Who is this choice relevant to?

Label readers looking for low-sugar taaitaai biscuits

You want taaitaai biscuits to have with your coffee or cake that meet the ‘low sugar’ claim based on their sugar content per 100 g. A small piece isn’t enough to make that judgement: the Netherlands Nutrition Centre sets a maximum of 5 g of sugars per 100 g for solid foods.

Coffee drinkers keeping an eye on portions

You’re looking for classic taaitaai biscuits and want to know how much sugar is in the piece you’ll be having. Albert Heijn lists around 9.5 g per piece for Bolletje Taai Taai; Jumbo’s product information lists 3.5 g of sugars per piece. Jumbo gives a portion of 14 g for its own taaitaai biscuits, containing 5.4 g of sugars.

Shoppers avoiding gluten or other allergens

You need to check whether the specific variety you’ve chosen is suitable for your needs. Albert Heijn lists wheat, rye and milk in Bolletje Taai Taai. The listing for gluten-free Maître Mathis taaitaai biscuits names milk and lupin, and warns that they may contain egg, nuts and sesame.

What should you look for in taaitaai biscuits?

If low sugar is a must, start by comparing the sugars per 100 g. Then check the portion you plan to have and separately confirm which allergens you need to avoid.

What to consider What to check before buying Who it matters to
Sugars per 100 g Check the ‘of which sugars’ figure per 100 g. For a ‘low sugar’ claim on solid foods, the Netherlands Nutrition Centre sets a maximum of 5 g per 100 g. I want taaitaai biscuits that demonstrably meet my low-sugar requirement, not just a small biscuit. For around 46% of consumers, sugar content is the top priority.
Portion with coffee or cake Compare the portion weight and sugars per piece; a smaller portion doesn’t change the sugar content per 100 g. With my coffee, I want to know what’s in one piece before choosing a portion. Around 27% of consumers prioritise their portion choice.
Gluten and allergens Read the current ingredients list and allergen information; check for warnings about possible traces too. If I need to avoid gluten or another allergen, the ingredients in the variety I choose are decisive. This is the top priority for around 27% of consumers.

Common mistakes

  • Assuming a small piece of taaitaai is low in sugar

    A portion may be light in weight even if the product contains a lot of sugars per 100 g. Albert Heijn lists 36 g of sugars per 100 g for Bolletje Taai Taai; Jumbo lists 38.6 g per 100 g for its own taaitaai biscuits.

    Use the figure per 100 g to assess a claim such as ‘low sugar’. Then check the sugars per piece for your coffee break.

  • Assuming gluten-free means less sugar

    The gluten-free Maître Mathis taaitaai listed by Albert Heijn contains 41 g of sugars per 100 g. The same product information lists milk and lupin as allergens.

    Check gluten and sugar separately. If you need to avoid other allergens, read the ingredients list and any warnings on the packaging too.

  • Relying only on an older product listing

    For seasonal products, a listing you viewed earlier is no substitute for the information on the packaging of the product you’re actually buying.

    Check the current product information before you buy and read the packaging itself, especially if a sugar limit or allergen is a deciding factor for you.

Brands to consider

These specific taaitaai varieties show why it’s worth comparing sugars per 100 g, portions and allergens separately. Their characteristics don’t automatically apply to other products from the same brand.

Bolletje

Taai Taai for anyone looking for a traditional biscuit to have with coffee and wanting to compare the amount per piece.

  • Albert Heijn lists around 9.5 g per piece; Jumbo lists 3.5 g of sugars per piece.
  • Albert Heijn lists 36 g of sugars per 100 g and names wheat, rye and milk as allergens.

Jumbo

Sint Taai Taai Figuurtjes for anyone considering a 500 g pack of standard taaitaai biscuits.

  • Jumbo lists a 14 g portion containing 5.4 g of sugars.
  • Jumbo lists 38.6 g of sugars per 100 g; the allergen information includes gluten and milk, among others.

Maître Mathis

Gluten-free taaitaai biscuits for anyone specifically looking for a gluten-free variety.

  • Albert Heijn describes this variety as gluten-free.
  • The listing states 41 g of sugars per 100 g, and names milk and lupin, with possible traces of egg, nuts and sesame.

Taaitaai biscuits on Joybuy

Related products will be available soon.

Frequently asked questions

Is a small piece of taaitaai automatically low in sugar?

No. The portion size doesn’t determine whether taaitaai is low in sugar. For solid foods, the Netherlands Nutrition Centre sets a maximum of 5 g of sugars per 100 g for a ‘low sugar’ claim. Compare the figure per piece separately when choosing your portion.

Do gluten-free taaitaai biscuits contain less sugar?

Not necessarily. According to Albert Heijn, Maître Mathis gluten-free taaitaai contains 41 g of sugars per 100 g. Check the sugar content and gluten-free claim separately on the packaging of the variety you choose.

Which allergens should I check in taaitaai biscuits?

Check the allergens for the specific variety on the current packaging. Albert Heijn lists wheat, rye and milk in Bolletje Taai Taai. For the gluten-free Maître Mathis variety, it names milk and lupin, with possible traces of egg, nuts and sesame.