When comparing lower-fat crisps, start by checking the fat per 100 g, then look at energy, salt and the portion you plan to eat. Jumbo Supermarkten lists 9.2 g of fat per 100 g for Chio Oven Chips Sea Salt and Paprika, and 13 g for Lay's Oven Baked Naturel; Albert Heijn lists 20 g for AH Ribbelchips naturel minder vet. A lower fat content isn’t the only factor to consider: flavour, ingredients and allergens may be just as important to your travel companions.
Want to take crisps with you or share them, and is fat content your main point of comparison? Check the number of grams per 100 g. A claim that a product contains a percentage less fat compares it with a reference product; on its own, it doesn’t tell you how much fat the product contains.
If you spread a bag over several occasions or share it with others, the amount you serve determines how much you eat each time. Compare the nutritional values per 100 g and per portion, paying attention to energy and salt as well as fat.
A flavoured variety may contain different ingredients and allergens from the plain version in the same range. Check the packaging of the specific flavour you plan to share, especially if anyone in your group needs to avoid certain ingredients.
Start with the nutritional values per 100 g to compare products on a like-for-like basis. Then consider your portion size and check the ingredients of the flavour you’re actually buying.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Fat content | Compare the grams of fat per 100 g and check which product a lower-fat claim is comparing it with. | If fat is the deciding factor for me, I want to be able to compare the actual values, even when both packs make a reduction claim. This is the top priority for around 42% of consumers. |
| Salt, energy and portion size | Check the salt and kcal per 100 g and per stated portion; choose a portion size that suits what you plan to serve. | If I open a bag several times during my holiday, I want to know what’s in my usual bowlful. Salt, energy and portion size matter most to around 33% of consumers. |
| Flavour and ingredients | Check the ingredients and allergens on the pack of the flavour you’ve chosen. | When we share crisps, the flavour needs to suit everyone and the ingredients need to be clear to everyone eating them. This is the main deciding factor for around 25% of consumers. |
A reduction claim compares a product with another product. So two crisps carrying this kind of claim may still contain different amounts of fat per 100 g.
Alongside the claim, read the nutritional values per 100 g and check what comparison is stated on the pack.
Salt and energy content also vary between products and portion sizes. For example, Jumbo Supermarkten lists 0.45 g of salt per 30 g portion for Chio Oven Chips Sea Salt.
Compare fat, salt and kcal using the same portion size, and decide how much you want to serve.
A different flavour may contain different ingredients or allergens. Albert Heijn lists milk and lactose for AH Ribbelchips sour cream & onion minder vet.
Check the label of the specific variety just before buying, especially if you’re sharing the bag with someone who has an allergy.
A variety you saw online before may not be available when you do your shopping. Product information can also change.
Check the current range before you set off, and read the packaging again when you buy.
The Oven Chips Sea Salt and Paprika varieties reviewed are oven-baked potato snacks for anyone mainly comparing fat per 100 g.
Oven Baked Naturel is a plain variety; Light Naturel is a different product and should be assessed separately.
AH Ribbelchips naturel minder vet is an option if you’re looking for ridged crisps and want to compare their nutritional values with other types of product.
This selection includes oven-baked Chio and Lay's varieties for anyone looking for crisps with a lower-fat claim. Compare the flavour and label of each variety separately; these products aren’t a complete comparison of all types of lower-fat crisps.
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A good choice if you’re mainly comparing fat per 100 g in this selection. Jumbo Supermarkten lists 9.2 g of fat and 1.5 g of salt per 100 g for this variety. The bag contains 125 g; if you have any allergies, check the current ingredients and allergen information on the packaging.
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A plain variety for anyone looking for oven-baked crisps. The product information states that it contains 50% less fat than regular potato crisps and comes in a 150 g bag. Check the current label on this pack to compare energy and salt.
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A herby variety to consider if flavour matters when you’re sharing. The product information describes these as oven-baked crisps, with a claim of 50% less fat than regular crisps, and lists milk as an allergen. To compare fat content, also check the value per 100 g on the pack.
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A barbecue-flavoured option for a group who’d like to share this flavour. The product information describes these as oven-baked crisps, with a claim of 50% less fat than regular crisps, and lists soya as an allergen. Check the current label for fat per 100 g and the other nutritional values.
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A paprika-flavoured option if you’re weighing up flavour as well as the lower-fat claim. The product information states that it contains 50% less fat than regular crisps and lists milk as an allergen. Use the nutritional values per 100 g on the current label to compare this flavour with other varieties.
No. The claim compares a product with a reference product, so the actual fat content can vary between varieties. Jumbo Supermarkten lists 9.2 g of fat per 100 g for Chio Oven Chips Sea Salt and Paprika, and 13 g for Lay's Oven Baked Naturel. So be sure to compare the nutritional values per 100 g too.
Use the values per 100 g to compare different packs on a like-for-like basis, and the values per portion to see what’s in the amount you plan to eat. Check fat, kcal and salt in both cases; a stated portion may not be the same as the amount you serve yourself.
A lower-fat claim says nothing about the amount of salt. Jumbo Supermarkten lists 0.45 g of salt per 30 g portion for Chio Oven Chips Sea Salt and 0.48 g per 30 g for Paprika. Compare these values with the portion you actually plan to eat.
Don’t assume you can: ingredients and allergens may vary by flavour. Albert Heijn lists milk and lactose for AH Ribbelchips sour cream & onion minder vet. Check the current allergen information for each pack you choose.
Follow the storage instructions on the packaging and seal the bag well after opening. If you plan to spread the crisps over several days, also check any guidance on how long they’ll keep once opened.
