Who is this choice for?

Chocolate lover keeping an eye on sugar

You’d like to serve something chocolatey after a stamppot dinner and compare the sugar content per 100 g. You’re open to sprinkles, even if you originally had flakes in mind.

Fan of classic chocolate flakes

You’re specifically looking for broad chocolate flakes, perhaps for a dessert after your meal. Another type of sprinkle won’t necessarily meet your needs.

Shopper who checks ingredients

As well as the sugar content, you want to know which sweeteners and allergens a product contains. For Céréal Hagelslag Puur, check the packaging for maltitols, soya and the possibility of milk being present.

What should you look for when choosing?

First, decide whether lower sugar content or the shape of chocolate flakes matters more to you. Then compare the nutritional information per 100 g and check the ingredients of the product you want to serve.

What to consider What should you check? Who is this important for?
Sugars Compare ‘of which sugars’ per 100 g and check what a claim about lower sugar content refers to. If I want to serve chocolate sprinkles with less sugar after a meal, I focus on the sugar content rather than the shape. For around 46% of consumers, reducing sugar comes first.
Flake shape Check whether the product is chocolate flakes or sprinkles; the names refer to different shapes. If I’m making a dessert with distinctive chocolate flakes, I don’t want to replace the broad flakes with sprinkles. The shape is the main priority for around 36% of consumers.
Ingredients and allergens Check the current ingredients list, allergen information and any warnings on the packaging. When I put sprinkles on the table, I want to know whether they contain maltitols or any relevant allergens before serving them. Around 18% of consumers put these checks first.

Common mistakes

  • Mistaking sprinkles for chocolate flakes

    Céréal Hagelslag Puur is a different type of product from De Ruijter Chocoladevlokken Puur. A lower sugar content doesn’t turn sprinkles into flakes.

    Read the product name before comparing nutritional values, especially if the broad flake shape matters for the dessert you’re making.

  • Assuming ‘lower sugar’ means ‘sugar-free’

    Céréal still lists 7.7 g of sugars per 100 g for Hagelslag Puur. The comparison with standard sprinkles doesn’t, by itself, tell you the nutritional value of a serving.

    Check both the nutritional information per 100 g and the amount you plan to serve.

  • Overlooking sweeteners and allergens

    Céréal Hagelslag Puur contains maltitols and soya, may contain milk, and carries a warning that excessive consumption may have a laxative effect.

    Check the current packaging for ingredients, allergens and warnings before serving the product.

Brands to compare

Céréal

Worth considering if lower sugar content is your priority and you’re happy to choose sprinkles rather than chocolate flakes.

  • Céréal lists 7.7 g of sugars and 40 g of polyols per 100 g for Hagelslag Puur. The brand says this variant contains 88% less sugar than comparable standard sprinkles.
  • This product is sprinkles, not flakes. It contains maltitols and soya, may contain milk, and carries a warning about excessive consumption.

De Ruijter

Worth considering if you specifically want to serve traditional dark chocolate flakes.

  • Chocoladevlokken Puur is sold as flakes, so it has the product shape you’re looking for.
  • Albert Heijn lists 63 g of sugars per 100 g for this variant, so don’t choose it on the assumption that it contains less sugar.

PLUS

Worth considering if you want to compare a standard 300 g pack of dark chocolate flakes.

  • PLUS Chocoladevlokken Puur comes in flake form in a 300 g pack.
  • PLUS lists 63.8 g of sugars per 100 g for this variant. The packaging therefore doesn’t support choosing it for its lower sugar content.

Joybuy products on this topic

Related products will appear here soon.

Frequently asked questions

Does ‘88% less sugar’ mean that Céréal Hagelslag Puur is sugar-free?

No. Céréal lists 7.7 g of sugars per 100 g for Hagelslag Puur. The reduction quoted by the brand is a comparison with standard sprinkles; check the product’s own nutritional information, too.

Can I use sprinkles if I actually want chocolate flakes?

You can if you’re happy to change the shape of the sprinkles, but sprinkles aren’t as broad as chocolate flakes. So Céréal Hagelslag Puur and De Ruijter Chocoladevlokken Puur aren’t interchangeable if the flake shape itself matters to you.

What should I know about the maltitols in Céréal Hagelslag Puur?

Check the ingredients and warning on the packaging: Céréal lists 40 g of polyols per 100 g and warns that excessive consumption may have a laxative effect. The Netherlands Nutrition Centre says that a high intake of polyols can cause wind and diarrhoea.

Which allergens should I check for in Céréal Hagelslag Puur?

The product information lists soya and says that milk may be present. Check the allergen information on the current packaging before serving.