Who is this for?

Organisers looking to offer less sugar

You want to serve a caramel waffle with coffee or tea and are looking for a product with a clear claim about reduced sugar. The sugar content per 100 g then helps you compare labels on a like-for-like basis.

Organisers catering for dietary needs or allergies

You’re buying for a group where gluten, milk, eggs, soya, lupin, nuts or sesame may be a concern. Check the full label for each product: a sugar claim says nothing about whether it’s suitable for someone with an allergy.

Organisers who need to plan quantities

You want to know in advance how many caramel waffles you can hand out. According to Albert Heijn, a pack of AH Roomboter minder suiker stroopwafels contains 10 waffles. Choose the number of packs to suit your group.

What should you look for?

Start with the requirement that’s non-negotiable for your meeting, such as reduced sugar or a specific dietary need. Then compare the other label details and the number of waffles in each pack.

What to consider What to check before buying Who is this most important for?
Verifiably lower sugar Check what the sugar reduction is compared with, and read the sugar content per 100 g. Albert Heijn states that its lower-sugar version contains 32% less sugar than its regular butter caramel waffles and 23 g of sugars per 100 g. I want to offer a caramel waffle with a verifiable sugar reduction, without mistaking the claim for sugar-free. For around 33% of consumers, a verifiable reduction is the top priority.
Allergens and dietary requirements Ask which ingredients need to be avoided and check the current label, including any warnings about cross-contamination. Consider gluten-free and reduced-sugar options separately. If someone attending needs to avoid certain allergens, I want to find out first which caramel waffle is suitable for them. For around 20% of consumers, this check is the top priority.
Number of waffles Count the attendees and compare the number of waffles in each pack. If you’re buying them before the meeting, check the storage instructions too. I want to have enough to hand out without having to count the waffles during the meeting. For around 27% of consumers, getting the quantity right is the top priority.
A familiar choice Even with a familiar brand, check the nutritional information for the specific product. A regular caramel waffle isn’t a lower-sugar option just because of its brand name. For my group, I mainly want to choose a familiar caramel waffle, as long as there isn’t a more urgent dietary requirement. A familiar choice comes first for around 20% of consumers.

Common mistakes

  • Reading ‘reduced sugar’ as ‘sugar-free’

    A reduced-sugar claim compares one product with another. According to Albert Heijn, AH Roomboter minder suiker stroopwafels still contain 23 g of sugars per 100 g.

    Use the claim to find options, then compare the ‘of which sugars’ figure per 100 g on the label.

  • Assuming gluten-free means lower sugar

    Gluten-free and reduced sugar meet different needs. Jumbo states that its Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugars per 100 g.

    Assess both requirements separately. If someone needs a gluten-free option, check its other ingredients and allergens too.

  • Judging by the brand or packaging

    A regular caramel waffle in familiar packaging doesn’t automatically come with a substantiated lower-sugar claim.

    Check the claim and nutritional information for the specific version you want to serve, not just the brand name.

  • Checking allergens only after buying

    Albert Heijn’s lower-sugar version contains wheat, milk and soya, among other ingredients. A gluten-free caramel waffle can contain other allergens too: Jumbo lists egg and lupin for its gluten-free version, which may also contain nuts and sesame.

    Ask in advance which dietary requirements are essential and check the current label. Keep the packaging or ingredient information to hand when you serve the caramel waffles.

Brands worth comparing

Compare specific caramel waffles rather than brands as a whole: sugar claims, ingredients and pack sizes can vary between products.

Albert Heijn

AH Roomboter minder suiker stroopwafels is an option for anyone looking for an explicit sugar-reduction claim.

  • Albert Heijn states that they contain 32% less sugar than AH Roomboter stroopwafels, with 23 g of sugars per 100 g and 10 waffles per pack.
  • The product contains wheat, milk and soya, among other ingredients. Check the current label before buying.

Céréal

Céréal Stroopwafels suikerarm is worth considering if you want to compare another product’s reduced-sugar claim.

  • According to Albert Heijn’s product page, Céréal states that it contains 65% less sugar than a regular caramel waffle, so this is a different comparison from the AH version.
  • Albert Heijn marks this product as discontinued. Check whether you can get it elsewhere before relying on it for a meeting.

Jumbo

Jumbo Lekker Vrij van Gluten Stroop Wafels is a separate gluten-free option, not a choice based on reduced sugar.

  • Jumbo displays the Crossed Grain quality mark for this specific gluten-free product.
  • According to Jumbo, the product contains 42.4 g of sugars per 100 g, as well as egg and lupin. It may also contain nuts and sesame.

Daelmans

Daelmans is a brand to consider if you’re looking at regular caramel waffles.

  • PLUS lists Daelmans caramel waffles in its range.
  • If you’re looking to offer less sugar, don’t rely on the brand name. Check the claim and nutritional information for the specific product you choose.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘reduced sugar’ mean a caramel waffle is sugar-free?

No. A reduced-sugar claim compares a product with another one; it doesn’t mean the product contains no sugar. Albert Heijn states that AH Roomboter minder suiker stroopwafels contain 23 g of sugars per 100 g.

How do I compare caramel waffles with different serving sizes?

Start by comparing the nutritional values per 100 g. The Netherlands Nutrition Centre recommends this basis when comparing product labels. Then work out how many waffles you’ll need for the meeting.

Does a gluten-free caramel waffle also contain less sugar?

Not necessarily. Jumbo states that its Lekker Vrij van Gluten Stroop Wafels contain 42.4 g of sugars per 100 g. Check any sugar-reduction claim separately from the gluten-free label.

What should I check for allergies at a work meeting?

Before buying, check the current label for every product you plan to serve, including warnings such as ‘may contain’. Ask which allergens are relevant to the people attending, and keep the product information to hand when you’re handing out the waffles.