What should you look for when choosing?
Start with the nutritional information per 100 g, then decide whether the toast will go well with your toppings and suit your guests’ dietary needs. You can then use the serving information to assess how much you plan to serve.
| What to consider |
What to check when buying |
Who it matters to |
| Sugars |
Compare ‘of which sugars’ per 100 g. Check added sugars separately if they’re listed. |
I want to choose toast based on its sugar content, not just a word on the packaging; this is the top priority for around 36% of consumers. |
| Toppings and crispness |
Choose between a plain and a seasoned base. If you’re using moist toppings, try them out in advance if you’re planning to prepare the toast some time before serving. |
If the topped toast will be on the table for a while, I want to know whether its flavour and texture will suit the toppings; around 29% of consumers prioritise this when deciding how to serve it. |
| Allergens and dietary preferences |
Check the ingredients, allergens and warnings about possible traces on the current packaging. |
The toast needs to suit my guests’ allergies or dietary preferences; this is the first consideration for around 21% of consumers. |
| Salt and baker’s salt |
Compare the salt content per 100 g. Don’t assume the salt contains iodine just because ‘salt’ appears in the ingredients; check whether baker’s salt is mentioned or ask the manufacturer. |
I want to compare the salt content or know what kind of salt was used; this is the most important consideration for around 14% of consumers. |
Toast products at Joybuy
Related products coming soon.
Frequently asked questions
Is toast labelled ‘reduced sugar’ automatically the right choice for my Christmas drinks party?
No. Check the sugar content per 100 g and make sure the toast suits your toppings and guests. Look at added sugars separately if they’re listed, and check the salt, ingredients and allergens on the current packaging too.
Does ‘salt’ on a toast label mean the toast contains iodine?
No, you can’t tell from the word ‘salt’ alone. The Netherlands Nutrition Centre states that bakers aren’t required to use baker’s salt, so check whether it’s explicitly mentioned for the toast you’ve chosen or ask the manufacturer.
Which allergens should I check for a Christmas drinks party?
Check the current packaging against your guests’ dietary needs and allergies. According to Albert Heijn, AH Melba toast naturel contains wheat, barley and soy. The product information shown by Jumbo says Haust Krokant Toast contains egg and cereals containing gluten, including wheat, barley and rye, and may contain milk, sesame and oats.
How should I store and serve toast for a drinks party?
After opening, follow the instructions on the packaging. For AH Melba toast naturel, Albert Heijn recommends storing it in a sealed tin; for Haust Krokant Toast, the advice is to protect it from moisture and heat. Add toppings just before serving if you want to stop the toast from going soft.