Who is this choice relevant to?

Parents looking for a snack for their baby

You’re looking for something your baby can explore and eat independently. In that case, the Netherlands Nutrition Centre’s advice on salt and your baby’s eating skills matter more than a claim about reduced fat. Choose a suitable snack for your baby rather than the crisps discussed here.

Families buying crisps separately for adults

You want to compare lower-fat crisps for yourself or other adults, without treating them as baby food. Check the current packaging for fat and salt per 100 g, ingredients and serving size.

Consumers who want to understand fat claims

You want to know what a claim such as ‘lower fat’ is being compared with. On its own, this claim doesn’t mean that crisps are salt-free or suitable for a baby. The Netherlands Nutrition Centre does not include either light crisps or regular crisps in the Wheel of Five.

What should you look for when choosing?

First, decide who the snack is for. If it’s for a baby, choose something other than crisps containing salt. Only compare fat claims when you’re buying crisps for adults.

What to consider What to check when buying Who is this relevant to?
Snack for a baby Check the salt content on the packaging. Choose a suitable snack for your baby with no added salt, and bear in mind what your baby can eat. When I let my baby explore food independently, I don’t want to buy crisps that seem suitable because of their fat claim but contain salt. Around 50% of consumers prioritise suitability as a snack for a baby.
Lower fat for adults Compare fat per 100 g and check what the fat claim is compared with. Also check the salt content and serving size. For my own snack, I want to know whether a particular variety of crisps contains less fat than the variety it’s compared with, while my baby has something else. Around 30% of consumers prioritise this choice for adults.
Up-to-date product information Check the ingredients, allergens and nutrition information on the packaging. When shopping online, also check which variety you’ll receive. When I look up a product by name, I want to be able to check the label to see what’s actually in the bag. Around 20% of consumers give checking the label the highest priority.

The basis for comparison varies by product. Albert Heijn states that Lay’s Oven Baked Naturel contains 50% less fat than regular potato crisps, with 13 g of fat and 0.85 g of salt per 100 g. For AH Ribbelchips naturel minder vet, Albert Heijn states that it contains 35% less fat than regular AH Ribbelchips naturel, with 20 g of fat and 0.9 g of salt per 100 g. These claims are therefore based on different reference products. When buying, check the nutrition information on the packaging of the variety you choose.

Common mistakes

  • Reading ‘lower fat’ as ‘suitable for my baby’

    A lower fat content doesn’t remove the salt. The Netherlands Nutrition Centre advises against giving babies aged 4 months to 1 year food containing salt, and the varieties of crisps discussed here contain salt.

    Keep crisps for adults and snacks for your baby separate on your shopping list.

  • Comparing only the front of the bag

    A fat claim doesn’t tell you which ingredients or allergens a product contains. For example, according to Albert Heijn’s product information, Pringles Original contains wheat and may contain milk and soya; milk and soya are listed for Smiths Nibb-it Sticks.

    Check the ingredients, allergens and nutrition information on the current packaging of the variety you’re buying.

  • Mistaking a type of crisps for a first food

    With baby-led weaning, it’s also important to consider whether your baby can safely eat larger pieces. The Netherlands Nutrition Centre says your baby should be able to sit upright and swallow and chew well before doing so.

    Choose a suitable snack for your baby and stay with them while they eat.

Brands and retailers compared

Lay’s

Lay’s Oven Baked Naturel is one option to consider if you’re looking for lower-fat oven-baked crisps for adults.

  • Albert Heijn states that this variety contains 13 g of fat per 100 g and has 50% less fat than regular potato crisps.
  • Albert Heijn also states that it contains 0.85 g of salt per 100 g. Don’t choose these crisps as a snack for your baby.

Albert Heijn

AH Ribbelchips naturel minder vet is an own-brand option for anyone comparing the fat content of crisps for adults.

  • Albert Heijn states that it contains 20 g of fat per 100 g and 35% less fat than AH Ribbelchips naturel.
  • The product information states that it contains 0.9 g of salt per 100 g. Check the current packaging; this variety isn’t a snack for your baby.

Jumbo

Jumbo’s lower-fat crisps category includes oven-baked varieties for adults.

  • The category can help you compare different products and their labels.
  • A lower-fat category isn’t a selection of snacks for babies. Check the nutrition information and availability for each product.

Pringles

Pringles Original is an example here of regular savoury crisps, not a variety proven to contain less fat.

  • Albert Heijn states that Pringles Original contains 30 g of fat and 1 g of salt per 100 g, so you can check the figures for this specific variety.
  • The same product information says that this variety contains wheat and may contain milk and soya. Don’t use it as a snack for your baby.

Smiths

Smiths Nibb-it Sticks is a savoury snack for comparison, not a variety of crisps proven to contain less fat.

  • Albert Heijn states that this specific variety contains 21 g of fat per 100 g.
  • The product information also states that it contains 2.7 g of salt per 100 g, milk and soya. This variety isn’t a snack for your baby.

Crisps for adults on Joybuy

These oven-baked crisps are an option if you’re looking for a separate snack for adults. Check the nutrition information on the packaging if you’re specifically keeping an eye on fat and salt. Don’t use these crisps as a snack for your baby.

Bag of Lay's Oven Baked Natural, 150 g

Lay’s Oven Baked Natural, 150 g

An oven-baked variety of crisps to consider as a separate snack for adults, not as a snack for a baby.

Pack size: 150 g. Check the current label for fat, salt, ingredients and allergens.

View on Joybuy

Frequently asked questions

Can I give my baby lower-fat crisps during baby-led weaning?

Don’t use the crisps containing salt discussed here as a snack for your baby. The Netherlands Nutrition Centre advises against giving babies aged 4 months to 1 year food containing salt. A claim about reduced fat doesn’t change the salt content of a product.

Are lower-fat crisps automatically a healthier choice?

No, the fat claim alone doesn’t tell you that. The Netherlands Nutrition Centre does not include either light crisps or regular crisps in the Wheel of Five. For the specific variety, compare the nutrition information per 100 g and the portion you plan to eat.

What can I choose instead of crisps as a first food?

Choose a suitable snack with no added salt that your baby can eat. The Netherlands Nutrition Centre suggests options such as vegetables and fruit for early tastes. Choose a shape and size that suits your baby’s eating skills.

When can my baby eat larger pieces?

According to the Netherlands Nutrition Centre, only offer larger pieces once your baby can sit upright and swallow and chew well. Stay with them while they eat. If chewing is still difficult or your baby often chokes, wait before offering larger pieces.

What should I check on a bag of crisps for adults?

Check the ingredients, allergens and nutrition information on the current packaging, including fat and salt per 100 g. If the product claims to contain less fat, also check what the manufacturer is comparing it with; this can vary from product to product.