Who is this choice relevant to?

Organisers looking for lower-fat crisps

You want a savoury snack for the Easter egg hunt and are looking for a product with a clear fat-reduction claim. Check the fat content per 100 g too: different products don’t always use the same product as a comparison.

Parents and carers handing out snacks

You want to know in advance how much you’ll be handing out and what ingredients the chosen flavour contains. The Netherlands Nutrition Centre recommends small portions for treats and advises taking allergies into account.

Anyone comparing pack sizes and ranges

You can match the pack size to the number of participants and consider which type of crisps will suit the group. Albert Heijn and Jumbo list different products with fat-reduction claims; check the product and pack you choose before planning the portions.

What should you look for when choosing?

Start with the type of crisps you want, then check what the fat claim is being compared with. If you’re handing them out to a group, the flavour, allergen information and quantity per pack are separate considerations.

What to consider What to check when buying Who it matters to
Fat claim Check what the product is being compared with and look at the fat content per 100 g. If you’re mainly looking for lower-fat crisps, you’ll want to know what the claim means for the product you’ve chosen; around 36% of consumers make this their top priority.
Portions and allergens Check the ingredients and allergens for the specific flavour, and decide how much you’ll give each participant. When I’m catering for a group of children, I want to be able to account for different allergies and serve small portions; around 29% of consumers put careful portioning first.
Pack size and range Compare the pack weight with the number of portions you need and check the pack you’ve chosen. If I’m catering for several people, I want to be able to plan the portions in advance. Around 21% of consumers prioritise this practical consideration.
Flavour and type of crisps Decide whether you want classic ridged crisps, oven-baked crisps or a puffed snack; check the ingredients for flavoured varieties. A different cooking method or base may not be what my group expects from crisps; around 14% of consumers put their preferred flavour and type first.

Common mistakes

  • Comparing only the ‘lower fat’ percentages

    According to product listings from Lay's Netherlands, Albert Heijn and Jumbo, the fat claims use different products for comparison, including regular potato crisps, a retailer’s own ridged crisps and traditionally fried crisps. So the highest percentage alone doesn’t give you a complete product comparison.

    Check what the claim is based on, and compare fat, energy and salt separately per 100 g.

  • Assuming lower fat also means less salt

    A fat claim tells you nothing about the salt content of the same crisps. A flavoured variety may also contain different ingredients from plain crisps.

    For the flavour you’ve chosen, check both the nutrition information and the ingredients list on the pack.

  • Handing out a flavoured variety without checking allergens

    A seasoning mix may contain ingredients that are relevant to some participants. The Netherlands Food and Consumer Product Safety Authority explains how allergens must be declared on the labels of prepacked foods.

    Ask about allergies in advance and keep the pack handy, so participants or parents can check the information for the flavour you’re handing out.

Brands to consider

Lay's

Lay's Oven Baked is a range of oven-baked potato crisps available in several flavours.

  • According to Lay's Netherlands, the range contains 50% less fat than regular potato crisps.
  • The claim compares fat content; check the ingredients, allergens and nutrition information for your chosen flavour separately.

Albert Heijn

AH Ribbelchips naturel minder vet is a variety of ridged crisps in a 150 g bag.

  • According to Albert Heijn, this product contains 35% less fat than AH Ribbelchips naturel.
  • This comparison with the retailer’s own regular variety isn’t the same as the basis used for every other fat claim.

Chio

Chio makes oven-baked crisps, including the Paprika Flavour variety.

  • Jumbo’s product listing gives Chio Oven Chips Paprika Flavour a claim of 60% less fat.
  • Check the nutrition information and allergens for each flavour; information for Paprika Flavour doesn’t automatically apply to Sea Salt.

Croky

Croky Pop'd Potatoes Paprika Flavour is a puffed potato snack, not classic ridged crisps.

  • According to Jumbo’s product listing, this variety claims to contain 55% less fat than traditionally fried potato crisps.
  • If you’re looking to hand out regular crisps, don’t choose this different type of snack based on the fat claim alone.

WeCare

WeCare Paprika Flavour Chips is sold in a 25 g bag.

  • Jumbo’s product listing gives it a claim of 75% less fat than a standard comparable product.
  • The listed ingredients include potato and soya; check the ingredients and allergens if you’re handing this bag out to others.

Oven-baked crisps on Joybuy

These two bags contain oven-baked crisps, making them an option if you want this type of product for an Easter egg hunt. Check the specific flavour and the information on the pack before choosing for a group.

150 g bag of Lay's Oven Baked Natural

Lay's Oven Baked Natural, 150 g

If you want to share oven-baked crisps among several participants, the 150 g bag gives you an amount you can portion out in advance.

Check the latest pack for nutrition information and allergens before deciding on portions.

View on Joybuy
125 g bag of Chio Oven Chips Sea Salt

Chio Oven Chips Sea Salt, 125 g

If you want to hand out oven-baked crisps with sea salt, you can match the 125 g bag to the number of participants.

Check the latest pack for allergen information and compare the nutrition values per 100 g; information for the paprika variety doesn’t apply to Sea Salt.

View on Joybuy

Frequently asked questions

Does ‘lower fat’ also mean less energy or salt?

No. A fat-reduction claim compares the fat content with a reference product and doesn’t, by itself, tell you anything about energy or salt. Check those values separately in the nutrition information, ideally on the same per-100 g basis.

How do I choose crisps to hand out at an Easter egg hunt?

Decide in advance how many small portions you want to hand out, and ask whether any participants have allergies you need to take into account. The Netherlands Nutrition Centre recommends small portions for treats and advises considering children who don’t eat certain foods.

Where can I find allergen information for the crisps I’ve chosen?

Read the label on the specific pack and flavour. According to the Netherlands Food and Consumer Product Safety Authority, prepacked foods must list regulated allergens on the label; also check for any warnings that may be relevant to the participant.

Can I rely on the nutrition information on an online product page?

As a final check, use the information on the pack you’re actually handing out. Ingredients and nutrition values can change, so check the flavour and portion you’ve chosen again before giving the crisps to others.