Who is this choice relevant to?

If you’re mainly watching your sugar intake

You want to share a chocolate biscuit on King’s Day, so you’re comparing the amount of sugars per 100 g. The Voedingscentrum recommends comparing nutritional values on this basis; the words on the front of a pack don’t tell the whole story.

If you’re buying biscuits for others

You want to know in advance which ingredients and allergens may matter to your guests. Product information from Céréal and Jumbo shows that allergens and possible traces vary between biscuits.

If you’re keeping an eye on polyols

You’re looking for less sugar, but also want to check which sweeteners a biscuit contains. The Voedingscentrum notes that large amounts of polyols can cause digestive problems.

What should you look for when choosing?

Start with the sugar content and the type of chocolate you’re looking for. If you’re sharing a treat, then check the ingredients and warnings on the pack you’re buying.

What to consider What to check when buying Who it matters to
Listed sugars Compare ‘of which sugars’ per 100 g and check whether the product actually contains chocolate. If you’re mainly looking for a chocolate biscuit with a low listed sugar content to serve as a treat, a claim on the front of the pack isn’t enough. For around 42% of consumers, sugar content comes first.
Type of chocolate biscuit Decide whether you want chocolate chips or a chocolate coating, and check the pack if you’re treating a group. With coffee or tea, you may be looking for biscuits that are clearly a chocolate treat and easy to share. Around 33% of consumers prioritise this combination.
Polyols and allergens Read the ingredients, allergen information and warnings about excessive consumption on the current pack. If others will be eating them too, you’ll want to know whether the sweeteners and ingredients are suitable for them. This is the main concern for around 25% of consumers.

Common mistakes

  • Assuming ‘zero’ and ‘less sugar’ mean the same thing

    A statement about added sugar doesn’t automatically tell you how much sugar the biscuit contains overall. Albert Heijn lists both ‘0% added sugar’ and 1.7 g sugars per 100 g for Verkade San Francisco Zero; this biscuit also contains no chocolate.

    Check the exact claim, then compare ‘of which sugars’ per 100 g in the nutrition table.

  • Assuming low sugar means low energy or fat

    According to Jumbo’s product information, Céréal Minder Suikers Choco Delight Puur contains 0.5 g sugars, but also 20 g fat per 100 g. One nutritional value doesn’t tell you everything about a biscuit.

    Also compare energy, fat, saturated fat and carbohydrates per 100 g if these values matter to your choice.

  • Leaving polyols and allergens until after you’ve bought them

    The Céréal chocolate biscuits discussed here contain polyols. The Voedingscentrum says that large amounts can cause digestive problems; allergens and possible traces vary by product.

    Before buying for a group, read the current ingredients list and allergen information. If you’re unsure about a guest, ask which ingredients they need to avoid.

Relevant brands and retailers

Céréal

Offers two different chocolate biscuits for anyone comparing listed sugar content: cookies with chocolate chips and a biscuit with a dark chocolate coating.

  • Céréal lists 0 g sugars per 100 g for Chocolate Chip Cookies zonder suikers. Jumbo lists 0.5 g per 100 g for Choco Delight Puur.
  • Both products contain polyols. Check the allergens for the variety you’re buying too.

Verkade

San Francisco Zero is a biscuit without chocolate for anyone willing to forgo chocolate.

  • Albert Heijn lists ‘0% added sugar’ and 1.7 g sugars per 100 g for this product.
  • It isn’t a chocolate biscuit. The product page lists sweeteners and warns of a possible laxative effect if consumed in excess.

Albert Heijn

Provides product information about biscuits for people watching their sugar intake, and also lists Céréal Chocolate Chip Cookies zonder suikers in its range.

  • The individual product pages make it easier to compare biscuits with and without chocolate.
  • A biscuit marketed as a lower-sugar option, such as AH Digestive 0% suiker, won’t necessarily meet your needs if you’re looking for a chocolate biscuit. Check the current packaging.

Jumbo

Publishes product information for Céréal Minder Suikers Choco Delight Puur, a biscuit with a dark chocolate coating.

  • The product page lists, among other things, 0.5 g sugars and 24 g polyols per 100 g.
  • Not every chocolate biscuit in a general category is lower in sugar. So compare the label on the specific product.

Products at Joybuy

Related products coming soon.

Frequently asked questions

What does ‘sugar-free’ tell you about a chocolate biscuit?

That claim doesn’t tell you what the other nutritional values are. The Voedingscentrum recommends comparing products per 100 g and looking at energy, carbohydrates and fats as well as ‘of which sugars’.

Does ‘0% added sugar’ mean the same as no sugars?

No: a product with no added sugar may still contain sugars. For example, Albert Heijn lists 1.7 g sugars per 100 g for Verkade San Francisco Zero, alongside the ‘0% added sugar’ claim.

Why is a warning about a laxative effect relevant?

Large amounts of polyols can cause digestive problems, according to the Voedingscentrum. So if a biscuit contains sweeteners, read the ingredients and any warning on the pack, especially if you’re sharing it with others.

What should I check before handing out chocolate biscuits on King’s Day?

Check the ingredients and allergens on the pack you’re actually buying. For Céréal Choco Delight Puur, Jumbo lists wheat, oats, milk, egg and soya, among other ingredients; it may also contain nuts and sesame.