When you’re picking up a few essentials and want a chocolate biscuit with as little sugar as possible, compare the nutritional values per 100 g and how much you eat per biscuit. Albert Heijn lists 0 g sugars per 100 g for Céréal Chocolate Chip Cookie; Jumbo lists 0.5 g per 100 g for Céréal Choco Delight Puur, a biscuit coated in dark chocolate. Both contain polyols, so take the ingredients, allergens and portion size into account too.
You’re specifically looking for a chocolate biscuit with as low a value as possible for ‘of which sugars’ and want to know which sweeteners it contains. The product information from Albert Heijn and Jumbo makes it possible to compare the Céréal biscuits mentioned here.
You want to take a pack with you or enjoy it with a cup of coffee, so you’re checking the number of biscuits, the weight per portion and the packaging. Don’t automatically compare these biscuits with the soft Céréal Mini Cakes with chocolate pieces listed by Jumbo: they’re a different type of product.
You’re looking for chocolate pieces or a chocolate coating, not just a biscuit with a sugar claim. Check the product description: the San Francisco Zero described by Verkade is a biscuit with no added sugars, but it isn’t a chocolate biscuit.
First decide whether you want chocolate pieces or a chocolate coating. Then compare the sugar content and portion size. A claim on the front of the pack won’t tell you which allergens and sweeteners the biscuit contains.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Sugar content | Check the precise sugar claim and the ‘of which sugars’ value per 100 g. Use the weight per biscuit to compare portion sizes too. | If I want to base my choice mainly on sugar, the nutrition table is more useful than the wording on the front alone. Sugar content is the main priority for around 50% of consumers. |
| Portion size and polyols | Check the number of biscuits, the weight per portion, the polyols used and any warnings on the packaging. | When choosing an individual snack, I want to be able to judge how much I’m eating and take the sweeteners used into account. Around 30% of consumers prioritise portion size and tolerance. |
| Type of chocolate | Check whether it contains chocolate pieces, cocoa or a chocolate coating, and whether the product is actually a biscuit. | When I’m in the mood for chocolate, I don’t want to pick up a plain biscuit just because it says ‘zero’. For around 20% of consumers, the type of chocolate is the most important factor. |
Albert Heijn lists maltitols and 26 g of polyols per 100 g for Céréal Chocolate Chip Cookie. The product information warns that excessive consumption may have a laxative effect.
As well as checking the sugar content, read the ingredients, the polyol content and the warning on the packaging. Take into account how much you plan to eat.
A claim doesn’t describe the full nutritional value. The Netherlands Nutrition Centre emphasises that a product isn’t automatically healthy just because it carries a claim.
When comparing similar biscuits, also check the energy, fat, saturated fat, fibre and nutritional values per portion.
Verkade describes San Francisco Zero as a biscuit with no added sugars. If you’re specifically looking for chocolate pieces or a chocolate coating, this is a different type of biscuit.
Check the product description and ingredients for chocolate or cocoa before you pick up the pack.
For Céréal Chocolate Chip Cookie, Albert Heijn lists wheat and oats, and notes that it may contain, among other things, milk, egg, nuts, soya and sesame. For Céréal Choco Delight Puur, Jumbo lists, among other things, egg, milk, oats, soya and wheat.
Check the current allergen information on the pack of the specific biscuit. A sugar claim says nothing about whether it’s suitable for someone with an allergy.
Product information from Albert Heijn and Jumbo includes both a Céréal cookie with chocolate pieces and a biscuit coated in dark chocolate. These are different types of biscuit, each with its own nutritional values.
San Francisco Zero is an option if a biscuit with no added sugars is suitable and chocolate isn’t essential.
Albert Heijn includes Céréal Chocolate Chip Cookie in its range of biscuits for people watching their sugar intake. The product information helps you compare sugar content, ingredients and allergens.
Jumbo describes Céréal Choco Delight Puur as a biscuit coated in dark chocolate. It also lists Céréal Mini Cakes with chocolate pieces.
No. ‘Less sugar’ and ‘sugar-free’ don’t mean the same thing. To check how much sugar the biscuit contains, read the ‘of which sugars’ line in the nutrition table and check the portion size.
No. A product with no added sugars may still contain sugars. So check the nutrition table and ingredients for the specific biscuit rather than treating the terms as interchangeable.
No. As well as listing 0 g sugars per 100 g for Céréal Chocolate Chip Cookie, Albert Heijn lists 414 kcal per 100 g. Compare the energy per 100 g and consider how many biscuits you eat.
Read the ingredients, portion size and any warning on the packaging. For Céréal Chocolate Chip Cookie, Albert Heijn lists maltitols and a warning that excessive consumption may have a laxative effect.
Follow the storage instructions on the pack. For Céréal Chocolate Chip Cookie, Albert Heijn recommends storing it in a cool, dry place. When buying, also check the best-before date and make sure the packaging is intact.
