Who might this choice suit?

Anyone who wants chocolate and is comparing sugar levels

If chocolate is a must, check whether the product is actually a chocolate biscuit and how much sugar the nutritional information lists per 100 g. Jumbo lists 0.5 g of sugars and 24 g of polyols per 100 g for Céréal Choco Delight Puur.

Anyone looking for a biscuit with coffee or breakfast

A crunchy biscuit could be a good fit if chocolate isn’t essential. Verkade describes San Francisco Zero as a biscuit with no added sugars; Albert Heijn also lists 1.7 g of sugars per 100 g.

Anyone who checks ingredients and allergens carefully

If you have a specific allergy or sensitivity to ingredients, the sugar content alone isn’t enough to help you choose. The product information from Jumbo and Albert Heijn lists different allergens and sweeteners for the biscuits discussed here. Check the current packaging of the product you buy.

What should you look for when choosing?

First decide whether you want a chocolate biscuit or would be happy with a biscuit without chocolate. Then compare the nutritional information and ingredients on the same basis.

What to consider What to check Who it matters to
Sugars and chocolate Compare ‘of which sugars’ per 100 g and check whether the biscuit contains chocolate. I want a proper chocolate biscuit, but I don’t want to infer the sugar content from wording such as ‘zero’. For around 33% of consumers, a verifiably low sugar level in a chocolate option is the priority.
Ingredients and allergens Read the ingredients, listed allergens and any warnings about polyols on the packaging. If I need to avoid an ingredient or take my tolerance for polyols into account, that comes before taste or the lowest sugar figure. Around 42% of consumers put this check first.
Texture and portion Choose between a crunchy biscuit and a soft cake, and check the energy and nutritional values per 100 g and per portion. With coffee or breakfast, I want to know what kind of treat I’m having and how much one portion is. The occasion and portion size matter most to around 25% of consumers.

Common mistakes

  • Taking ‘no added sugars’ to mean no sugars

    That wording doesn’t tell you how much sugar the nutritional information actually lists. Albert Heijn lists 1.7 g of sugars per 100 g for Verkade San Francisco Zero, while Jumbo lists 0.5 g per 100 g for Céréal Choco Delight Puur; only the latter is a chocolate biscuit.

    Use the wording on the front of the pack as a starting point, then compare ‘of which sugars’ per 100 g. Also consider the portion you actually want to eat.

  • Assuming a low sugar figure means low energy

    Alongside 0.5 g of sugars, Jumbo lists 427 kcal and 20 g of fat per 100 g for Céréal Choco Delight Puur. So the sugar figure alone doesn’t tell you the whole nutritional story.

    If you’re choosing between biscuits for the same occasion, compare energy, fat, carbohydrates and portion size too.

  • Checking for polyols and allergens only after buying

    Jumbo lists 24 g of polyols per 100 g for Céréal Choco Delight Puur and identifies egg, milk, oats, soya and wheat as allergens; the product may also contain nuts and sesame. According to Your Europe, the European Union’s information service, foods containing more than 10% polyols should carry a warning about a possible laxative effect if consumed excessively.

    Before buying, check the ingredients list, allergen information and warnings on the current packaging, especially if you need to avoid an ingredient.

Brands and retailers to consider

Céréal

Worth considering if you want to compare a chocolate biscuit with a stated sugar level against a soft chocolate snack.

  • Jumbo lists 0.5 g of sugars per 100 g for Choco Delight Puur; Mini Cakes Stukjes Chocolade lists 0 g of sugars per 100 g.
  • The Mini Cakes are cakes, not biscuits. Both products discussed contain polyols; check their individual allergen information too.

Verkade

San Francisco Zero may suit you if you’re looking for a crunchy biscuit with no added sugars and chocolate isn’t essential.

  • Verkade describes the biscuit as having no added sugars; Albert Heijn lists 1.7 g of sugars per 100 g.
  • It isn’t a chocolate biscuit. Albert Heijn lists maltitols, wheat, milk and soya among its ingredients and warns of a possible laxative effect if consumed excessively.

Albert Heijn

The product information for Verkade San Francisco Zero can help you compare this biscuit without chocolate.

  • The page lists nutritional values, ingredients, allergens and a product warning.
  • Product information can change, so compare the page with the current packaging when you buy.

Jumbo

The product pages for Céréal Choco Delight Puur and Céréal Mini Cakes make it possible to compare a biscuit with a soft cake.

  • Both products list sugars and polyols per 100 g, among other details.
  • The products differ in form and portion size, so compare their nutritional information and allergens separately.

Lidl / Sondey

Lidl presents Sondey as a brand offering biscuits and other baked treats.

  • The brand page is a starting point for exploring its biscuit range.
  • A no-added-sugar chocolate bar from Lidl’s range isn’t a chocolate biscuit. Compare products using their own labels and product type.

Lotus Biscoff

A different kind of biscuit to enjoy with coffee if a lower-sugar chocolate option isn’t essential.

  • Lotus Bakeries describes Biscoff as a crunchy biscuit with a caramelised flavour.
  • Don’t take that description to mean it’s a low-sugar chocolate biscuit; check the nutritional information for the specific product.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Does ‘no added sugars’ mean a biscuit contains no sugars?

No. Check the nutritional information for the sugar content. Verkade calls San Francisco Zero a biscuit with no added sugars, while Albert Heijn lists 1.7 g of sugars per 100 g, including naturally occurring sugars.

How do I compare two lower-sugar biscuits?

First compare ‘of which sugars’ per 100 g, then check the portion size. According to the Your Europe EU information service, nutritional information per 100 g provides a consistent basis for comparison. For your own occasion, also check energy, fat and carbohydrates per portion.

Why do some packs carry a warning about a laxative effect?

The warning relates to polyols: according to Your Europe, it applies in the EU to foods containing more than 10% polyols. Jumbo lists 24 g of polyols per 100 g for Céréal Choco Delight Puur. Read the warning and ingredients on the packaging of the product you choose.

Is a low-sugar chocolate biscuit a substitute for breakfast?

A low sugar figure alone doesn’t make a biscuit a complete breakfast replacement. For example, Jumbo lists 427 kcal and 20 g of fat per 100 g for Céréal Choco Delight Puur. Consider the portion and the full nutritional information, not just the sugar content.