Who is this choice relevant to?

Snackers who mainly compare fat content

You want to enjoy crisps in the evening and are looking for a lower-fat option. Compare the nutritional values per 100 g: a percentage reduction on the front of the pack doesn’t tell you how much fat the crisps themselves contain.

Snackers who also keep an eye on salt

You want to limit fat without losing sight of the salt content. In the Lay’s Oven Baked Naturel and Chio Oven Chips Paprika listed by Albert Heijn, the fat and salt figures move in different directions.

Shoppers who check ingredients and allergens

If ingredients or allergens influence your choice, check the specific flavour and the current packaging. A claim such as ‘lower fat’ doesn’t tell you anything about these on its own.

What should you look for when choosing?

First, compare like-for-like crisps per 100 g. Then choose a flavour and an amount that suit your snack occasion; the stated serving size isn’t the same as the contents of the whole bag.

What to consider What to check when buying Who it matters to
Fat and the reduction claim Compare fat per 100 g and check which product the ‘lower fat’ claim is based on. If I want crisps in the evening and mainly want to limit fat, the figure on the label matters more than the claim on the front. Around 42% of consumers put this fat comparison first.
Salt and ingredients Check the salt per 100 g, ingredients list and allergen information for the flavour you’ve chosen. If you’re watching your salt as well as your fat, or need to check ingredients because of an allergy, you’ll want to know whether that particular flavour is suitable. For around 33% of consumers, checking the label is the top priority.
Amount per snack occasion Check the stated serving size and how many servings are in the bag. I want a measured evening snack, rather than unknowingly eating several servings from the same bag. Around 25% of consumers put choosing their portion in advance first.

Common mistakes

  • Looking only at ‘lower fat’ on the front of the pack

    The comparison product varies: according to the product information, AH compares its Ribbelchips naturel minder vet with its own regular ridged crisps, while Croky Pop’d Potatoes Paprika compares itself with traditionally fried potato crisps.

    When choosing between bags, compare the fat content per 100 g as well.

  • Assuming lower fat means less salt

    According to Albert Heijn, Chio Oven Chips Paprika contains 9,2 g of fat and 1,6 g of salt per 100 g, compared with 13 g of fat and 0,85 g of salt per 100 g for Lay’s Oven Baked Naturel.

    Compare both figures for the flavours you’re actually considering.

  • Counting the whole bag as one serving

    The Lay’s Oven Baked Naturel listed by Jumbo contains five stated servings of 30 g. AH Ribbelchips naturel minder vet is listed as containing six servings of 25 g.

    Decide how much you want before you start snacking, and check what proportion of the bag that is.

  • Assuming an overseas version is the same as a Dutch one

    Pringles describes Reduced Fat Original on its US product page. That information doesn’t tell you the composition of a Dutch Pringles product.

    Check the exact product and the Dutch label before comparing nutritional values or allergens.

Brands to consider

Lay’s

The Oven Baked range is one option if you’re looking for crisps with a fat-reduction claim from this brand.

  • According to Albert Heijn’s product information, Oven Baked Naturel contains 13 g of fat and 0,85 g of salt per 100 g. The claim of 50% less fat is compared with regular crisps.
  • Don’t assume the Naturel figures apply to other flavours; check their individual labels.

Chio

Oven Chips is worth considering if fat per 100 g is your main point of comparison.

  • Albert Heijn lists Oven Chips Paprika as containing 9,2 g of fat per 100 g, with a claim of 60% less fat than regular potato crisps.
  • The same Paprika flavour contains 1,6 g of salt per 100 g; also check the allergens for the flavour you’ve chosen.

Albert Heijn

AH Ribbelchips naturel minder vet is a plain-flavoured own-brand option whose label details you can compare.

  • Albert Heijn states that it contains 35% less fat than its regular Ribbelchips naturel and describes this product as vegan, gluten-free and lactose-free.
  • The reduction claim is based on the brand’s own reference product. To compare it with other brands, check the values per 100 g, and if you have dietary requirements, check the current label.

Croky

Pop’d Potatoes Paprika is a puffed potato snack you can compare with crisps as an alternative.

  • According to Jumbo’s product information, this flavour contains 13 g of fat per 100 g; the claim of 55% less fat is compared with traditionally fried potato crisps.
  • Jumbo also lists 1,7 g of salt per 100 g, so don’t judge this product on its fat claim alone.

Pringles

With Pringles, check the exact product before using a fat-reduction claim in a comparison with Dutch products.

  • The claim for Reduced Fat Original appears on Pringles’ US product page. Don’t apply that claim or the associated composition to a Dutch product without checking its Dutch label.

Crisps for an evening snack at Joybuy

These two oven-baked flavours are options to consider if you’re looking for lower-fat crisps for an evening snack. Check the nutritional information for each flavour individually; the Naturel and Paprika figures elsewhere in this article don’t automatically apply to Barbecue and Sea Salt.

Lay's Oven Baked Barbecue, 150 g

Lay’s Oven Baked Barbecue, 150 g

For anyone considering an oven-baked Barbecue flavour as an evening snack and wanting to compare the fat and salt in this particular product. The pack contains 150 g; if you have a soya allergy, check the label, and decide how much you want to eat.

View at Joybuy
Chio Oven Chips Sea Salt, 125 g

Chio Oven Chips Sea Salt, 125 g

For anyone wanting to check the fat, salt and ingredients in an oven-baked Sea Salt flavour. The pack contains 125 g; if you have any allergy-related requirements, read the information for this specific flavour and choose your portion in advance.

View at Joybuy

Frequently asked questions

Does lower fat also mean less salt or fewer calories?

No. A fat-reduction claim doesn’t tell you anything about the salt or energy content on its own. Albert Heijn lists Chio Oven Chips Paprika as containing 9,2 g of fat and 1,6 g of salt per 100 g, and Lay’s Oven Baked Naturel as containing 13 g of fat and 0,85 g of salt per 100 g. Also compare the energy values on the labels of the flavours you’re thinking of buying.

Why compare crisps per 100 g?

Comparing per 100 g lets you check the nutritional values of similar crisps side by side, even when the stated serving sizes differ. The Netherlands Nutrition Centre recommends this basis for comparison; then use the serving information to work out how much suits your snack occasion.

How do I account for multiple servings in a bag?

Check how many servings the pack states and take your chosen amount out of the bag in advance. Jumbo lists Lay’s Oven Baked Naturel as containing five 30 g servings; AH Ribbelchips naturel minder vet, as listed by Albert Heijn, contains six 25 g servings.

What should I check if I have an allergy?

Read the ingredients and allergen information for the exact flavour on the current packaging. The Chio Oven Chips Paprika listed by Albert Heijn contains barley and may contain milk, sesame, soya and wheat; don’t assume this information applies to other Chio flavours.

Can I use the nutritional information on a product page?

Yes, to compare flavours in advance, but check the packaging of the product you choose before eating it. Ingredients, nutritional values and allergen information can change when a recipe is updated.