Who is this comparison for?

Lunch shoppers who mainly focus on fat

If you have crisps as a small extra with a sandwich, the fat content per 100 g helps you compare options. Then check how many grams you actually want to eat.

Shoppers comparing several nutritional values

A fat claim doesn't tell you how much salt, energy or saturated fat a product contains. The nutritional information gives you a more complete picture of the flavour you've chosen.

Shoppers checking ingredients or allergens

If an ingredient or allergen is important to you, check the exact flavour and packaging you’re buying. Another flavour from the same brand may contain different ingredients.

What should you look for when choosing?

Start with fat per 100 g if your main aim is to choose a lower-fat option. Then decide on your portion to have with your sandwich and check which other nutritional values or ingredients matter to you.

What to consider What to check when buying Who it matters most to
Total fat and portion size Compare fat per 100 g and check what a lower-fat claim is based on. Then decide how many grams of crisps you want with your sandwich. If crisps are a small extra with my sandwich, I mainly want to know how much fat is in the amount I’ve chosen. Around 46% of consumers put reducing total fat first.
Salt and energy As well as total fat, check salt, energy and saturated fat per 100 g so you’re comparing the same amount. I don’t want to rely on the fat claim alone if I’m also considering salt and energy at lunchtime. For around 36% of consumers, this is the main consideration.
Ingredients and allergens Check the current ingredients and allergen information for your chosen flavour on the packaging. If I need to avoid an ingredient, the exact flavour determines which crisps I can choose. This is the main consideration for around 18% of consumers.

Common mistakes

  • Comparing lower-fat percentages directly

    A percentage describes the difference from a reference product, not the absolute amount of fat. According to Albert Heijn’s product information, Lay's Oven Baked Roasted Paprika is compared with standard potato crisps, while AH Ribbelchips naturel minder vet is compared with AH Ribbelchips naturel.

    Check which product the claim is compared with, then compare the fat content per 100 g.

  • Assuming less fat also means less salt

    Albert Heijn lists 0,82 g of salt per 100 g for Lay's Oven Baked Roasted Paprika and 0,9 g per 100 g for AH Ribbelchips naturel minder vet. So a fat claim doesn't tell you the salt content of an option.

    Compare total fat, saturated fat, salt and energy for the exact products you’re considering.

  • Looking only at the nutritional values per portion

    Portion sizes on packs can vary by weight, so two sets of values per portion don’t necessarily compare the same amount of crisps.

    First compare per 100 g, then check how much you want to have with your sandwich.

  • Assuming a dietary feature applies to an entire brand

    Ingredients can vary by flavour. For example, Albert Heijn’s product information lists milk in Lay's Oven Baked Roasted Paprika; that doesn’t tell you anything about every other Lay's flavour.

    Check the current ingredients and allergen information on the packaging of the specific flavour you’re buying.

Brands compared

Lay's

The oven-baked paprika flavour and the regular paprika flavour illustrate two different claims.

  • Albert Heijn says Lay's Oven Baked Roasted Paprika contains 50% less fat than standard potato crisps, with 13 g of fat per 100 g.
  • According to Albert Heijn, Lay's Paprika has a claim of 25% less salt than standard potato crisps, but contains 29 g of fat per 100 g. Don’t treat the fat and salt claims as if they relate to the same thing.

AH

AH Ribbelchips naturel minder vet is a plain flavour with a fat claim based on a specific AH product.

  • Albert Heijn says it contains 35% less fat than AH Ribbelchips naturel, with 20 g of fat per 100 g.
  • The same product information lists 0,9 g of salt per 100 g. Because it uses a different reference product, its fat claim isn’t directly comparable with a claim based on standard potato crisps.

Chio

Jumbo lists several Chio Oven Chips flavours in its lower-fat crisps category.

  • The flavours listed include Paprika, Onion & Sour Cream and Sea Salt, so you can check the nutritional information for a specific option.
  • Check the fat, salt, ingredients and allergens for the flavour and pack you’re actually choosing.

Pringles

Pringles Original is a standard tube option you can compare by its nutritional values, rather than by a lower-fat claim.

  • Pringles lists 31 g of fat per 100 g for Original and 9,3 g of fat per 30 g portion.
  • Don’t use the nutritional information for the Dutch Original flavour as a guide to another Pringles flavour.

Oven-baked crisps for your sandwich lunch on Joybuy

These two oven-baked crisp options are worth considering if you want a small portion with a sandwich. Sea Salt and Natural are different flavours, so check the nutritional information and ingredients for each product separately before choosing.

Chio Oven Chips Sea Salt, 125 g bag

Chio Oven Chips Sea Salt, 125 g

A Sea Salt option to consider if you’d like oven-baked crisps with your sandwich. Check the fat and salt per 100 g on the packaging, along with the current ingredients and allergen information for this flavour.

View on Joybuy
Lay's Oven Baked Natural, 150 g bag

Lay's Oven Baked Natural, 150 g

A plain flavour to consider if you’re thinking of having oven-baked crisps with a sandwich. Check the nutritional values per 100 g and choose your own portion size; don’t use the values or allergen information for the separate paprika flavour for this product.

View on Joybuy

Frequently asked questions

Does ‘less fat’ mean the same thing for all crisps?

No. A claim may refer to a different reference product. Albert Heijn compares Lay's Oven Baked Roasted Paprika with standard potato crisps, and AH Ribbelchips naturel minder vet with AH Ribbelchips naturel. So be sure to compare the values per 100 g too.

Which nutritional values are useful for crisps with a sandwich?

Check energy, total fat, saturated fat and salt per 100 g. That way, you’re comparing the same amount. Then use the amount of crisps you plan to eat to assess your lunch portion.

Can I choose crisps based on Nutri-Score alone?

At most, use Nutri-Score as an extra way to compare products in the same category. Lidl describes this use of the score; for your choice, also check the nutritional information and ingredients for the specific flavour.

How do I check allergens in oven-baked crisps?

Read the current allergen information on the packaging for the exact flavour you’re buying. Albert Heijn lists milk in Lay's Oven Baked Roasted Paprika, but you shouldn’t assume this applies to a plain flavour or another brand without checking.

Are lower-fat crisps automatically a better addition to my lunch?

Not on the basis of the fat claim alone. It may suit your preference for a lower-fat option, but salt, energy, saturated fat and the amount you eat are separate considerations.