Who is this choice relevant to?

Cyclist who wants to keep flakes on their bread

You’re looking for a sandwich spread with less sugar, but don’t want to confuse flakes with chocolate sprinkles. So compare similar products by their sugar content per 100 g, and read the details behind any claims.

Cyclist who eats before a ride

You have breakfast or lunch before cycling and want to know when that meal fits in. The Netherlands Nutrition Centre recommends eating a meal around two to three hours before exercising.

Cyclist looking for food to take on the go

For a long, intense ride, you’re looking for something you can take with you and eat on the go, as well as something to drink. Sandwich spreads for home and food for during your ride are different choices.

What should you look for?

First decide whether you’re looking for a sandwich spread to eat before your ride or food to take on the go. When comparing sandwich spreads, check the nutritional information per 100 g, as the Netherlands Nutrition Centre recommends when comparing labels.

What to considerWhat should you check?Who is it important to?
Less sugar in flakes Compare sugar per 100 g within the same product category, and check which product ‘less sugar’ is being compared with. I want to keep flakes on my bread without guessing how much sugar they contain from the product name. Around 46% of consumers prioritise verifiably less sugar.
Eating before your ride Consider the timing and size of your meal; the Netherlands Nutrition Centre suggests eating around two to three hours before exercising. If I cycle after breakfast, I don’t want to plan my meal just before setting off. Meal timing matters most to around 36% of consumers.
Food for the journey For a long, intense ride, consider whether you can take food with you and eat it, and how you’ll stay hydrated. On a longer ride, food I can eat on the go is more useful than loose flakes I’d have at home. Around 18% of consumers prioritise this practical choice.

Common misconceptions

  • Assuming ‘light’ means ‘less sugar’

    The name Chogal Boterhamvlokken licht doesn’t, by itself, tell you how much sugar the product contains. Jumbo also says that this item is no longer available in its online range.

    Check the nutritional information per 100 g and confirm with the retailer whether the item is available.

  • Assuming ‘30% less sugar’ means ‘low in sugar’

    Albert Heijn says that its AH Hagelslag puur minder suiker is compared with its own plain chocolate sprinkles. According to Albert Heijn, the product contains 43 g of sugar per 100 g and is hagelslag, not flakes.

    Check both the comparison product mentioned in the claim and the sugar content per 100 g. Choose hagelslag only if you’re happy to use a different product category.

  • Planning to use sandwich spread as food on the go

    Chocolate flakes on bread can be part of a meal before your ride. Loose flakes are less practical to eat while cycling; on a long, intense ride, food for the journey and fluids need separate consideration.

    Decide when you want to eat, and choose something for the journey that you can actually take with you and use.

Brands compared

De Ruijter

The Royaal Chocoladevlokken reviewed are regular dark chocolate flakes, not a variety specifically marketed as lower in sugar.

  • Jumbo lists 56 g of sugar per 100 g for this variety, making it easy to compare the label with those of other flakes.
  • A dark chocolate variety isn’t automatically lower in sugar.

Chogal

Boterhamvlokken licht belongs to the flakes category, but ‘light’ in the product name doesn’t tell you which nutritional value is lower.

  • The product name makes clear what type of sandwich spread it is.
  • Jumbo says this item is no longer available in its online range; check the nutritional information and availability before relying on it.

Albert Heijn

AH Hagelslag puur minder suiker is an alternative in the chocolate sprinkles category, not a variety of chocolate flakes.

  • Albert Heijn states that this hagelslag has 30% less sugar than AH Chocolade hagel puur and contains 43 g of sugar per 100 g.
  • The comparative claim applies to the product named as the comparison, and doesn’t make hagelslag interchangeable with flakes.

Jumbo

Jumbo Hagelslag Melk Minder Suiker is milk chocolate hagelslag and doesn’t belong to the flakes category.

  • Jumbo says this variety contains 30% less sugar than its regular milk chocolate hagelslag.
  • Jumbo says the item reviewed is no longer available in its online range.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I identify chocolate flakes with less sugar?

Compare chocolate flakes with one another by their sugar content per 100 g, and check which product is used as a reference for any claim. Also check the product category: a claim about hagelslag doesn’t tell you anything about the composition of flakes.

When should I eat bread with flakes before cycling?

Try not to have a meal with flakes just before setting off. The Netherlands Nutrition Centre recommends eating a meal around two to three hours before exercising. If you’re eating later, consider the portion size and what feels right for you.

Are loose flakes suitable as food during a long cycle ride?

Loose flakes aren’t a practical default choice for the journey. The Netherlands Nutrition Centre says that carbohydrates can contribute to performance during endurance exercise lasting one to two and a half hours. Choose something you can take with you and eat on the go, and remember to drink too.

How should I store chocolate flakes?

Follow the storage instructions on the packaging of your flakes. Close the packaging after use and check the label for the storage conditions for that particular variety.