Sugar-conscious Easter shopper
You’re looking for a chocolate biscuit for Easter and want to compare the amount of sugars per 100 g, rather than relying only on claims on the packaging.
Who is this choice relevant to?
Host planning to share biscuits
You’re serving biscuits with coffee or when people visit over Easter, and want to know how many to put out. The nutritional information per biscuit can help you plan; for comparing products, the value per 100 g remains important.
Shopper checking ingredients
You want to check which allergens or sweeteners are in the variant you’ve chosen before buying. To do this, read the information on the current packaging.
What should you look for when choosing?
A biscuit with less sugar
When: reducing sugar is your priority and you can compare the values per 100 g of similar products side by side.
Consider: check the ingredients and energy content too; less sugar doesn’t automatically mean fewer calories.
A regular chocolate biscuit
When: you want to serve a familiar variant to visitors and decide in advance how many biscuits to offer.
Consider: serving a smaller portion doesn’t make the product itself low in sugar. Jumbo lists 37,0 g of sugars per 100 g for its Dark Chocolate Biscuits.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Amount of sugars | Compare ‘of which sugars’ per 100 g across similar chocolate biscuits, then read the ingredients. | If I want less sugar, I want to be able to see the difference between products without portion sizes distorting the comparison. Around 42% of consumers prioritise this sugar comparison. |
| Portions and sharing | Check the number of biscuits, pack size and, if provided, the nutritional information per biscuit. | When people visit, I want to decide how many biscuits to put out without mistaking a portion value for a product comparison. For around 33% of consumers, the occasion for serving them comes first. |
| Ingredients and allergens | Read the current ingredients and allergen information, including if you want to check for a sweetener. | If an allergen or sweetener matters to me, I need to know what’s in this exact variant. Checking the ingredients is a priority for around 25% of consumers. |
Common mistakes
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Comparing only the value per portion
Portion sizes can vary between manufacturers. As a result, two packs may seem comparable even when the amount of sugars per 100 g differs.
The Netherlands Nutrition Centre recommends comparing similar biscuits per 100 g first, and only then checking the amount per biscuit.
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Assuming ‘less sugar’ means fewer calories
A difference in sugar doesn’t tell you everything about a biscuit’s nutritional value.
As well as ‘of which sugars’, check the energy content, saturated fat and ingredients of the exact variant.
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Forgetting about allergens when choosing a different variant
The allergen information for one chocolate biscuit doesn’t automatically apply to another flavour or pack.
Read the current label every time you buy, even if you already know the brand.
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Relying on outdated product information
Ingredients and nutritional values can change; Albert Heijn also points this out in its product information.
Check the packaging of the product you’re actually choosing just before you buy it.
Brands and ranges to compare
Always compare the exact variant: information about one biscuit doesn’t mean that other products from the same brand contain less sugar.
Verkade
A brand to consider when comparing familiar biscuit options for your Easter shop.
- Verkade lists ingredients and nutritional values per 100 g and per product for Smiles.
- According to Verkade, this variant contains 35,5 g of sugars per 100 g. Check the label of any other Verkade variant separately.
Lotus Biscoff
A chocolate-coated speculoos option for anyone considering a biscuit to enjoy with coffee.
- Lotus Bakeries lists 39,6 g of sugars per 100 g for Biscoff with chocolate.
- That figure doesn’t show that this variant is a lower-sugar choice. Check the allergen information on the packaging too.
Albert Heijn
A supermarket range where you can browse biscuits and specific sugar-conscious products.
- Albert Heijn has a category for sugar-conscious biscuits.
- A product in that category isn’t automatically a chocolate biscuit with less sugar. Check the exact product name and nutritional information.
Jumbo
A supermarket brand with chocolate biscuits and a separate sugar-conscious range.
- For its Dark Chocolate Biscuits, Jumbo lists the ingredients, allergens and 37,0 g of sugars per 100 g.
- The fact that Jumbo has a sugar-conscious category tells you nothing about the sugar content of these specific biscuits.
Lidl
A supermarket range to consider alongside other chocolate biscuits when doing your Easter shop.
- Lidl describes its Sugared Choco Biscuits as a 400 g pack.
- Only compare the sugar content of these biscuits once you can read the nutritional table on the packaging.
Chocolate biscuits and biscuit sticks on Joybuy
These products are suitable for serving alongside regular chocolate biscuits or biscuit sticks. Before comparing their sugar content with alternatives, check the value per 100 g on the current packaging.
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Lu Scholiertje Milk Chocolate Biscuits, 150 g
A milk chocolate biscuit to serve with coffee or when people visit over Easter. The pack contains 150 g. If you’re looking for a lower-sugar option, check ‘of which sugars’ per 100 g, and read the current label if you have allergies.
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Glico Pocky Cookie Bar Chocolate Flavor, 47 g IN
Chocolate biscuit sticks for anyone looking to take along or share a different kind of biscuit. The pack contains 47 g. To compare sugar content, check the value per 100 g on the current packaging and read the allergen information.
Frequently asked questions
How do I compare chocolate biscuits with different portion sizes?
First compare similar chocolate biscuits by their ‘of which sugars’ value per 100 g. The Netherlands Nutrition Centre explains that a value per portion can be confusing when comparing products; use the value per biscuit afterwards to plan how many to serve.
Do ‘no added sugars’ and ‘sugar-free’ mean the same thing?
No, they’re different nutrition claims. Read the exact wording on the packaging and check how many sugars the product contains per 100 g. Don’t treat a description such as ‘sugar-conscious’ as a substitute for this nutritional information.
Should I avoid biscuits with sweeteners if I’m looking for less sugar?
Not necessarily. First check which ingredients you’re happy to consume and compare the products’ nutritional values. According to the Netherlands Nutrition Centre, any sweetener used will be listed on the label; its presence alone doesn’t mean the biscuit contains fewer calories.
Is a lower-sugar chocolate biscuit suitable for someone with an allergy?
You can’t tell from the sugar value alone. Check the allergen information for the exact variant on the current packaging, even if you’ve bought a similar biscuit before.
How should I store an opened pack of biscuits?
Store the biscuits in a well-sealed pack in a cool, dry, dark place, as the Netherlands Nutrition Centre recommends for sugar-free biscuits. Also follow the storage advice on the packaging of the product you’ve bought.