack of the variety you’re actually using. Albert Heijn’s product information lists milk and lactose for both the milk variety covered here and the dark lower-sugar variety.