Who is this for?

Budget shopper with lower fat as the main priority

You want crisps whose fat content you can compare, without losing sight of the amount in the bag. Check the nutritional information per 100 g and the pack weight before choosing a variety.

Snack shopper who also keeps an eye on salt

Lower fat isn’t your only consideration. For the varieties listed by Jumbo, Chio Oven Chips Sea Salt contains 1.5 g of salt per 100 g, while Lay's Oven Baked Original contains 0.85 g per 100 g.

Shopper with flavour or allergen requirements

You don’t want to assume that different flavours contain the same ingredients. Jumbo lists milk as an ingredient in Lay's Oven Baked Paprika and warns that Chio Oven Chips Sea Salt may contain barley, milk, sesame, soya and wheat.

What should you look for when choosing?

First compare the exact flavour per 100 g, then check whether the pack size, salt content and ingredients suit your shopping needs.

What to consider What should you check? Who is this important to?
Fat content Compare the fat and energy per 100 g for your chosen flavour; don’t rely on the front of the pack alone. If I’m looking for lower-fat crisps, I want to see how much fat my chosen variety contains. For around 42% of consumers, having demonstrably less fat is the top priority.
Budget and pack size Check the pack weight and work out how many crisps you need for the occasion. When shopping on a budget, I don’t want to choose based on pack size alone. For around 33% of consumers, the shopping budget is the deciding factor.
Salt, flavour and allergens Read the salt content per 100 g and the ingredients and allergen information for the exact flavour. When choosing a flavour, I want to know whether the salt content and ingredients suit me. Around 25% of consumers give these factors more weight than fat content or budget.

Common mistakes

  • Relying on ‘oven-baked’ or ‘lower fat’ claims alone

    A lower-fat claim doesn’t tell you how much energy or salt your chosen crisps contain. Nutritional values can also vary between flavours.

    Compare the nutritional information side by side, using the same 100 g basis for both products.

  • Assuming different flavours contain the same allergens

    Jumbo lists milk as an ingredient in Lay's Oven Baked Paprika. Chio Oven Chips Sea Salt carries a warning that it may contain various allergens.

    Check the ingredients and allergen information on the current pack of the flavour you’re buying.

  • Choosing an oven-baked option without checking the label

    The words ‘oven-baked’ alone don’t tell you the fat or salt content of a particular flavour.

    For Snack Day Oven Baked crisps, check the nutritional information and allergens on the pack in store before comparing them with other varieties.

Brands to consider

Lay's

The Oven Baked range includes Original and paprika crisps, giving you a choice of flavours to compare nutritional values.

  • Jumbo lists 13 g of fat per 100 g for both Oven Baked Original and Paprika.
  • Jumbo lists milk as an ingredient in the paprika variety; always check allergens for each flavour.

Chio

Oven Chips Sea Salt is an oven-baked option if you’re mainly comparing fat per 100 g.

  • Jumbo lists 9.2 g of fat per 100 g for Sea Salt.
  • According to Jumbo, this variety also contains 1.5 g of salt per 100 g and carries a warning that it may contain barley, milk, sesame, soya and wheat.

Snack Day

Lidl lists 150 g bags of oven-baked crisps in paprika and sour cream & onion flavours, available in store.

  • An in-store option if you’re looking for these flavours while shopping at Lidl.
  • Check the nutritional information and allergens on the pack before choosing a flavour.

Oven-baked crisps at Joybuy

These Lay's Oven Baked and Chio Oven Chips varieties offer options to suit your priorities, whether that’s fat content, salt or flavour. Check the latest nutritional information on the relevant pack before choosing.

Lay's Oven Baked Natural, 150 g bag

Lay's Oven Baked Natural 150 g

An Original variety if you want to compare the fat content of oven-baked crisps.

Jumbo lists 13 g of fat and 0.85 g of salt per 100 g for Lay's Oven Baked Original. Check the values on the current pack of this variety.

View at Joybuy
Lay's Oven Baked Paprika, 150 g bag

Lay's Oven Baked Paprika 150 g

A paprika variety if that’s your preferred flavour and you check the ingredients for each flavour.

Jumbo lists 13 g of fat and 0.82 g of salt per 100 g. According to Jumbo, this variety contains milk.

View at Joybuy
Chio Oven Chips Sea Salt, 125 g bag

Chio Oven Chips Sea Salt 125 g

A Sea Salt variety if fat per 100 g is your main point of comparison.

Jumbo lists 9.2 g of fat and 1.5 g of salt per 100 g. Also check the current pack for warnings about the possible presence of allergens.

View at Joybuy

Frequently asked questions

Does ‘lower fat’ also mean fewer calories?

Not necessarily: a fat-reduction claim doesn’t compare the total energy content. Check both fat and energy per 100 g on the pack, and consider the portion you’ll have.

Which of these crisps contains the least fat per 100 g?

Of the varieties discussed here, Jumbo lists Chio Oven Chips Sea Salt as having the lowest fat content: 9.2 g per 100 g, compared with 13 g for both Lay's Oven Baked Original and Paprika. However, according to the same product information, Chio Sea Salt contains 1.5 g of salt per 100 g, compared with 0.85 g for Lay's Oven Baked Original.

Why should I check the label again for each flavour?

Ingredients, allergens and nutritional values can vary between flavours. For example, Jumbo lists milk in Lay's Oven Baked Paprika, so use the current pack for your chosen flavour as your guide.

How should I store crisps once the bag is open?

Seal the bag tightly and store the crisps in a cool, dry place. Follow any instructions on the pack for your chosen variety.