If you’re mainly comparing kcal per 100 g, Albert Heijn lists 405 kcal for Chio Oven Chips paprika and 461 kcal for AH Ribbelchips naturel minder vet. When you’re shopping on a budget, that one nutritional value isn’t enough to make your choice: also consider the pack weight, how much you actually eat and the label for the exact flavour.
You want to compare crisps with fewer kcal or less fat, but don’t let prominent wording on the front of the bag make the decision for you. The pack weight and nutritional information for the exact variety should also be part of your decision.
You look beyond kcal per 100 g to see how much actually goes into your bowl. The Netherlands Nutrition Centre gives 215 kcal for an average 40 g bowl of crisps; Jumbo’s product page for Chio Oven Chips Sea Salt lists a 30 g portion.
As well as kcal, you compare the salt content per 100 g, or check the label on the pack you’re buying because of a relevant allergy. Flavours can vary in their ingredients and nutritional values.
Start with the nutritional information for the exact flavour. Compare products per 100 g, then consider how many grams you want to eat in one sitting; compare pack sizes on the same basis.
| What to consider | What should you check? | Who should bear this in mind? |
|---|---|---|
| Kcal per snack | Compare kcal per 100 g and consider how many grams you actually eat, even if the pack gives a different portion size. | When I have a bowl of crisps, I want to know what that amount means rather than just comparing the value on the bag. For around 36% of consumers, the kcal in each eating occasion matters most. |
| Tight shopping budget | Check the pack weight and compare only the exact flavours and varieties you’re considering. | When I’m shopping, I don’t want to confuse packs of different sizes. For around 29% of consumers, keeping within their shopping budget is the priority. |
| Salt and allergens | Read the salt content per 100 g and, if you have a relevant allergy, check the label on the current pack. | If salt or an ingredient is a concern for me, I want to be able to check it for each flavour. For around 21% of consumers, this check is their top priority. |
| Flavour and packaging | Check which flavour and type of pack you’re choosing; don’t assume that terms such as oven-baked indicate a particular nutritional value. | I want a flavour and pack that suit my snacking occasion, without assuming that similar product names mean the same ingredients. For around 14% of consumers, this is the deciding factor. |
Comparing fat content doesn’t tell you how many kcal are in the exact flavour. According to the Netherlands Nutrition Centre, the calorie difference between light crisps and regular crisps can be small.
Check the kcal, fat and salt per 100 g on the pack, then decide which portion size you want to compare.
For example, Jumbo lists Chio Oven Chips Sea Salt at 125 g and Pringles Original at 165 g. Looking only at the packaging hides this difference in contents.
Factor in the weight of the exact variety when comparing products on the shelf.
Albert Heijn lists 405 kcal and 1.6 g of salt per 100 g for Chio Oven Chips paprika. For Lay’s Oven Baked naturel, Albert Heijn lists 428 kcal and 0.85 g of salt per 100 g. So in this comparison, the variety with fewer kcal has more salt.
Compare both values per 100 g if salt matters to your choice.
Ingredients vary by flavour. For example, Albert Heijn lists milk in Chio Oven Chips onion & sour cream; that information doesn’t automatically apply to another Chio variety.
If you have a relevant allergy, check the allergen information on the pack you’re actually buying.
Compare specific flavours, not an entire brand: the nutritional values below apply only to the varieties listed.
Lay’s Oven Baked is worth considering if you want to compare oven-baked crisps and the salt content of individual flavours.
AH Ribbelchips naturel minder vet is a supermarket own-brand variety you can compare with the oven-baked crisps listed here.
Chio Oven Chips comes in several flavours, and you should check the nutritional information for each one separately.
Pringles Original is a useful reference if you’re weighing up the resealable tube against the nutritional information for other crisps.
Lidl presents Snack Day as its own range of crisps and snacks.
These are specific flavours of oven-baked crisps. Use the pack weight and nutritional information for the exact variety when making your choice; supermarket values for other flavours aren’t interchangeable with these packs.
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An oven-baked variety for anyone looking to compare a herb flavour with other snacks; check the nutritional information for Mediterranean Herbs separately.
Pack weight: 150 g. If you have a relevant allergy, check the current label.
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An oven-baked variety for anyone looking specifically for a barbecue flavour; compare the nutritional information for this flavour with that of other varieties.
Pack weight: 150 g. Check the current label for ingredients and allergens.
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An oven-baked variety for anyone who wants to compare salt per 100 g as well as kcal. Jumbo lists 435 kcal and 1.5 g of salt per 100 g for Chio Oven Chips Sea Salt, with 30 g given as the serving size.
Pack weight: 125 g. Check the nutritional information and allergens on the pack you choose.
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An oven-baked variety for anyone looking for a paprika flavour. To compare kcal and salt, use the nutritional information on this pack, not that for a different paprika variety.
Pack weight: 150 g. If you have a relevant allergy, check the current ingredients list too.
Not necessarily. According to the Netherlands Nutrition Centre, the calorie difference between light crisps and regular crisps can be small. So compare the kcal per 100 g for the exact flavours you’re considering, rather than relying only on the wording about fat on the front of the pack.
Use both measurements for different purposes: per 100 g lets you compare packs, while your own portion shows how much you eat in one sitting. The Netherlands Nutrition Centre gives 215 kcal for an average 40 g bowl of crisps; Jumbo lists a 30 g portion for Chio Oven Chips Sea Salt.
Because fewer kcal doesn’t automatically mean less salt. Albert Heijn lists 405 kcal and 1.6 g of salt per 100 g for Chio Oven Chips paprika, compared with 428 kcal and 0.85 g of salt per 100 g for Lay’s Oven Baked naturel. Compare both values for the flavours you’re actually choosing.
Read the allergen information on the current pack for the exact flavour. For example, Albert Heijn lists milk in Chio Oven Chips onion & sour cream; don’t assume that applies to another flavour, and don’t assume the ingredients are the same if the recipe on a pack has changed.
Follow the storage instructions on the pack and seal the bag well after use. If you want to eat a particular amount, you can put it in a bowl first and put the rest away.
