Who is this choice right for?

Chocolate lover keeping an eye on sugars

You want a chocolate biscuit mid-morning, but you compare the sugar content rather than relying solely on a claim on the front of the pack.

Label reader who checks the ingredients

You take sweeteners, fibre and allergens into account, as well as the nutritional information.

Biscuit fan who doesn’t need chocolate

You could also consider a biscuit without chocolate if you’re mainly looking for a product with no added sugars.

What should you look for when choosing?

First decide whether chocolate is a must-have. Then compare the nutritional information per 100 g and check the ingredients and allergens before looking at the amount per biscuit.

What to consider What should you check? Who is this important for?
Sugars in a chocolate biscuit Compare ‘of which sugars’ per 100 g for chocolate biscuits, then check the amount per biscuit. If I want to keep eating chocolate, I mainly want to know how much sugar the biscuit contains. Around 46% of consumers prioritise this combination.
Sweeteners and allergens Read the ingredients and allergen information, and check for any usage warnings about maltitols. If I have a relevant allergy or want to avoid maltitols, the ingredients determine whether a biscuit is right for me. This is the first consideration for around 27% of consumers.
Biscuit without chocolate Check whether the biscuit contains chocolate and distinguish ‘no added sugars’ from the stated sugar content per 100 g. If I don’t need chocolate, I also want to be able to compare a biscuit with no added sugars. This is a priority for around 27% of consumers.

Common mistakes

  • Assuming ‘no added sugars’ means ‘sugar-free’

    That claim doesn’t mean the nutrition table shows zero sugars. Verkade San Francisco Zero is also a biscuit without chocolate.

    Check ‘of which sugars’ per 100 g, and read the ingredients if chocolate is a must-have for you.

  • Comparing only the front of the pack or the serving size

    The amount per biscuit can be difficult to compare when biscuits don’t weigh the same. The Netherlands Nutrition Centre recommends comparing nutritional values per 100 g.

    Compare sugars, fibre and saturated fat on the same basis first, then check the amount per biscuit.

  • Overlooking maltitols and allergens

    The biscuit options mentioned contain maltitols and have different allergens. Verkade San Francisco Zero also carries a warning about a possible laxative effect if consumed in excess.

    Check the full ingredients list, allergen information and any warnings on the packaging.

  • Relying on outdated product information

    A recipe change can affect the nutritional values or allergen information you’re relying on to make your choice.

    Check the information on the current packaging just before you buy.

Brands compared

Céréal

Choco Delight Puur is a chocolate biscuit worth considering if both chocolate and the stated sugar content matter to you.

  • Jumbo lists 0.5 g of sugars and 8.8 g of fibre per 100 g for this variant.
  • The ingredients include maltitols; also check the listed allergens and possible traces.

Verkade

San Francisco Zero is a biscuit alternative if chocolate isn’t essential.

  • Verkade describes the product as having no added sugars and lists 1.7 g of sugars per 100 g.
  • It isn’t a chocolate biscuit. It contains maltitols, wheat, milk and soya; the product information warns of a possible laxative effect if consumed in excess.

Jumbo

Chocolade Biscuits Puur offers a comparison with a regular chocolate biscuit, not with a biscuit chosen for this sugar-conscious selection.

  • Jumbo’s product information states that this product contains 63% chocolate.
  • Jumbo also lists 37 g of sugars and 16 g of saturated fat per 100 g, so look beyond the amount of chocolate.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Should I compare sugars per biscuit or per 100 g?

Compare chocolate biscuits per 100 g first, so different serving sizes don’t skew the comparison. Then check the amount per biscuit to see how much you want to eat during your morning break. The Netherlands Nutrition Centre also recommends comparing per 100 g.

Is a biscuit with no added sugars also sugar-free?

No: always check the total amount under ‘of which sugars’. Verkade states that San Francisco Zero has no added sugars, but it still contains 1.7 g of sugars per 100 g. It isn’t a chocolate biscuit either.

What should I look out for in biscuits containing maltitols?

Read the ingredients, allergens and any usage warnings before choosing. Céréal Choco Delight Puur contains maltitols; Verkade San Francisco Zero carries a warning about a possible laxative effect if consumed in excess.

Why should I check the packaging again?

The current packaging is important if your choice depends on the ingredients, nutritional values or allergens. Check this information again, especially if you want to avoid a specific allergen or sweetener.