Who are these biscuits for?

Shoppers comparing sugar content

You’re looking for a biscuit with a suitable sugar content, so you compare the ‘of which sugars’ figure per 100 g. According to the Netherlands Nutrition Centre, ‘low sugar’, ‘sugar-free’ and a relative claim such as ‘less sugar’ do not mean the same thing.

Festival-goers who want to share

You want to be able to take biscuits with you or hand them out without having to break them into portions on the spot. Individual wrappers can help, but first check whether you’re allowed to bring your own food into the venue.

Shoppers checking ingredients

You want to know which allergens and sweeteners are in your chosen variety before you buy. Check the latest packaging: the Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the label.

What should you look for when choosing?

First compare the sugars per 100 g, then decide whether the packaging, ingredients and festival rules suit your plans. A ‘less sugar’ claim doesn’t tell you how much sugar a biscuit contains on its own.

What to consider What to check before buying Who it matters to
Sugar content Compare ‘of which sugars’ per 100 g and check which claim appears on the variety you’ve chosen. The Netherlands Nutrition Centre defines ‘low sugar’ as no more than 5 g per 100 g and ‘sugar-free’ as no more than 0.5 g. If I mainly want to eat less sugar, I want to know how much sugar the biscuit actually contains. This is the top priority for around 36% of shoppers.
Taking them along and sharing Check the number of biscuits, whether they’re individually wrapped and the event’s rules. If you want to hand out biscuits while you’re out and about, portions that are easy to carry can be useful. Convenience is the main consideration for around 29% of shoppers.
Allergens and sweeteners Read the ingredients, allergen information and warnings on the latest packaging for the specific flavour. If an allergen or sweetener matters to me, I need to be able to check the variety I’ve chosen before buying it. This is the main concern for around 21% of shoppers.
Flavour and type of biscuit Compare similar types of biscuits and, even when a product says ‘less sugar’, check the sugars per 100 g. I want to be able to choose a familiar type of biscuit without losing sight of its sugar content. This balance matters most to around 14% of shoppers.

Common mistakes

  • Taking ‘less sugar’ to mean ‘low sugar’

    A relative reduction doesn’t tell you how much sugar is left. Albert Heijn says AH Roomboter stroopwafels with less sugar contain 32% less sugar than the regular AH variety, but they still have 23 g of sugars per 100 g.

    Use the claim as a starting point, then compare the ‘of which sugars’ figure per 100 g.

  • Assuming sugar-free also means low in calories

    A low sugar figure doesn’t tell you everything about the nutritional value. Albert Heijn lists AH Digestive 0% suiker at 465 kcal per 100 g.

    Alongside sugars, check the energy and fat per 100 g, and look at the serving size.

  • Overlooking sweeteners and allergens

    The product information for Céréal Chocolate Chip Cookie zonder suikers warns that excessive consumption may have a laxative effect. Which allergens are relevant depends on the specific variety.

    Before buying, read the latest ingredients list, allergen information and any warning about polyols.

  • Buying biscuits before checking the event rules

    Whether you can bring your own food varies from event to event. Culikaravaan’s 2026 house rules state that visitors may not bring their own food or drink.

    Check the rules for the festival you’re attending before choosing packs to take with you.

Brands worth comparing

Compare the specific biscuit or flavour, not just the brand: a product with a relative sugar reduction can still contain considerably more sugar than a sugar-free variety.

Céréal

Céréal offers Chocolate Chip Cookie zonder suikers and a coconut variety, among other options. Check the details for each flavour.

  • Albert Heijn’s product information lists 0 g of sugars per 100 g for the Chocolate Chip Cookie.
  • The Chocolate Chip Cookie contains polyols and carries a warning that excessive consumption may have a laxative effect. Check the allergens for your chosen flavour, too.

Albert Heijn

The range includes AH Digestive 0% suiker and butter stroopwafels with less sugar than the regular AH variety.

  • Albert Heijn lists AH Digestive 0% suiker at 0.3 g of sugars per 100 g.
  • According to the product information, AH Roomboter minder suiker stroopwafels still contain 23 g of sugars per 100 g. For both products, check the ingredients and allergens on the relevant packaging.

Goud Gebakken

Koekhappers minder suiker are worth considering if individual wrappers are important to you.

  • ALDI Netherlands describes the lower-sugar variety as six individually wrapped biscuits with 30% less sugar.
  • Check the pack to see how much sugar the variety you’ve chosen contains per 100 g and which allergens it contains.

Lotus Biscoff

The regular speculoos biscuits are worth considering if their familiar caramelised flavour matters more to you than reducing sugar.

  • Lotus Bakeries describes Biscoff as a crisp, caramelised biscuit.
  • Joybuy lists 38.1 g of sugars per 100 g for regular Lotus Biscoff speculoos biscuits, so this variety isn’t a low-sugar choice.

Cookie bars on Joybuy

This pack contains six cookie bars labelled Less Sugar. If you want to take them along or share them at a street festival, compare the sugars per 100 g, check how each bar is packaged and read the event rules first.

g'woon Cookie Bars Less Sugar, 6 bars

g'woon Cookie Bars Less Sugar, 6 bars

A pack of six cookie bars for a snack break or to share somewhere that allows you to bring your own food.

The product name includes Less Sugar. Check the sugars per 100 g on the packaging, and see whether the bars are individually wrapped if you want to hand out single portions.

View on Joybuy

Frequently asked questions

What do ‘low sugar’ and ‘sugar-free’ mean on biscuits?

According to the Netherlands Nutrition Centre, ‘low sugar’ means no more than 5 g of sugars per 100 g, while ‘sugar-free’ means no more than 0.5 g per 100 g. ‘Less sugar’ is a comparison with another product, so also check the ‘of which sugars’ figure in the nutritional information.

Are sugar-free biscuits also low in calories?

No. A low sugar content doesn’t automatically mean the product is low in energy overall. Albert Heijn lists AH Digestive 0% suiker at 465 kcal per 100 g, so compare the energy and fat per 100 g too, and check the serving size.

What should I look for in biscuits containing polyols?

Read the ingredients and any warnings on the pack you’ve chosen. Albert Heijn and Céréal product information warns that excessive consumption of the biscuits in question may have a laxative effect.

How do I check allergens if I want to hand out biscuits?

Before handing them out, check the ingredients and allergen information on the latest packaging for every variety you’ve chosen. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on the label; also look out for any ‘may contain’ information.