Who is this choice relevant to?

Parents looking for a regular snack for their toddler

If you’re looking for something to serve regularly between meals, the first question isn’t which crisps contain less fat. The Netherlands Nutrition Centre recommends snacks from the Wheel of Five for babies and toddlers, such as fruit, vegetables or wholemeal bread.

Parents who want to offer a savoury treat occasionally

For an occasional treat, you’ll want to compare crisps without treating a lower-fat claim as a complete assessment of the product. Check the salt, ingredients, allergens and how much you plan to serve, too.

Parents comparing brands’ labels

If you’re comparing Lay's, supermarket own-label crisps or other brands, use the same quantity as the basis for comparing nutritional values. Check the packaging of the exact variety you’re choosing for its ingredients and allergen information.

What should you look for when choosing?

First decide whether you’re looking for an everyday snack or crisps for an occasional treat. Only in the latter case will comparing different varieties of crisps help you choose a product.

What to considerWhat to check when buyingWho is this relevant to?
Everyday snack Decide whether you’re looking for something to serve every day. For babies and toddlers, the Netherlands Nutrition Centre lists fruit, vegetables and wholemeal bread among its suggested snacks. If I need a snack every day, I want to know whether crisps are the right choice. For around 50% of consumers, choosing an everyday snack is the top priority.
Fat and salt for an occasional treat Compare fat, salt and energy per 100 g, then check the serving information and what a claim such as ‘lower fat’ is based on. If I give my child crisps as an occasional treat, I want to weigh up the lower fat content against the rest of the nutritional information. Around 30% of consumers prioritise this comparison when choosing crisps occasionally.
Current packaging Check the ingredients, allergens and nutritional information for your chosen variety on the packaging. Use Nutri-Score only as an additional way to compare products within the same category. When I’m choosing between brands or flavours, I want to be able to rely on the information on the pack I’m holding. For around 20% of consumers, checking the label is the top priority.

Common mistakes

  • Reading ‘lower fat’ as ‘suitable every day’

    Comparing crisps with other crisps doesn’t change their place as a snack for a baby or toddler. For everyday snacks, the Netherlands Nutrition Centre recommends products from the Wheel of Five.

    Before you buy, distinguish between a regular snack and an occasional treat. For everyday snacks, choose fruit, vegetables or wholemeal bread, for example.

  • Comparing only the fat content

    A lower fat content doesn’t tell you anything about the salt content on its own. Albert Heijn lists 13 g of fat and 0.85 g of salt per 100 g for Lay's Oven Baked Naturel, and 20 g of fat and 0.9 g of salt per 100 g for AH Ribbelchips naturel minder vet.

    Compare both values and the energy per 100 g. Then use the stated serving size as extra context, not as a substitute for comparing the same quantity.

  • Relying on a score or online description instead of checking the pack

    Nutri-Score can help you compare products within a category, but it doesn’t determine whether crisps are an everyday snack for a toddler. Ingredients and nutritional information can also change.

    Compare crisps with other crisps, and check the ingredients, allergens and nutritional information on the current packaging before serving them.

Brands compared

Lay's

Lay's Oven Baked Naturel is a variety of crisps you can compare with other crisps for fat and salt content.

  • For the 150 g pack, Albert Heijn lists 13 g of fat and 0.85 g of salt per 100 g, with a stated serving size of 30 g.
  • The lower-fat claim doesn’t make these crisps a standard snack for a toddler. Check the current packaging.

Albert Heijn

AH Ribbelchips naturel minder vet is an own-label variety that lists AH Ribbelchips naturel as its reference product.

  • Albert Heijn states that it contains 35% less fat than its reference variety, with 20 g of fat per 100 g.
  • Albert Heijn also lists 0.9 g of salt per 100 g. Take this into account when comparing products, and check the current packaging.

Chio

Jumbo lists Chio Oven Chips in its lower-fat crisps category, including paprika, onion & sour cream and sea salt varieties.

  • The varieties listed come in 125 g packs. Choose the specific flavour before comparing labels.
  • Check the fat, salt, ingredients and allergens on the packaging for that variety.

Pringles

Pringles Original is a standard variety you can use to compare labels, not a substantiated lower-fat option.

  • Pringles lists 31 g of fat and 1.0 g of salt per 100 g for Original.
  • The product information says it may contain milk and soya. Check the allergens on the pack you choose, and don’t assume a lower-fat claim based on the brand name.

Smiths

Jumbo lists Smiths Sticks in paprika and barbecue varieties, in 100 g packs.

  • These product names make it easier to tell the varieties apart on the shelf.
  • Don’t assume a product is lower in fat because of its shape or brand name; check the nutritional information for the specific variety.

Crisps for an occasional comparison

These Lay's varieties are worth considering if you want to compare crisps for an occasional treat. For everyday snacks for babies and toddlers, the Netherlands Nutrition Centre recommends using products from the Wheel of Five as your starting point. Compare the nutritional information and allergens for your chosen flavour on the packaging.

Lay's Oven Baked Mediterranean Herbs, 150 g

Lay's Oven Baked Mediterranean Herbs, 150 g

For an occasional comparison between varieties of crisps. Compare the fat and salt per 100 g on the packaging, and check the ingredients and allergens for this flavour.

View on Joybuy
Lay's Oven Baked Barbecue, 150 g

Lay's Oven Baked Barbecue, 150 g

For an occasional comparison between varieties of crisps. For this barbecue flavour, check both the fat and salt per 100 g, and read the ingredients and allergens on the pack.

View on Joybuy
Lay's Oven Baked Paprika, 150 g

Lay's Oven Baked Paprika, 150 g

For an occasional comparison between varieties of crisps. Use the nutritional values per 100 g as your basis for comparison, and check the ingredients and allergens for the paprika variety.

View on Joybuy
Lay's Oven Baked Natural, 150 g

Lay's Oven Baked Natural, 150 g

For an occasional comparison between varieties of crisps. For this plain variety, check the fat, salt and allergens on the current packaging too; the flavour name doesn’t tell you the overall nutritional value.

View on Joybuy
Lay's Oven Cheese Onion, 150 g

Lay's Oven Cheese Onion, 150 g

For an occasional comparison between varieties of crisps. Compare the fat and salt per 100 g, and check the ingredients, allergens and stated serving size on the pack.

View on Joybuy

Frequently asked questions

Are lower-fat crisps suitable as an everyday snack for a toddler?

No, not as a substitute for their usual snacks. The Netherlands Nutrition Centre recommends snacks from the Wheel of Five for babies and toddlers, such as fruit, vegetables or wholemeal bread. ‘Lower fat’ is a comparison between different crisps products.

What should I compare if I buy crisps as an occasional treat?

Compare the fat, salt and energy per 100 g, then check the stated serving size, ingredients and allergens. For example, Albert Heijn lists 13 g of fat and 0.85 g of salt per 100 g for Lay's Oven Baked Naturel, compared with 20 g of fat and 0.9 g of salt per 100 g for AH Ribbelchips naturel minder vet. Check the current values on the packaging you choose.

Does a claim such as ‘lower fat’ make crisps suitable for my toddler?

No, the claim doesn’t assess the snack as a whole. Check the salt, energy and ingredients too, and follow the Netherlands Nutrition Centre’s advice for babies and toddlers when choosing everyday snacks.

Can I rely on an online product page for allergen information?

Check the current packaging for the variety you’ve chosen. Ingredients and allergen information can change, so Albert Heijn recommends checking the packaging, and Lidl also directs shoppers to the pack for food information.

How should I use Nutri-Score when comparing crisps?

Use Nutri-Score as an additional way to compare products within the same category, such as different varieties of crisps. Lidl says that the score doesn’t replace the Wheel of Five, so it doesn’t determine whether crisps are suitable as an everyday snack for a toddler.