What should you look for when buying?
For a school holiday lunch, sugar content is just one consideration. The ingredients, nutritional values and toppings you choose also help determine which toast is right for you.
| What to consider |
What to check when buying |
Who it matters to |
| Sugars |
Compare ‘of which sugars’ per 100 g for the same type of toast. A low figure alone doesn’t prove that it contains less sugar than a comparable product. |
If I want less sugar in the toast itself, I also consider what I put on it. An estimated 45% of consumers say sugar content is their main reason for buying. |
| Wholegrain and fibre |
Check the ingredients list and compare fibre per 100 g. Jumbo lists 9.7 g of fibre per 100 g for Van der Meulen Melba Volkoren Toast; the plain varieties reviewed list 3.9 g. |
If you want to serve toast regularly at lunchtime, you may place particular value on a wholegrain ingredient and the stated fibre content. An estimated 33% of consumers say this is their first consideration. |
| Allergens and salt |
Read the current allergen information for the exact variety and compare salt per 100 g. Remember to take the toppings into account, too. |
If I need to check ingredients carefully, I want to know which allergens and how much salt the toast contains before buying it. An estimated 22% of consumers put this label check first. |
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Frequently asked questions
Does 3.2 g of sugars per 100 g mean toast is ‘reduced sugar’?
No. The varieties reviewed at Jumbo and Albert Heijn list 3.2 g of sugars per 100 g, which is below the Netherlands Nutrition Centre’s stated threshold of 5 g per 100 g for ‘low sugar’. To claim a reduction compared with similar toast, a substantiated comparison is also needed.
Which toast reviewed has the most fibre?
Jumbo lists 9.7 g of fibre per 100 g for Van der Meulen Melba Volkoren Toast 120 g. The AH Melba toast naturel and Van der Meulen Melba Toast Naturel reviewed each list 3.9 g per 100 g. This difference applies to these specific varieties, not all toast.
Which allergens should I check in melba toast?
Check the packaging for the exact variety. The Van der Meulen wholegrain variety reviewed lists wheat, barley, rye, soya and sesame, among other ingredients; AH Melba toast naturel lists wheat, barley and soya, among other ingredients, and warns that other cereals and sesame may also be present.
Does toast automatically contain iodine because it’s made with baker’s salt?
No. Don’t assume that all toast is made with baker’s salt. For children’s lunches, the Netherlands Nutrition Centre highlights the importance of bread baked with baker’s salt. For a particular toast, check the ingredients list or ask the manufacturer which salt was used.
How should I store an opened pack of toast?
Follow the storage instructions on the packaging of the toast you’ve chosen. Albert Heijn recommends storing AH Melba toast naturel in a sealed tin after opening; for other varieties, check their own best-before information, too.