If you’re looking to buy crisps with less fat, start by comparing the fat content per 100 g and thinking about how much you want to eat at a time; a multipack isn’t automatically lower in fat. Jumbo lists 13 g of fat per 100 g for Lay's Oven Baked Natural, while Albert Heijn lists 20 g per 100 g for AH Ridged Crisps natural, less fat. Small bags are especially useful if you want to portion them out in advance. If you’re buying a multipack, check the nutritional information for each flavour or individual bag.
If fat is your main point of comparison, check the figures per 100 g as well as how much you plan to eat. Jumbo lists 13 g of fat per 100 g for Lay's Oven Baked Natural; Albert Heijn lists 20 g per 100 g for AH Ridged Crisps natural, less fat.
Individual bags make it clear how many crisps are in each pack. A small bag alone doesn’t tell you anything about the fat content of the crisps inside.
A mixed box gives you a variety of snacks to share. Check the nutritional and allergen information for each variety, especially if it matters to anyone in the group.
Start with your main priority: a lower fat content per 100 g, pre-portioned bags or a variety of snacks to share. Then compare this with the amount you actually want to eat at a time.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Fat content | Compare fat and saturated fat per 100 g, and consider how much you want to eat at a time. | When I’m having a snack, I mainly want to keep an eye on the amount of fat, even if I have to portion the crisps out myself. An estimated 46% of consumers put reducing fat first. |
| Individual portions | Check whether the pack contains individual bags, then look at the weight and nutritional information for each one. | For a lunchbox or sharing, I want pre-portioned amounts without having to open a large bag each time. Around 36% of consumers put portioning first. |
| Sharing and variety | See which snacks and flavours are in the box, and check the nutritional and allergen information for each variety. | When I’m buying for a group, I want a choice of flavours, but I won’t assume that all the bags have the same ingredients. An estimated 18% of consumers put variety first. |
Individual bags divide up the contents, but they don’t change the nutritional value of the crisps. A mixed box may also contain different types of snacks.
Before buying, check the nutritional information for every variety in the pack, not just the number of bags shown on the front.
A comparative claim depends on which product the manufacturer is using as a comparison. This means these claims aren’t necessarily comparable with one another.
Compare the fat and saturated fat figures on the same basis, per 100 g, and also consider how much you plan to eat.
Different flavours and types of snacks can also vary in salt content and ingredients. So the nutritional information may not be the same for every item in the box.
Check the salt content and the ingredients and allergen information for each variety on the packaging.
Lay's Oven Baked Natural is worth considering if you want a standard bag that you can portion out yourself. Albert Heijn also lists a 2-pack of this variety.
AH Ridged Crisps natural, less fat is a standard bag for shoppers who want to compare nutritional values and portion the crisps out themselves.
Pom-Bär Original is an option if you’re looking for small bags. Jumbo lists an 8 × 16 g multipack; Albert Heijn also lists a bundle of four individual bags.
Lidl names Snack Day as its own snack brand and also lists a multipack of crisps containing 15 bags. When buying, check exactly which product it is and what it contains.
This product selection is a standard bag for portioning out yourself, not a multipack of individual lunchbox-sized bags. If fat content is your main buying criterion, compare the nutritional information on the packaging.
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This 150 g bag is a good choice if you want to portion out your crisps yourself. It isn’t a multipack of individually wrapped bags; to compare fat, saturated fat and salt, check the figures and units on the packaging.
No. That claim doesn’t tell you about the whole multipack or how much you’ll eat. Compare fat per 100 g and the weight of your portion; with a mixed pack, check each snack variety separately. Jumbo lists 13 g of fat per 100 g for Lay's Oven Baked Natural, while Albert Heijn lists 20 g per 100 g for AH Ridged Crisps natural, less fat.
No. A smaller bag doesn’t change the fat content per 100 g, but it does show you how much is inside. Check the weight per bag and the nutritional information for each flavour, especially in a mixed box.
Yes. Salt is listed separately in the nutrition table and can vary from one product to another. Albert Heijn lists 0,9 g of salt per 100 g for AH Ridged Crisps natural, less fat, and 1,5 g per 100 g for a Pom-Bär Original product. For a multipack, check the figures for the specific varieties it contains.
