What should you look for when choosing?
Start with the sugar content and the type of chocolate you’re looking for. If you’re sharing a treat, then check the ingredients and warnings on the pack you’re buying.
| What to consider |
What to check when buying |
Who it matters to |
| Listed sugars |
Compare ‘of which sugars’ per 100 g and check whether the product actually contains chocolate. |
If you’re mainly looking for a chocolate biscuit with a low listed sugar content to serve as a treat, a claim on the front of the pack isn’t enough. For around 42% of consumers, sugar content comes first. |
| Type of chocolate biscuit |
Decide whether you want chocolate chips or a chocolate coating, and check the pack if you’re treating a group. |
With coffee or tea, you may be looking for biscuits that are clearly a chocolate treat and easy to share. Around 33% of consumers prioritise this combination. |
| Polyols and allergens |
Read the ingredients, allergen information and warnings about excessive consumption on the current pack. |
If others will be eating them too, you’ll want to know whether the sweeteners and ingredients are suitable for them. This is the main concern for around 25% of consumers. |
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Frequently asked questions
What does ‘sugar-free’ tell you about a chocolate biscuit?
That claim doesn’t tell you what the other nutritional values are. The Voedingscentrum recommends comparing products per 100 g and looking at energy, carbohydrates and fats as well as ‘of which sugars’.
Does ‘0% added sugar’ mean the same as no sugars?
No: a product with no added sugar may still contain sugars. For example, Albert Heijn lists 1.7 g sugars per 100 g for Verkade San Francisco Zero, alongside the ‘0% added sugar’ claim.
Why is a warning about a laxative effect relevant?
Large amounts of polyols can cause digestive problems, according to the Voedingscentrum. So if a biscuit contains sweeteners, read the ingredients and any warning on the pack, especially if you’re sharing it with others.
What should I check before handing out chocolate biscuits on King’s Day?
Check the ingredients and allergens on the pack you’re actually buying. For Céréal Choco Delight Puur, Jumbo lists wheat, oats, milk, egg and soya, among other ingredients; it may also contain nuts and sesame.