Who is this choice relevant to?

If you keep an eye on sugar

You want a chocolate biscuit to enjoy with coffee, tea or another drink, but would rather compare the sugar content than rely on the wording on the front of the pack.

If you check ingredients and allergens

You want to know which sweeteners or polyols a biscuit contains and which allergens are listed on the pack, especially if you’ll be sharing it with others.

If you want something to take with you or share

You’re mainly looking for a chocolate biscuit with a flavour and pack size to suit a drink on the terrace. Reducing sugar only matters if it’s a requirement for you.

What should you look for when choosing?

First decide whether lower sugar is a must-have. Then check the ingredients, allergens and packaging of the specific biscuit you want to buy.

What to consider What to check when buying Who it matters to
Sugar content Compare ‘of which sugars’ per 100 g across similar chocolate biscuits; check the amount per biscuit too, if it’s listed. When I’m having a drink, I want a chocolate biscuit with a sugar content I can compare clearly, not just appealing wording on the pack. Around 46% of consumers would make reducing sugar their first consideration.
Ingredients and allergens Read the ingredients list and allergen information on the pack you choose, paying particular attention to sweeteners and polyols. When choosing biscuits for myself or others, I want to know whether the ingredients suit what we can or want to eat. Around 27% of consumers would put ingredients and allergens first.
Flavour and packaging Check the type of chocolate, the number of biscuits and whether the packaging is suitable for taking with you or sharing. I’m looking for something that goes well with my drink and is easy to take with me or share; I don’t require it to be lower in sugar. Flavour and convenient packaging would be the top priority for around 27% of consumers.

Common mistakes

  • Relying only on ‘less sugar’ or ‘zero’ claims

    A lower sugar content doesn’t tell you how much energy a biscuit provides. Jumbo lists both 0.5 g of sugars and 427 kcal per 100 g for Céréal Choco Delight Puur.

    Check sugars and energy on the same basis, preferably per 100 g, and find out how much one biscuit weighs if you want to compare portions.

  • Skipping the ingredients list

    For Céréal Choco Delight Puur, Jumbo lists 24 g of polyols per 100 g. This is useful to know if you’re choosing a biscuit with sweeteners, or want to avoid them.

    Check the ingredients listed for the product you choose rather than relying on the sugar information alone.

  • Assuming a biscuit with no added sugars is the same as a chocolate biscuit

    Verkade San Francisco Zero is a biscuit with no added sugars, but it isn’t an equivalent alternative if you specifically want a chocolate biscuit.

    First decide whether chocolate needs to be part of the biscuit, then compare the nutritional information of suitable products.

  • Buying for a group without reading the label

    According to Jumbo’s product information, Céréal Choco Delight Puur contains egg, milk, oats, soya and wheat; it may also contain nuts and sesame.

    If you have an allergy, check the allergen information on the exact pack you’re buying, even if you’ve looked at the product before.

Brands and retailers to consider

Céréal

Choco Delight Puur is a chocolate biscuit to consider if sugar content is an important factor in your choice.

  • Jumbo lists 0.5 g of sugars, 24 g of polyols, 8.8 g of fibre and 427 kcal per 100 g for this product.
  • The product contains several allergens. Compare the nutrition table and read the label on the pack you buy.

Verkade

Verkade offers both Chocolate Chip Milk & Dark and San Francisco Zero biscuits with no added sugars.

  • According to Verkade, Chocolate Chip Milk & Dark contains pieces of milk and dark chocolate.
  • San Francisco Zero contains maltitols, but it isn’t a chocolate biscuit. Don’t compare the two products as if they meet the same need.

Lotus Biscoff

Lotus Biscoff Speculoos Belgian Chocolate is worth considering if you’re looking for speculoos with chocolate.

  • Don’t assume this product is lower in sugar without checking the label; compare the nutritional information if reducing sugar matters to you.

Jumbo

Jumbo lists regular chocolate biscuits as well as a separate product listing for Céréal Choco Delight Puur.

  • You can compare the nutritional information for the Céréal product mentioned with that of a regular chocolate biscuit.
  • Being listed in the chocolate biscuits category doesn’t, by itself, tell you the sugar content of an individual product.

ALDI / Biscotto

Biscotto chocolate biscuits are a regular option if you’re mainly choosing based on flavour and packaging.

  • ALDI describes a pack of 20 butter biscuits with dark, white and milk chocolate, individually wrapped in pairs.
  • Don’t assume this product is lower in sugar; check the nutrition table if that matters to your choice.

Chocolate biscuits at Joybuy

This milk chocolate biscuit is a good match for a drink on the terrace if lower sugar isn’t a must-have. Compare the nutritional information on the pack if you want to weigh it up against a lower-sugar biscuit.

Lu Scholiertje Milk Chocolate Biscuits, 150 g

Lu Scholiertje Milk Chocolate Biscuits, 150 g

An option to enjoy with coffee or tea if you’re looking for a chocolate biscuit and don’t need it to be lower in sugar.

Milk chocolate biscuits; 150 g pack. Check the current packaging to compare sugars, energy and allergens.

View at Joybuy

Frequently asked questions

Does a lower-sugar chocolate biscuit also contain fewer calories?

Not necessarily. A lower sugar content doesn’t automatically mean fewer calories. Jumbo lists 0.5 g of sugars and 427 kcal per 100 g for Céréal Choco Delight Puur; check both figures and the portion size when comparing products.

What should I check in a lower-sugar chocolate biscuit?

Read the sugar content, energy value, ingredients and allergens on the pack. For Céréal Choco Delight Puur, Jumbo lists polyols and the allergens egg, milk, oats, soya and wheat, as well as possible traces of nuts and sesame.

Does ‘no added sugars’ mean the same as ‘less sugar’?

No, they’re different claims. Check which one applies to the product you’ve chosen, and compare the sugar content in the nutrition table. Verkade San Francisco Zero is a biscuit with no added sugars, but it isn’t a chocolate biscuit.

Can I also choose a regular chocolate biscuit for a drink on the terrace?

Yes, if lower sugar isn’t a requirement for you. For example, ALDI describes Biscotto chocolate biscuits wrapped in pairs; check the label if you also want to take sugars, energy or allergens into account.