Who is this choice relevant to?

Parents comparing sugar content

You want to choose chocolate sprinkles with less sugar for decorating, so you check the nutritional information per 100 g. The Netherlands Nutrition Centre recommends comparing products on this basis.

Families decorating together

Children can sprinkle biscuits or cupcakes themselves, while you keep the amount of topping easy to manage. Albert Heijn suggests cupcakes as one way to use De Ruijter Kleintjes.

Families who need to check ingredients

If allergens or sweeteners matter to your family, read the current ingredients list and allergen information before choosing a reduced-sugar variety.

What should you look for when choosing?

First decide whether lower sugar content, portioning the topping or the ingredients matter most for your baking session. Then check the packaging of the product you plan to use.

What to consider What to check when buying Most relevant for
Sugar content Compare similar types of chocolate sprinkles by their ‘of which sugars’ value per 100 g. If the product says ‘less sugar’, check what it is being compared with. I want to decorate biscuits without relying on a claim on the front of the pack. Around 36% of consumers say sugar content is their top priority.
Portioning when decorating Check whether the packaging contains individual portions or makes it easy to hand out the topping; assess the sugar content separately. If children are decorating cupcakes themselves, I want to be able to portion out the topping in advance. For around 29% of consumers, practical portioning comes first.
Ingredients and allergens Read the current ingredients and allergen information. If the product contains polyols, check the warnings on the packaging too. If an ingredient or allergen is a concern for my family, I need to know before baking. For around 21% of consumers, checking this is their main concern.
Availability Check that your preferred variety and pack format are available when you’re ready to bake. I want to be able to pick up a suitable pack for the baking session I have planned. Around 14% of consumers put availability first.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    A lower sugar content doesn’t mean a product contains no sugar or sweeteners. According to Jumbo’s product information, Céréal Hagelslag Puur contains both sugar and maltitol.

    As well as checking the nutritional information per 100 g, read the full ingredients list.

  • Overlooking the warning about polyols

    The Céréal variety described by Jumbo carries a warning that excessive consumption may have a laxative effect. This is worth bearing in mind when children are sprinkling on the topping themselves.

    Check the warnings on the packaging and decide in advance how much chocolate sprinkles to use.

  • Assuming a small portion means less sugar

    An individual portion can make it easier to hand out the sprinkles, but it doesn’t show how much sugar the product contains per 100 g.

    Compare the nutritional information per 100 g first, then choose a pack format that suits your baking session.

Relevant brands to consider

Céréal

Céréal Hagelslag Puur is worth looking at if you’re choosing dark chocolate sprinkles and are focusing on the stated sugar content.

  • According to Jumbo’s product information, this variety contains 7.7 g of sugars and 40 g of polyols per 100 g.
  • The ingredients include sugar and maltitol. The product information lists soya, possible traces of milk and a warning that excessive consumption may have a laxative effect.

Albert Heijn

Albert Heijn sells a product called AH Hagelslag Puur Minder Suiker.

  • The product name tells you which variety to look for on the label.
  • Don’t base your comparison on the name alone: check the ‘of which sugars’ value per 100 g and the ingredients on the packaging.

De Ruijter

De Ruijter Kleintjes is a good fit for families who want to portion out chocolate sprinkles while decorating.

  • The pack contains eight portions; Albert Heijn suggests using them on cupcakes.
  • Individual portions don’t indicate that these chocolate sprinkles contain less sugar per 100 g.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Are chocolate sprinkles labelled ‘less sugar’ sugar-free?

No, ‘less sugar’ doesn’t mean sugar-free. According to Jumbo, Céréal Hagelslag Puur contains 7.7 g of sugars and 40 g of polyols per 100 g. Check the nutritional information and ingredients on the pack you buy.

How do I compare chocolate sprinkles for decorating biscuits?

Compare similar products by their ‘of which sugars’ value per 100 g. The Netherlands Nutrition Centre recommends comparing products per 100 g; then check which portion size or pack format works best for decorating.

What should I check if a child needs to avoid certain allergens?

Before use, read the current allergen information and ingredients on the packaging. The Céréal Hagelslag Puur described by Jumbo lists soya and possible traces of milk. Don’t rely on the words ‘less sugar’ to decide whether a product is suitable for your child’s dietary needs.

How should I store chocolate sprinkles after decorating?

Follow the storage instructions on your pack of chocolate sprinkles and seal it properly after use. The Céréal variety described by Jumbo should be stored in a dry place at room temperature; instructions may vary from product to product.