Families looking to share crisps
For a film night, games afternoon or autumn half-term trip, you’re looking for a bag of crisps to share. You want to compare fat content without switching to a different snack category.
Who is this choice relevant to?
Shoppers who also check salt and allergens
Simply seeing ‘less fat’ isn’t enough for you: you also check the salt content and allergens for the exact flavour and pack.
Shoppers looking for individual portions
You’d rather take an individually wrapped crisps-style snack with you between activities. If you’re considering a protein-focused option, you’ll also want to compare fat, salt and portion size.
What should you look for when choosing?
For an autumn half-term snack, start by choosing a flavour and pack that suit the occasion. Then compare the nutritional information for those specific options per 100 g and per planned portion.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Fat content | Compare total fat and saturated fat per 100 g; if a product claims to have less fat, check what it is being compared with. | If I’m looking for a different type of crisps specifically because of the fat content, I want to compare the figures for each flavour side by side. For around 39% of shoppers, this comparison comes first. |
| Flavour and sharing | Compare the exact flavour, pack size and stated portion size for your snack occasion. | For a film night, I want to choose a flavour we’ll enjoy sharing, in a bag that suits the group. Around 23% of shoppers prioritise this. |
| Availability | Check just before buying that your chosen option is in stock and that your preferred delivery option is available. | If I need snacks for a planned day out during the holidays, I want to know whether I can get my chosen flavour in time. For around 23% of shoppers, this reassurance matters most. |
| Salt and allergens | Check the salt content and allergen information on the pack of the exact product. | If I also need to watch my salt intake or avoid certain ingredients, I can’t rely on the fat claim alone. For around 15% of shoppers, checking the label is the top priority. |
Common mistakes
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Only reading the front of the bag
A claim such as ‘oven baked’ or ‘less fat’ doesn’t tell you how much salt or saturated fat the exact flavour contains, or which allergens it may include.
Use the nutritional information per 100 g to compare options, and check the ingredients and allergen information on the pack.
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Assuming sea salt means low salt
The flavour name doesn’t tell you that a product is low in salt. According to Joybuy product information, Chio Oven Chips Sea Salt contains 1.5 g of salt per 100 g.
Compare the ‘salt’ line in the nutrition table rather than relying on the flavour name.
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Assuming a protein-focused option is also low in salt
Joybuy product information lists 29 g of protein for Body&Fit Smart Chips Naturel, but also 2.1 g of salt per 100 g. So the protein content doesn’t tell you how much salt the snack contains.
Compare protein, fat and salt separately, and check whether the pack you want is available.
Brands to compare
Lay’s
Lay’s Oven Baked offers oven-baked potato crisps in a range of flavours, including Natural and Paprika.
- According to Joybuy, the Paprika option lists 13 g of fat and 0.81 g of salt per 100 g.
- The same option lists milk as an allergen. Check the nutritional information for each flavour; a fat claim doesn’t automatically apply to other nutritional values.
Chio
Chio Oven Chips Sea Salt is an oven-baked option for anyone mainly looking to compare the stated fat content per 100 g.
- Joybuy product information lists 9.2 g of fat per 100 g.
- The same product information lists 1.5 g of salt per 100 g. Check the allergen information on the pack too.
Albert Heijn
In its lower-fat crisps range, Albert Heijn includes AH Ribbelchips naturel minder vet and AH Ribbelchips sour cream & onion minder vet.
- These two flavours offer an own-brand option if you’re looking for ridged crisps.
- Before comparing them with oven-baked crisps, check the latest nutritional information for your chosen flavour, including fat, salt and allergens.
Snack Day
Lidl includes Snack Day Ovengebakken chips in its snack range.
- This is another oven-baked crisps option to consider when choosing.
- Use the nutritional information on the exact pack to compare fat, salt and allergens.
Pringles
Pringles offers stackable crisps in a range of flavours, including Original and Paprika.
- The shape and flavours may be worth considering if you’re mainly planning what to serve and share.
- When looking for lower-fat crisps, don’t judge by the shape or flavour: compare the nutritional information for the specific product.
Crisp options at Joybuy
These Lay’s options come in 150 g bags, making them suitable for sharing during an autumn half-term snack break. Choose your preferred flavour first, then check the nutritional information and allergens for that option.
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Lay’s Oven Baked Mediterranean Herbs – 150 g
A herby crisps option to serve when you’re sharing a snack.
Pack size: 150 g. If they’re important to your choice, check the nutritional information and allergens on the pack.
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Lay’s Oven Baked Barbecue – 150 g
An option to share if you’re looking for a barbecue flavour.
Pack size: 150 g. Compare the nutritional information for this flavour with other options, and check the allergen information.
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Lay’s Oven Baked Paprika – 150 g
A paprika option for sharing if you want to compare fat and salt per 100 g.
Pack size: 150 g. Joybuy product information lists 13 g of fat and 0.81 g of salt per 100 g; this option contains milk. Check the pack if allergens are relevant to you.
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Lay’s Oven Baked Natural – 150 g
A natural-flavoured option for sharing, without a strong herb or spice flavour.
Pack size: 150 g. To compare it with other flavours, check the nutritional information and allergens on the exact pack.
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Lay’s Oven Cheese Onion – 150 g
A cheese and onion flavour for sharing a bag of crisps at snack time.
Pack size: 150 g. Check the allergens on the pack, particularly if milk is relevant to your choice.
Frequently asked questions
What does ‘less fat’ tell me about the rest of the nutritional information?
A ‘less fat’ claim doesn’t automatically tell you how much salt, saturated fat or energy the crisps contain. So compare the full nutrition table and ingredients list for the exact option, as recommended by the Netherlands Nutrition Centre (Voedingscentrum).
How do I compare bags of crisps in different sizes?
First compare the nutritional values per 100 g, then consider how much of each option you plan to serve. Without doing this, a 150 g bag and a 125 g bag won’t give you a like-for-like comparison of snack portions.
Should I check the salt content of lower-fat crisps too?
Yes. If salt matters to your choice, compare it separately from fat. Joybuy product information lists 1.5 g of salt per 100 g for Chio Oven Chips Sea Salt and 0.81 g per 100 g for Lay’s Oven Baked Paprika.
Can I assume oven-baked crisps contain the same allergens in every flavour?
No, allergens can vary between products and flavours. Lay’s Oven Baked Paprika lists milk; check the allergen information on the exact pack for every option you choose.