Who is this choice relevant for?

A student comparing fat content

You want something crunchy with your meal, but look beyond the words ‘less fat’. With Lay's Oven Baked Naturel, you can compare the stated claim with the fat content per 100 g. Check the details for the flavour and pack you’re buying.

A student on a tight food budget

You choose a pack size that suits how much you want for one occasion. A bigger pack isn’t automatically the most practical choice if you only want a small serving of crisps with your meal.

A snack shopper who reads the label

As well as fat, you want to check salt, energy, ingredients and allergens. This is especially important when you choose a flavoured variety or need to take an allergy or dietary restriction into account.

What should you look for when choosing?

Start with the factor that matters most to you: fat per 100 g, the amount you need or the rest of the label information. Then compare the exact variety you plan to buy.

What to look for What to check before buying Who it matters most to
Fat content Check the fat content per 100 g and what a lower-fat claim is based on. Albert Heijn lists 13 g of fat per 100 g for Lay's Oven Baked Naturel; Jumbo lists 21 g per 100 g for Lay's Light Naturel. If I have crisps with my evening meal, I want to compare the same amount of two varieties. For around 46% of consumers, having demonstrably less fat comes first.
Pack size Check the weight of the pack and decide how many crisps you want for this occasion. I don’t want to take more than I plan to eat with my meal. The amount needed is the deciding factor for around 36% of consumers.
Other label details Compare salt and energy per 100 g, and check the ingredients and allergens on the current pack. When choosing a flavoured variety, I want to know what’s in it, especially if I need to take an allergy into account. For around 18% of consumers, this label information matters most.

Common misconceptions

  • Treating all lower-fat claims as the same

    The listed varieties differ. Albert Heijn says Lay's Oven Baked Naturel has 50% less fat than regular crisps and contains 13 g of fat per 100 g; Jumbo says Lay's Light Naturel has 30% less fat and contains 21 g of fat per 100 g.

    Compare both the basis for the claim and the fat content per 100 g of the exact variety you’re buying.

  • Looking at fat alone

    A comparison of fat content doesn’t tell you about salt or energy. The Netherlands Nutrition Centre points out that many snack products are high in energy or salt; levels vary by product.

    Check the nutrition information per 100 g and think about how much you want to have as a snack or side.

  • Relying only on online information if you have an allergy

    Ingredients can vary by flavour. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on food labels.

    Check the ingredients and allergens on the current pack. If anything is unclear, ask the retailer or manufacturer for information before using the product.

Brands compared

Lay's

Oven Baked Naturel and Light Naturel offer two documented points of comparison for fat per 100 g.

  • Albert Heijn lists 13 g of fat per 100 g for Oven Baked Naturel and claims 50% less fat than regular crisps.
  • Jumbo lists 21 g of fat per 100 g for Light Naturel. These details for the plain varieties don’t automatically apply to other flavours, so always check the pack.

Chio

Jumbo included Oven Chips in several flavours in its lower-fat crisps category.

  • The flavours shown were paprika, sea salt and onion & sour cream.
  • For nutritional comparisons, check the fat and salt content of the specific flavour on the pack; the category listing alone doesn’t provide those figures.

AH

AH Ribbelchips naturel minder vet is a supermarket own-brand variety in Albert Heijn’s lower-fat or lower-salt crisps category.

  • The listed pack contains 150 g, so you can choose a size that suits the occasion.
  • Check the current nutrition information before comparing its fat content with another variety.

Crisp varieties at Joybuy

This selection includes 150 g Lay's Oven Baked varieties in different flavours. When choosing on a student budget, consider the pack size and the current nutrition information for each flavour; the figures for Oven Baked Naturel don’t necessarily apply to these varieties.

Lay's Oven Baked Mediterranean Herbs, 150 g

Lay's Oven Baked Mediterranean Herbs, 150 g

An option if you’d like herby crisps with a meal. The product description claims 50% less fat than regular crisps; check the fat content per 100 g, ingredients and allergens on the current pack.

View at Joybuy
Lay's Oven Baked Barbecue, 150 g

Lay's Oven Baked Barbecue, 150 g

An option if you’re after barbecue flavour in a 150 g pack. The product description claims 50% less fat than regular crisps; check the nutrition information per 100 g and the allergens on the pack for this flavour.

View at Joybuy
Lay's Oven Baked Paprika, 150 g

Lay's Oven Baked Paprika, 150 g

An option if you fancy paprika crisps with your meal. The pack contains 150 g and the product description claims 50% less fat than regular crisps; compare the fat and salt content per 100 g for this variety on the pack.

View at Joybuy
Lay's Oven Cheese Onion, 150 g

Lay's Oven Cheese Onion, 150 g

An option if you’re after cheese and onion flavour in a 150 g pack. The product description claims 50% less fat than regular crisps; check the nutrition information and allergens for this flavour on the current pack.

View at Joybuy

Frequently asked questions

Can lower-fat crisps replace an evening meal?

No. A lower-fat claim compares crisps with other crisps; it doesn’t describe a complete meal. Think about what else you’re eating, and use the label to assess the portion size, energy and salt content of the crisps.

How do I compare two lower-fat varieties?

Compare the same amount, preferably per 100 g, and check salt and energy as well as fat. Albert Heijn lists 13 g of fat per 100 g for Lay's Oven Baked Naturel; Jumbo lists 21 g per 100 g for Lay's Light Naturel. These figures for the plain varieties don’t automatically apply to other flavours.

Should I check the allergens in flavoured crisps?

Yes. If you have an allergy, check the ingredients and allergens for the exact flavour you plan to eat. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels; use the current pack as your guide.

Is online nutrition information enough to help me choose?

Use online information to explore different varieties, but check the details on the pack before comparing them. For example, Lidl Netherlands says it doesn’t provide an online list of ingredients, allergens and nutrition values for its food products.