Who is this relevant for?

Sugar-conscious evening snacker

You’re looking for a stroopwafel with less sugar than a regular variety and want to know how much sugar your chosen portion actually contains. You also check which sweeteners have been used.

Portion planner

You fancy something sweet late in the evening, but look beyond the claim on the packaging. The weight of each waffle and the kcal per portion matter to you.

Label reader

You pay particular attention to the ingredients, warnings about polyols and allergen information. This may matter more to your choice than a sugar reduction.

What should you look for when choosing?

First decide whether you’re mainly looking for less sugar, want to keep your portion in check or need to check the ingredients. Then compare the values for stroopwafels that suit your needs.

What to consider What to check when buying Who it matters to
Sugars and product claim Check ‘of which sugars’ per 100 g and see whether the packaging says low sugar, less sugar or sugar-free. I want less sugar without mistaking a low-sugar stroopwafel for a sugar-free one. For around 40% of consumers, reducing sugar comes first.
Portion and energy Compare kcal for the same portion size; check the weight of each waffle if the nutritional information is given only per 100 g. For a late-night snack, I want to decide in advance how many waffles I’ll have and know how much energy that portion provides. Around 30% of consumers prioritise this.
Ingredients and allergens Check the current ingredients list, allergen information and any warning about polyols such as isomalt or maltitol. If I need to avoid certain ingredients, the information on the packaging matters more than the claim on the front. For around 30% of consumers, this is the most important factor.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    A product with less sugar can still contain sugars. bol’s product information describes Céréal Stroopwafels as containing sugars and sweetener, and lists 13 g of sugars per 100 g.

    If ‘sugar-free’ is essential to your choice, check the exact claim and nutritional information on the current packaging.

  • Comparing sugars alone

    Less sugar does not, in itself, tell you how many kcal are in the portion you eat. According to Voedingscentrum, an extra-large 40 g stroopwafel contains 189 kcal; another waffle may weigh a different amount.

    Compare sugars and kcal per 100 g, then check the weight of your portion.

  • Skipping the warning about sweeteners

    bol’s product information lists isomalt in Céréal Stroopwafels and warns that excessive consumption may have a laxative effect.

    If you choose a variety with sweeteners, check the ingredients and warnings on the packaging too.

  • Treating a product page as the definitive label

    Ingredients and nutritional information can change. Albert Heijn notes in its product information that allergy information may also change.

    Check the packaging of the stroopwafels you buy, especially if a particular ingredient or allergen affects your choice.

Brands compared

Céréal

Céréal Stroopwafels are worth considering if you want to compare a low-sugar variety with a regular stroopwafel.

  • bol’s product information lists 13 g of sugars per 100 g.
  • The same information lists both sugars and isomalt, and warns of a possible laxative effect if consumed in excess. Don’t treat this variety as sugar-free.

Albert Heijn

Roomboter minder suiker stroopwafels offer a supermarket own-brand option to compare for sugars and ingredients.

  • The product name makes it clear that these are ‘less sugar’ stroopwafels, not sugar-free ones.
  • Albert Heijn says that ingredients, nutritional values and allergy information may change. So check the current packaging.

Daelmans

A regular Daelmans stroopwafel is an option to compare if reducing sugar isn’t your main priority.

  • For the Daelmans variety it sells, PLUS lists 38 g of sugars and 429 kcal per 100 g.
  • PLUS also lists wheat, cereals containing gluten, soya and milk for this variety.

Jumbo

Jumbo sells products including Jumbo Lekker Vrij van Gluten Stroop Wafels; a gluten-related claim doesn’t tell you how much sugar a waffle contains.

  • Jumbo’s product information lists 42.4 g of sugars per 100 g for this specific variety.
  • Compare the sugar content separately from any other claims on the packaging.

PLUS

PLUS Karamel stroopwafels are a regular variety to compare with low-sugar products.

  • PLUS lists 36 g of sugars and 458 kcal per 100 g for this variety.
  • Use these values to compare like for like, not as an indication that the product is low in sugar.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does low sugar mean the same as sugar-free?

No, these labels don’t mean the same thing. bol’s product information describes Céréal Stroopwafels as containing sugars and sweetener, and lists 13 g of sugars per 100 g. If you’re looking for a sugar-free stroopwafel, check the exact claim on the current packaging.

Can I eat unlimited amounts of a stroopwafel with sweetener?

No. The presence of sweetener doesn’t make portion size or any warnings irrelevant. For Céréal Stroopwafels containing isomalt, bol’s product information warns of a possible laxative effect if consumed in excess. You should also check the sugars and kcal in the portion you have.

How do I compare stroopwafels for a late-night snack?

First compare sugars and kcal per 100 g, then check the weight of your waffle or chosen portion. Voedingscentrum lists 189 kcal and 14.7 g of sugars for an extra-large 40 g stroopwafel; for a specific variety, use the values on its packaging.