When choosing crisps for your journey, don’t rely on the words ‘lower fat’ alone: check what the manufacturer is comparing them with, and look at the fat, salt and serving size on the label. According to Albert Heijn’s product information, Lay’s Oven Baked Natural contains 50% less fat than regular potato crisps, while AH Ribbed Natural Lower Fat crisps contain 35% less fat than the brand’s regular version. If ingredients or the number of travellers are more important to you, also check the allergen information and pack size.
Who are these crisps suitable for?
Travellers looking for a specific reduction in fat
You want to take potato crisps with you and compare the stated reduction in fat. According to Albert Heijn, Lay’s Oven Baked Natural contains 50% less fat than regular potato crisps; AH Ribbed Natural Lower Fat crisps contain 35% less fat than AH Ribbed Natural crisps.
Travellers who want to share a bag
Choose a pack size that suits the number of people in the car and when you plan to have a snack. Albert Heijn’s product information lists a 150 g bag for both Lay’s Oven Baked Natural and AH Ribbed Natural Lower Fat crisps.
Travellers with ingredient or dietary preferences
As well as the reduction in fat, check the main ingredient, ingredients list and allergen information. Albert Heijn describes AH Ribbed Natural Lower Fat crisps as vegan, gluten-free and lactose-free. BioToday Sea Salt Lentil Crisps are described as vegan and gluten-free, but may also contain traces of allergens, so check the pack you buy.
What should you look for when choosing?
Start by checking what the reduction in fat is being compared with. Then look at the nutritional information and ingredients, and choose a pack size that suits your journey.
| What to consider |
What to check when buying |
Who it matters to |
| Reduction in fat |
Check what the claim is compared with, and look at the fat content per 100 g and per serving. |
I want to take potato crisps with me, but only choose them based on a clear claim about reduced fat. This is the first thing around 50% of consumers look for. |
| Ingredients and salt |
Check the salt content per 100 g, and look at the ingredients, allergens and any ‘may contain’ warnings on the current pack. |
If several people are sharing a bag, I want to know whether the ingredients suit their preferences and which allergens are listed. Around 30% of consumers put this first. |
| Pack size |
Compare the weight of the bag with the number of travellers and when you plan to have a snack. |
I want to take enough to share without choosing a bigger pack than I need. This is the main consideration for around 20% of consumers. |
Common mistakes
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Assuming ‘lower fat’ means better overall nutritional values
A reduction in fat doesn’t tell you how much salt or energy a type of crisps contains. For example, Albert Heijn’s product information states that BioToday Sea Salt Lentil Crisps contain 30% less fat than regular potato crisps, but also contain 1.7 g of salt per 100 g.
Compare fat, saturated fat, salt and energy per 100 g, and consider how much of the bag you expect to eat.
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Comparing claims about reduced fat without checking the reference product
The percentages on packs may not be based on the same comparison. According to Albert Heijn, AH Ribbed Natural Lower Fat crisps are compared with AH Ribbed Natural crisps, while Lay’s Oven Baked Natural is compared with regular potato crisps.
Check which product each claim is compared with, then compare the nutritional values of the different options.
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Relying only on outdated online allergen information
The ingredients and warnings on the pack you actually buy are important if someone needs to avoid an allergen during the journey.
Before eating, check the current ingredients list, highlighted allergens and any ‘may contain’ warnings on the pack.
Brands and product ranges to consider
Lay’s
The Oven Baked range is worth considering if you’re looking for potato crisps with a clearly stated reduction in fat.
- According to Albert Heijn’s product information, Oven Baked Natural contains 50% less fat than regular potato crisps and 13 g of fat per 100 g.
- This comparison doesn’t automatically apply to every other savoury snack or flavour. Check the nutritional information and ingredients for the bag you choose.
Albert Heijn
AH Ribbed Natural Lower Fat crisps are a 150 g bag of potato crisps, with a stated comparison against the regular AH version.
- According to Albert Heijn, this version contains 35% less fat than AH Ribbed Natural crisps and 20 g of fat per 100 g.
- The claim uses the brand’s own regular ridged crisps as a reference, so compare the fat content per 100 g when looking at other brands.
Chio
Chio Oven Chips is a range of oven-baked crisps, including paprika and sea salt flavours.
- Jumbo lists Chio Oven Chips in its lower-fat crisps category, in 125 g bags.
- For the flavour you choose, check the current nutritional information and what any claim about reduced fat is compared with.
BioToday
BioToday Sea Salt Lentil Crisps are an option if you’d prefer crisps made with lentil flour rather than classic potato crisps.
- According to Albert Heijn’s product information, this version contains 30% less fat than regular potato crisps; the bag contains 75 g.
- The same product information lists 1.7 g of salt per 100 g and possible traces of peanuts, soya, milk and celery. Check the current pack if allergens are a concern.
Pringles
Pringles Original is a useful point of comparison if you’re considering crisps that stack neatly in a tube.
- Pringles lists 31 g of fat and 1.0 g of salt per 100 g for Original.
- Check the nutritional information to assess the fat content: a tube or stackable shape doesn’t, in itself, mean the crisps contain less fat.
Oven-baked crisps for your journey at Joybuy
These oven-baked crisps come in a range of flavours and 125 g or 150 g pack sizes. Choose a flavour and size for your journey, then check the nutritional information and allergens on the pack for that version.
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Lay’s Oven Baked Natural – 150 g
A good choice if you’d like to take plain potato crisps with you and perhaps share them. Albert Heijn’s product information states that Lay’s Oven Baked Natural contains 50% less fat than regular potato crisps and 13 g of fat per 100 g; check the nutritional information on the pack you choose.
View at Joybuy
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Lay’s Oven Baked Mediterranean Herbs – 150 g
A tasty option if you’d like to take a Mediterranean herb flavour to share. The bag contains 150 g; check the pack for the reduced-fat claim and ingredients for this flavour.
View at Joybuy
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Chio Oven Chips Sea Salt – 125 g
A handy choice if you want to take a 125 g bag of sea salt oven-baked crisps with you. Compare the nutritional information and any claim about reduced fat on the pack with the other crisps you’re considering.
View at Joybuy
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Lay’s Oven Baked Barbecue – 150 g
A 150 g bag for anyone who enjoys a barbecue flavour on the go. Check the current label for the reduced-fat claim and ingredients for this flavour.
View at Joybuy
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Lay’s Oven Baked Paprika – 150 g
A tasty option if you’d like to take a paprika flavour with you and perhaps share it. The bag contains 150 g; check the pack for nutritional information and allergens for this version.
View at Joybuy
Frequently asked questions
Does lower fat also mean less salt or energy?
No. A claim about reduced fat doesn’t, on its own, tell you anything about the salt or energy content. According to Albert Heijn’s product information, BioToday Sea Salt Lentil Crisps contain 30% less fat than regular potato crisps, but also contain 1.7 g of salt per 100 g. So compare the nutritional values per 100 g and consider how much you plan to eat.
How should I store crisps during a car journey?
Store the bag according to the instructions on the pack. For the Lay’s Oven Baked Natural described at Joybuy, this means keeping it in a cool, dry place out of direct sunlight. Seal the pack securely once opened.
Can I rely on an online product page if I have an allergy?
Use an online product page to help you narrow down your options, but before eating, check the ingredients and allergens on the pack you’ve bought. Look out for any ‘may contain’ warnings too, especially if several travellers will be sharing a bag.