When comparing chocolate cookies, first check the stated sugar content per 100 g and make sure the product actually contains chocolate. Albert Heijn lists Céréal Chocolate Chip Cookie Zonder Suikers as containing 0 g of sugars per 100 g; Jumbo lists Céréal Minder Suikers Choco Delight Puur as containing 0.5 g per 100 g. Both contain maltitol, so it’s also worth checking the ingredients, polyols and allergens.
Who is this relevant to?
Shoppers comparing sugars per 100 g
You’re looking for a chocolate cookie with as little stated sugar as possible. Compare like-for-like products per 100 g rather than relying on a claim or serving size alone, as advised by the Netherlands Nutrition Centre.
Shoppers keeping an eye on sweeteners
As well as the sugar content, you want to know whether a cookie contains maltitol or other polyols. These are also listed in the nutritional information for both Céréal cookies mentioned here.
Shoppers who need to check allergens
You need the ingredients and allergen information for the exact variant before placing your order online. A claim such as ‘less sugar’ doesn’t tell you whether a cookie is suitable for your diet.
What should you look for when choosing?
First, make sure you’re comparing a chocolate cookie with another chocolate cookie. Then check the nutritional information per 100 g, and read the ingredients and allergen details for the variant you want to order.
| What to consider |
What to check before buying |
Who should pay particular attention? |
| Sugars and chocolate |
Compare ‘of which sugars’ per 100 g, and check the product description or ingredients to make sure it is a chocolate cookie. |
If I’m specifically looking for a chocolate cookie, I don’t want to rely on a claim only to find that the sugar figure—or even the chocolate—is missing. This combination matters most to around 50% of shoppers. |
| Sweeteners and polyols |
Check which sweeteners have been used, look at the polyols per 100 g and check the packaging for any warnings. |
If you also eat other products containing polyols, you’ll want to take the ingredients into account before adding cookies to your basket. This is the main concern for around 30% of shoppers. |
| Allergens |
Check the ingredients and allergens for the exact variant before ordering, then check the packaging again when it arrives. |
If I need to avoid certain ingredients, I can’t rely on the product title or a general ‘sugar-conscious’ category alone. This check takes priority for around 20% of shoppers. |
Common mistakes
-
Assuming ‘less sugar’ means the lowest sugar content
A comparative claim refers to another product; what matters for your choice is also how much sugar the cookie itself contains. Jumbo lists Céréal Minder Suikers Choco Delight Puur as containing 0.5 g of sugars per 100 g.
When comparing like-for-like chocolate cookies, start by checking the ‘of which sugars’ figure per 100 g.
-
Overlooking polyols
Albert Heijn lists Céréal Chocolate Chip Cookie Zonder Suikers as containing 26 g of polyols per 100 g; Jumbo lists Choco Delight Puur as containing 24 g per 100 g. The product information warns that excessive consumption may have a laxative effect.
Read the ingredients and nutritional information, and take into account any other products containing polyols that you use.
-
Ordering a biscuit with no chocolate
A cookie in a sugar-conscious category isn’t automatically a chocolate cookie. Albert Heijn’s product descriptions for Verkade San Francisco Zero and AH Digestive 0% suiker don’t describe them as chocolate cookies.
If chocolate is a must, check the product description and ingredients for chocolate, cocoa or chocolate pieces.
-
Guessing the allergens from the title
The two Céréal variants mentioned contain different allergens or may contain traces of them. A product title or general category won’t give you the full picture.
Read the allergen information for the exact variant before ordering, then check the label again when it arrives.
A relevant brand to compare
Céréal
The product information from Albert Heijn and Jumbo provides specific per-100 g figures for two Céréal chocolate cookies, making them easy to compare.
- Albert Heijn lists Chocolate Chip Cookie Zonder Suikers as containing 0 g of sugars and 26 g of polyols per 100 g; Jumbo lists Minder Suikers Choco Delight Puur as containing 0.5 g of sugars and 24 g of polyols per 100 g.
- Both variants use maltitol. Check the allergens for the exact variant too: the products differ in the ingredients they contain and the traces they may contain.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Should I compare cookies per serving or per 100 g?
Start by comparing like-for-like cookies per 100 g. The Netherlands Nutrition Centre points out that serving sizes can be confusing; after that, check the serving information if you want to know what the packaging says for one cookie.
Why is there a warning about a laxative effect?
The Céréal cookies mentioned contain maltitol, and their product information warns that excessive consumption may have a laxative effect. So check the amount of polyols too, and take into account any other products containing polyols that you use.
How do I check allergens when ordering online?
Before ordering, open the ingredients and allergen information for the exact variant, then check the packaging again when it arrives. According to the Netherlands Nutrition Centre, common allergens must be clearly listed on the label; online product information can change.