Who are these choices relevant to?

Budget-conscious shoppers looking to cut back on sugar

You’re looking for taaitaai within a limited budget, but want to check whether it has a lower sugar content by comparing similar products per 100 g.

Label-checkers with a personal sugar limit

You check the nutritional information per 100 g and per portion. The Netherlands Nutrition Centre lists 7.5 g of sugar per 20 g piece of taaitaai. How much you eat and the product’s sugar content are two different things.

Shoppers who need to check allergens

The Albert Heijn, Jumbo and PLUS versions reviewed list wheat, rye and milk or milk protein. Check the packaging of the version you’re actually buying before comparing other features.

What should you look for in taaitaai?

Start with any firm requirements you have around sugar or allergens. Then compare the pack sizes, so you don’t mistake a small bag for a large one.

What to consider What to check when buying Who it matters to
Less sugar Compare ‘of which sugars’ per 100 g with a similar taaitaai biscuit, and check any nutrition claim. I want to see that ‘less sugar’ means more than just a smaller portion. For around 46% of consumers, a demonstrably lower sugar content comes first.
Pack size Check the weight in grams and keep portion size and pack size separate. On a tight budget, I want to know how much taaitaai is in the bag without confusing different sizes. Around 36% of consumers prioritise the quantity in each pack.
Ingredients and allergens Read the current ingredients and allergen information on the packaging. If I need to avoid certain ingredients, the label determines whether I can choose this version. For around 18% of consumers, checking this comes first.

Common mistakes

  • Comparing taaitaai with other Sinterklaas treats

    A difference compared with another type of sweet does not show how much less sugar a taaitaai biscuit contains than a similar taaitaai biscuit.

    Compare the nutritional information per 100 g for like-for-like products, and assess any claim separately.

  • Treating an old product page as the definitive label

    Ingredients, nutritional values and allergens may differ from those on a page you viewed earlier if the recipe has changed.

    Check the current product information when buying and read the packaging before eating, especially if an allergen or sugar content is important to your choice.

  • Checking allergens only after looking at other features

    The Albert Heijn, Jumbo and PLUS versions reviewed list cereals containing gluten and milk ingredients. Other allergen information may vary between versions.

    If you need to avoid certain ingredients, use the allergen information on the specific pack as your first selection criterion.

Brands as a reference

The standard taaitaai biscuits mentioned here show which nutritional information you can use for comparison. The brand name alone tells you nothing about whether the sugar content is lower.

Albert Heijn

Albert Heijn sells standard taaitaai in 500 g and 350 g packs.

  • The product information for the 500 g version lists the ingredients, portion size and 39 g of sugars per 100 g.
  • Don’t treat this standard version as reduced-sugar without a substantiated comparison. Check the current packaging if nutritional information is important to your choice.

Jumbo

Jumbo sells, among other products, standard Sint Taai Taai Figuurtjes in a 500 g pack.

  • The product information lists 38.6 g of sugars per 100 g and names wheat, rye and milk protein as ingredients.
  • That sugar content alone does not confirm that it’s a reduced-sugar version. Always compare the packaging of the product you want to buy.

PLUS

PLUS lists, among other products, standard taaitaai in a 500 g bag and taaitaai biscuits in a 250 g pack.

  • For the 500 g version reviewed, PLUS lists 38.594 g of sugars per 100 g, along with ingredients and allergen information.
  • Keep the different versions separate and check each label. The sugar content listed for the 500 g version does not make it ‘low sugar’.

Taaitaai on Joybuy

Related products coming soon.

Frequently asked questions

What does ‘low sugar’ mean on taaitaai?

According to the Netherlands Nutrition Centre, the ‘low sugar’ nutrition claim means a maximum of 5 g of sugars per 100 g. So check both the claim and the ‘of which sugars’ figure in the nutrition table per 100 g. A smaller portion does not change that figure.

Are the standard taaitaai versions mentioned reduced-sugar?

Don’t treat them as reduced-sugar without a substantiated comparison. Product information from Albert Heijn, Jumbo and PLUS lists 39 g, 38.6 g and 38.594 g of sugars per 100 g respectively for the versions mentioned. These figures do not show how much sugar they contain compared with a similar reference product.

How do I compare packs of different sizes?

Compare the sugar content per 100 g, and also check how many grams of taaitaai each pack contains. A smaller bag may mean a different amount per portion, but it doesn’t in itself tell you whether the sugar content per 100 g is lower.

Which allergens should I look out for in these taaitaai biscuits?

The Albert Heijn, Jumbo and PLUS versions reviewed list wheat, rye and milk or milk protein. Possible traces vary by product, so check the allergen information on the specific pack before eating the taaitaai.