What should you look for when choosing?
First decide whether you want a strictly low-fat product or simply crisps with less fat than a similar standard variety. Then choose between a sharing bag and individual packs based on how much you want to serve.
| What to consider |
What to check before buying |
Who it's important for |
| Fat content and claims |
Compare the fat content per 100 g of similar crisps. For solid foods, check ‘low fat’ against the EUR-Lex threshold of no more than 3 g of fat per 100 g. |
If I want to keep a strict eye on fat, I need to understand the difference between ‘less fat’ and ‘low fat’. This is the main consideration for around 42% of consumers. |
| Relatively less fat |
Check the fat and energy per 100 g, and find out which product a claim such as ‘less fat’ is being compared with. |
I still want to eat crisps, but I'm looking for a variety with demonstrably less fat than a comparable standard crisp. This is the main consideration for around 33% of consumers. |
| Pack size and portion |
Check the pack size, the stated number of portions and the amount per portion. Before buying, also consider which pack is best for sharing. |
When I divide crisps between several occasions, I want to decide in advance how much to put out. Portion planning is the top priority for around 25% of consumers. |
Crisps on Joybuy
This selection on Joybuy is a 150 g bag of oven-baked Barbecue crisps. If you're mainly comparing fat content, check the nutritional values for this flavour itself: the values for Oven Baked Original don't automatically apply to Barbecue.
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Lay's Oven Baked Barbecue 150 g
An oven-baked Barbecue variety for anyone who wants to divide a single bag between snack occasions.
The bag contains 150 g. Check the current label for the fat content per 100 g before comparing this flavour with other crisps. Check the portion and allergen information there too.
View on Joybuy
Frequently asked questions
Does ‘less fat’ mean the same as ‘low fat’?
No. According to EUR-Lex, solid foods can use the ‘low fat’ nutrition claim when they contain no more than 3 g of fat per 100 g. For the Oven Baked Original and AH Ridged Crisps Original Less Fat discussed here, Albert Heijn lists 13 g and 20 g of fat per 100 g respectively. So ‘less fat’ doesn't make these varieties ‘low fat’.
How do I compare bags with different portion sizes?
First compare the nutritional values per 100 g, as recommended by Voedingscentrum when comparing products. Then check how many grams the manufacturer lists as a portion and how much you want to serve yourself.
Are light or oven-baked crisps automatically a better fit for my overall diet?
No. A lower fat content doesn't tell you the whole story about a product's nutritional value. Voedingscentrum notes that with light crisps, the difference in calories can be smaller than the difference in fat. So compare the energy and other nutritional information per 100 g as well.
Does a multipack help you manage portions?
A multipack gives you a set amount in each individual pack: the Pringles Original multipack listed here contains 12 packs of 40 g. That doesn't change the fat content per 100 g; Joybuy lists 31 g of fat per 100 g for this variety. Check the allergen information on the label too.
Should I compare salt as well as fat?
Yes, if salt matters to your choice. Voedingscentrum lists 0.45 g of salt for a 40 g bowl of Original crisps. To compare different packs, check the salt value per 100 g for the products you're considering.