Who might be interested in these crisps?

If you’re looking for organic crisps with less fat

You want to be able to check both qualities in the same snack. An organic label alone doesn’t tell you how much fat the crisps contain.

If you’re mainly looking for lower-fat potato crisps

You want to compare a potato crisp with a specific lower-fat claim against standard potato crisps, and organic isn’t an absolute requirement.

If you compare labels side by side

You’re open to different snack bases and compare energy, as well as fat and salt, per 100 g. The Netherlands Nutrition Centre recommends using this consistent basis for comparison because serving sizes can vary.

What should you look for when choosing?

First decide whether organic is a requirement or whether the lower-fat claim takes priority. Then compare the nutritional information of the varieties that meet your first preference.

What to consider What should you check? Who is this important to?
Organic and lower-fat Check the organic label and see which crisps the lower-fat claim is compared with. I want to see both qualities on the same pack before I choose; this dual requirement comes first for around 46% of consumers.
Less fat in potato crisps Read the reference for the claim and compare the fat content per 100 g. If I mainly want less fat than in standard potato crisps, organic doesn’t have to be the deciding factor. Around 27% of consumers say that reducing fat takes priority.
Nutritional information Compare energy, fat, saturated fat and salt per 100 g; check the ingredients list if it’s relevant to your choice. When comparing different types of crisps, I don’t want to rely only on the front of the pack; comparing nutritional values matters most to around 18% of consumers.
Availability and pack size Check the current range status and the weight in grams. I’m looking for a pack I can actually buy that suits the occasion. This practical consideration comes first for around 9% of consumers.

Common mistakes

  • Assuming organic means lower-fat

    An organic label and a lower fat content describe different qualities. A product can have one without the other.

    Check each separately: look for the organic label, then check the fat content per 100 g and the reference used for any lower-fat claim.

  • Reading only the claim on the front

    A lower-fat claim doesn’t tell you how much salt or energy a variety contains. For example, Albert Heijn lists 1.7 g of salt per 100 g for BioToday sea salt lentil crisps, despite the claim that they contain 30% less fat than standard potato crisps.

    Compare the nutritional information per 100 g and check the ingredients and allergens on the packaging if they’re important to you.

  • Assuming a product listing means it’s in stock

    A product description that fits your needs doesn’t mean the crisps are still available to buy. Albert Heijn marks De Kleine Keuken Tekkels as discontinued; Joybuy listed Leev Biologisch Yes Peas Paprika as unavailable.

    Check the current product page just before buying and make sure any alternative still meets your requirements.

Brands to compare

BioToday

Sea salt lentil crisps for anyone looking to combine organic with an explicit lower-fat claim.

  • Albert Heijn lists this variety as organic and says it contains 30% less fat than standard potato crisps.
  • The same product information lists 1.7 g of salt per 100 g, so don’t assess the lower-fat claim without considering the rest of the nutritional information.

Lay’s

Oven Baked Naturel is a potato crisp for anyone mainly looking for a specific reduction in fat.

  • For Oven Baked Naturel, Albert Heijn lists 50% less fat than standard potato crisps and 13 g of fat per 100 g.
  • If organic is a requirement for you, check that the packaging of your chosen variety also carries an organic label.

De Kleine Keuken

According to Albert Heijn’s product information, Tekkels combined an organic label with a lower-fat claim.

  • Albert Heijn lists Tekkels as organic and says it contains 50% less fat than standard crisps.
  • Albert Heijn marks this product as discontinued, so don’t assume it’s currently available to buy.

Leev

Biologisch Yes Peas Paprika is a chickpea snack, not a potato crisp with a stated lower-fat claim.

  • Joybuy’s product information lists organic chickpeas and, per 100 g, 6.9 g of fat, 22.3 g of protein and 29.4 g of fibre.
  • Joybuy also lists 2.2 g of salt per 100 g for this variety and said the product was no longer available.

Joybuy products for the oven-baked option

These oven-baked potato crisps suit anyone prioritising less fat, with organic not being an absolute requirement. If you only want to buy organic crisps, check the packaging yourself.

Lay’s Oven Baked Barbecue, 150 g bag

Lay’s Oven Baked Barbecue, 150 g

For anyone looking for oven-baked potato crisps with a barbecue flavour, who doesn’t have an absolute requirement for organic.

150 g bag. Check the organic label, nutritional information and ingredients on the packaging if they’re important to your choice.

View on Joybuy

Frequently asked questions

Does organic mean crisps contain less fat?

No. An organic label alone says nothing about fat content. Also check the fat content per 100 g and, for a lower-fat claim, find out which product the crisps are being compared with.

How can I check whether packaged crisps are organic?

Look for the organic label and the EU organic logo on the packaging. According to the European Commission, the logo may only be used on products certified as organic by an authorised control authority or control body.

Should I check the salt content in lower-fat crisps too?

Yes. A lower-fat claim says nothing about the salt content. Albert Heijn lists 0.85 g of salt per 100 g for Lay’s Oven Baked Naturel and 1.7 g per 100 g for BioToday sea salt lentil crisps; compare the varieties you’re considering on the same basis.

How do I compare bags with different serving sizes?

Start by comparing the nutritional information per 100 g. The Netherlands Nutrition Centre points out that serving sizes can distort a comparison; then consider how much you want to eat.