Who is this choice relevant to?

Buyers focused on fat content

You want to stock crisps labelled as lower in fat, so you compare the fat content per 100 g with the reference product behind the claim.

Planners of a varied snack range

You want to offer more than just plain crisps. With several flavours, each variant needs its own ingredients and allergen check.

Buyers who need to check allergens

You need clear ingredients and allergen information before adding a flavour to your range. The product-line name alone isn’t enough.

What should you look for when buying?

Start with the nutritional information on the exact pack, then decide which flavours are right for your stock. A lower-fat claim tells you nothing by itself about the salt content or allergens in another flavour.

What to consider What to check when buying Who it matters to
Fat content and claim Compare fat per 100 g and check which crisps the stated fat reduction is compared with. If I’m selecting mainly by fat content, I want to compare any relative claim with the nutritional values for the exact variant. This is the top priority for around 50% of consumers.
Flavour choice Decide which flavours you want to stock and check the ingredients of each variant individually. If I’m stocking more than just plain crisps, I want to know which seasoned variants suit the range I’m looking for. Around 30% of consumers prioritise this.
Label and salt Check salt per 100 g, as well as the ingredients, highlighted allergens and other information on the pack. If I need to take ingredients, allergens or salt into account, I can’t rely on the fat claim alone. This is the first consideration for around 20% of consumers.

Common mistakes

  • Comparing fat-reduction percentages directly

    According to Joybuy’s product information, the claim for Chio Oven Chips Sea Salt is compared with regular potato crisps. Albert Heijn’s product information, on the other hand, compares AH Ribbelchips plain lower fat with AH Ribbelchips plain. The percentages are therefore based on different products.

    Compare the fat content per 100 g and note the reference product stated for each claim.

  • Overlooking salt when choosing lower-fat crisps

    Joybuy lists 9.2 g of fat and 1.5 g of salt per 100 g for Chio Oven Chips Sea Salt. Choosing based on fat content alone leaves this second nutritional value out of the picture.

    For every option, check both fat and salt per 100 g using the current nutritional information.

  • Assuming every flavour in a product range is the same

    Albert Heijn lists milk in Lay’s Oven Baked roasted paprika. You can’t assume a seasoned variant has the same ingredients as the plain one.

    Check the ingredients and highlighted allergens for the exact flavour, and inspect the pack when it arrives.

  • Relying only on a product page you viewed earlier

    Ingredients and nutritional information can change. For your snack stock, what matters is the information on the pack you actually receive.

    Compare the current product information when ordering with the label on the pack delivered.

Brands to consider

Lay’s

Albert Heijn’s Oven Baked range includes plain and seasoned flavours.

  • Albert Heijn states that Oven Baked plain has 50% less fat than regular potato crisps, with 13 g of fat per 100 g.
  • Ingredients vary by flavour: Albert Heijn lists milk in the roasted paprika variant. Check each variant individually.

Chio

Jumbo lists Chio Oven Chips flavours including Sea Salt, Paprika and Onion & Sour Cream.

  • Joybuy’s product information states that Chio Oven Chips Sea Salt has 60% less fat than regular potato crisps, with 9.2 g of fat per 100 g.
  • The same sea salt variant contains 1.5 g of salt per 100 g. Don’t draw conclusions about other variants from the values for this flavour.

AH

AH Ribbelchips plain lower fat is a 150 g plain variant.

  • Albert Heijn lists 20 g of fat per 100 g and a 35% reduction in fat compared with AH Ribbelchips plain.
  • This claim uses another AH product as its reference, rather than the ‘regular potato crisps’ cited for the Chio and Lay’s variants mentioned above.

Crisps on Joybuy

Related products coming soon.

Frequently asked questions

How do I compare lower-fat claims on crisps?

Compare the fat content per 100 g for the exact variants, then check the reference product behind each claim. Joybuy lists 9.2 g of fat per 100 g for Chio Oven Chips Sea Salt, with a claim of 60% less fat than regular potato crisps. Albert Heijn lists 13 g per 100 g for Lay’s Oven Baked plain, with a claim of 50% less than regular potato crisps. For AH Ribbelchips plain lower fat, it lists 20 g per 100 g and a claim of 35% less than AH Ribbelchips plain.

Do these lower-fat crisps also contain less salt?

No. A fat claim doesn’t tell you the salt content. The product information consulted lists 0.85 g of salt per 100 g for Lay’s Oven Baked plain, 0.9 g for AH Ribbelchips plain lower fat and 1.5 g for Chio Oven Chips Sea Salt. These values apply to the variants named; check the nutritional information for other flavours.

What label information should I check on packaged crisps?

Check the ingredients, highlighted allergens, nutritional information, net quantity, date marking and storage conditions on the exact pack. The European Commission lists this information for prepacked foods in the EU and states that mandatory information must also be available when food is sold online.

How should I store opened crisps in my snack stock?

Follow the storage instructions on the pack you receive and reseal it securely once opened. The Albert Heijn product information consulted says to store the Lay’s and AH variants mentioned in a cool, dry place. Check the label of the variant you buy.