Who is this choice relevant to?

Bulk buyers comparing sugar content

You want to buy several packs of chocolate biscuits, so you compare the sugar content per 100 g and per serving. The Netherlands Nutrition Centre recommends checking the nutritional information rather than relying on the wording on the front of the pack.

Families looking to portion out their biscuits

You’re looking for packs that suit the number of occasions you’re buying for. Before choosing a larger quantity, check the best-before date, serving size and whether the biscuits come in individual inner packs.

Shoppers who check ingredients carefully

If you have an allergy, the current allergen information is essential to your choice. If a biscuit contains polyols, check the stated ingredients too: the Netherlands Nutrition Centre warns that consuming large amounts of polyols can cause digestive problems.

What should you look for when stocking up?

Chocolate biscuit

Choose this if: chocolate is a must and you want to compare the biscuit’s sugar content.

Keep in mind: if the product contains sweeteners, check the ingredients and information about polyols too.

Biscuit with no added sugars

Choose this if: you don’t need a chocolate coating; Verkade describes San Francisco Zero as a biscuit with no added sugars.

Keep in mind: it’s not an equivalent choice if you specifically want chocolate biscuits, and no added sugars does not mean sugar-free.

What to consider What to check before buying Who it matters to
Sugars and product type Compare ‘of which sugars’ per 100 g and per serving; check whether the product contains chocolate too. If I want to stock up on chocolate biscuits specifically, the sugar content needs to be comparable without me accidentally choosing a plain biscuit. For around 33% of consumers, this combination comes first.
Choosing the right amount Check the best-before date on the pack, as well as the serving size and whether there are any inner packs. When buying several packs, I want to choose an amount that suits the occasions I’m buying for. Getting the amount right is the main concern for roughly 27% of consumers.
Chocolate and serving size Check what type of chocolate or cocoa is listed and how much the pack defines as a serving. A biscuit without a chocolate coating doesn’t suit my usual biscuit break, even if the sugar claim sounds appealing. The product type and serving size matter most to around 20% of consumers.
Allergens and polyols Check the current allergen information, ingredients and any warning about polyols. Before buying several packs of the same product, I want to know whether the ingredients are suitable for me. This check is the top priority for around 20% of consumers.

Common mistakes

  • Taking ‘no added sugars’ to mean ‘sugar-free’

    According to the Netherlands Nutrition Centre, products with no added sugars can still contain sugars.

    Check the ‘of which sugars’ figure per 100 g, and only compare servings once you’ve checked the serving size.

  • Buying lots of packs without checking the sweeteners

    Jumbo lists maltitols in Céréal Choco Delight Puur. The Netherlands Nutrition Centre says that large amounts of polyols can cause digestive problems.

    Check the ingredients and any warning on the pack; if you haven’t tried the product before, start with a smaller amount.

    Otherwise, any packs you don’t use will simply remain in your cupboard.

  • Choosing a plain biscuit as a substitute for a chocolate biscuit

    Verkade San Francisco Zero is a biscuit with no added sugars, but it is not presented as a chocolate biscuit. That distinction matters if chocolate is the reason you’re buying these biscuits.

    Check the product name and ingredients before stocking up on an alternative.

  • Relying on outdated allergen information

    Albert Heijn warns that ingredient and allergen information can change. If you have an allergy, you can’t rely on information from a previous purchase when buying a new pack.

    Check the current packaging each time you stock up, including any ‘may contain’ information.

Brands and retailers to explore

Céréal

Choco Delight Puur is a 126 g chocolate biscuit that Jumbo lists in its range for shoppers keeping an eye on sugar.

  • Céréal lists 0.5 g of sugars and 24 g of polyols per 100 g for this product. You can compare these figures with the nutritional information for other biscuits.
  • Jumbo lists ingredients including wheat, oats, milk, egg, soya and maltitols. Check the current packaging for the full ingredients and allergen information.

Verkade

San Francisco Zero is an option for anyone who doesn’t consider chocolate essential.

  • Verkade describes San Francisco Zero as a biscuit with no added sugars.
  • Don’t treat this as a chocolate biscuit. Also check the sugar content in the nutritional information: no added sugars doesn’t mean there are no sugars in the product.

Albert Heijn

The range of biscuits for shoppers keeping an eye on sugar is a place to browse, not a guarantee that every product is a chocolate biscuit.

  • Compare the type of biscuit and the nutritional information listed for each product in the range.
  • Albert Heijn notes that product information can change, so check the pack you receive too.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Is a biscuit with no added sugars also sugar-free?

No. No added sugars doesn’t mean the product contains no sugars. The Netherlands Nutrition Centre recommends checking the nutritional information, including the ‘of which sugars’ figure per 100 g.

How do I compare chocolate biscuits with a lower-sugar claim?

Compare the sugar content on a like-for-like basis, preferably per 100 g, then check the serving size and ingredients. A figure for one product alone doesn’t prove that it contains less sugar than another product.

What should I look for in a biscuit containing maltitols?

Check the ingredients and any warning on the packaging before buying several packs. The Netherlands Nutrition Centre says that large amounts of polyols can cause digestive problems; if you haven’t tried the product before, start with a smaller amount.

What should I check before stocking up on several packs?

Check the best-before date, ingredients, allergens, serving size and nutritional information on the current packaging. This will help you decide whether the quantity and ingredients suit what you want to buy.